Kaitlin Malon Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

• Provided strategic creative direction and visual design expertise to a range of clients, including startups, non-profits, and established businesses.
• Met with clients to understand their brand vision and marketing goals, leading to the creation of compelling visual campaigns that achieved measurable results.
• Collaborated closely with diverse clients to conceptualize and design visually appealing marketing materials, including logos, social media graphics, website design etc.
• Successfully managed multiple projects simultaneously, adhering to strict deadlines, maintaining brand guidelines, delivered within budget constraints and ensuring client satisfaction. Implemented client feedback to.
• Leveraged knowledge and experience of photography to produce and shoot captivating assets and campaigns for clients.
• Conducted market-research and trend analysis to stay up to date with industry developments, incorporating relevant design elements to keep clients’ brands fresh, original and relevant.

Toronto, Ontario, Canada

• Led creative concepts and designed all traditional and digital assets in support of company marketing campaigns, product launches, and promotions for both B2B and B2C verticals.
• Collaborated cross-functionally with all departments including Marketing, Sales, Production and Design to align business goals and objectives to deliver high-quality work on time and budget.
• Established a unified brand understanding and voice for the company, helming a creative audit to elevate the standard and quality of work, ensuring consistency in design across all platforms and marketing materials.
• Conceptualized and executed high-profile photoshoots, managing all aspects of production from budgets, set design, castings, styling, studio and photographer bookings to on-set direction and post-production, resulting.
• Directed photoshoots for seasonal lookbooks, e-commerce product launches, lifestyle campaigns, off-figure/ghost mannequin product shots, and linesheet, consistently achieving high-quality visuals that received industry.
• Spearheaded the redesign of the e-commerce image strategy, enhancing user experience and increasing website traffic and conversion rates.

Toronto, Ontario, Canada

• Collaborated closely with the marketing team and fashion designers to create visually captivating and on-trend marketing materials, including digital assets, social media graphics, and email campaigns.
• Conceptualized and designed seasonal lookbooks and product catalogs for B2B clients, elevating the brand’s visual identity and showcasing products in a compelling manner.
• Developed visually compelling website banners, promotional graphics, and product images for the company’s website, resulting in improved user experience and an increase in website traffic and sales.
• Executed photo retouching, ensuring assets are visually appealing and align with the brand’s aesthetics.
• Managed the entire post-production process, including image selects, processing, and managing retouching projects with various third-party vendors around the globe.
• Worked closely with the marketing team to develop and design effective email marketing campaigns, resulting in increased customer engagement and a rise in click-through rates and conversion.

Toronto, Canada Area

• Rebranded all company documentation to fit their new identity.
• Developed visually engaging infographics by extracting important data from statistical reports and reconstructed it into a captivating experience.
• Designed company newsletters, client informational material, overseas conference brochures, networking pamphlets, invitations, questionnaires.

Toronto, Canada Area

• Created visual material that highlighted the companies pop culture and art influencers.
• Worked with print and web for the Nuvango Gallery, Exhibitions, and Collaborative Installations.
• Developed posters, brochures, newsletters, to market campaigns in a way that reflected the mood and aesthetic of the product and events.
• Generated in-house photoshoots, assisted in art direction, worked in collaboration with the main photographer to successfully set up and operate as per creative direction.
• Provided support with equipment; lights, cameras, computers, styling product and model direction.
• Retouched images; correcting colour, removing imperfections, creating composite images, curated final shots using Capture One and Adobe Photoshop.

Toronto, Canada Area

• Managed online website content curation.
• Assisted with inventory and merchandising of product for pop up locations.
• Uploaded and maintained online photo galleries, creating new gift categories relative to the time of year.

Toronto, Canada Area

Toronto, Ontario, Canada

Bachelor Of Design, Fashion Communication

Semester Abroad, Fashion & Photography