Kaitlin Higgins Email & Phone Number

Connecticut, United States

MARKETING• Execute diverse marketing activities including design, content creation, and social media, e-mail, and in-store marketing management to support a fast-growing brand encompassing three coffee shops/restaurants, a roasting/production facility, e-commerce site, and wholesale/private label accounts• Increased Instagram activity by 110% and followers by 225% within first 18 months of assuming management of social media• Manage a database of over 36,000 e-mail subscribers and create regular e-mail campaigns with a 39% average open rate, and driving an average of $50,000 in sales from e-mails each monthDESIGN & CONTENT CREATION• Edited menus first created by an external agency to better reflect brand voice and style, then redesigned menus to reflect expansion of menus and locations, and designed new menus for full restaurant and bar at Plainville location• Continually update existing menus, both print and digital, to reflect item and price changes, and regularly create seasonal/specials menus for all locations• Partnered with external web design contractor for initial creation of company website, and continue to individually maintain/update content and design of website as needed, including regular SEO PRESS/EVENTSDevelop community and media partnerships for event participation for promotion of Rebel Dog and community and coffee industry organizations.• Events/fundraisers have included an Industry Opening Night and World Coffee Research fundraiser, ongoing in-store/portion-of-sales fundraisers for local food pantry and The Chain Collaborative, and adoption event with Dog Star Rescue

Plainville, Connecticut, United States

• Collaborate with owners and all managers, while also incorporating personal research, trainings, and SCA course completion, to develop and lead onboarding and continuous training for coffee shop baristas, as well as introductory coffee trainings for restaurant and bar staff • Designed and continuously update company-specific Training Guide and Barista Handbook that reflects company standards and values, as well as current trends and information from within the coffee and food/beverage industries• Distribute and maintain updated catalog of barista/coffee educational resources, including research/articles, video/audio content, and registration for events/seminars/courses• Plan and host training and education events for staff and community members, i.e. coffee cuppings, latte art competitions/workshops, and information sessions

Plainville, Connecticut, United States

Waterbury, Ct

• Managed the planning, implementation, and administrative coordination for main service-learning programming by leading five meetings and events per week and organizing supplemental workshops, field trips/college tours, community volunteer events, and AmeriCorps trainings throughout each year• Built and maintained relationships with regional schools and non-profits, maximizing service-learning opportunities through collaborative project development, progress meetings, and quarterly reports• Developed and directed new school gardens and food justice programming through research and design, fundraising, budgeting, and training coordinators for sustained program implementation and growth• Implemented new media-based projects PhotoVoice and Media Smart Teens, and cultivated youth media partnerships to promote health and media literacy, as well as self-advocacy through media• Researched and designed curriculum for, and assisted in facilitation of, weekly meetings and workshops for referrals to the Juvenile Review Board, a community-based alternative to the juvenile court system

Baltimore, Md

• Organized and updated donor database and department website, blog, Facebook, and LinkedIn• Contributed full-page writing and photo features on the Goucher Prison Education Partnership, student leaders in academics and extracurriculars, and alumnae/i achievements and contributions to the college

• Improved students’ skills through participatory lessons in research and writing processes of academic essays

• Researched and located scholarly books, journals, and articles for professors of graduate and professional studies courses, making these sources accessible to professors and students of online distance learning courses• Maintained and updated course portals on academic websites BlackBoard and Goucher Learn, leading to development and dissemination of new and more expedient processes for doing so

• Researched media literacy and information production and consumption in the global African diaspora• Alerted faculty adviser to current trends and news in media literacy, creating annotated bibliographies of sources

Baltimore, Md

Externship component of Alternative & Activist Media seminar.• Updated website and interviewed and featured Wide Angle staff and students for blog posts• Assisted in festival and other event planning through social media and email marketing and outreach• Volunteered four hours at On the Set networking and showcasing event, as well as five hours engaging at 800 individuals at WAYM's traveling youth photography exhibit at the Baltimore Farmer's Market and Bazaar

• Wrote 12-15 weekly briefs, and edited and published submissions with minimal oversight from editor, on under-reported current events to highlight disparities in mainstream reporting on the global African diaspora

Baltimore, Md

• Most recently served as global editor, connecting the Goucher community to current international affairs• Managed newspaper staff and contributors through research, assignment and editing of stories• Wrote at minimum one article per bi-weekly issue

London, United Kingdom

• Researched studies concerning success in corporate business and compiled manual for head consultant• Composed press releases for image consultancy speaking events at corporations including Barclays

Master’S Degree, Media, Communication And Development

Coffee Sustainability Program - Intermediate

This level builds upon Foundations, resulting in the ability to define and measure sustainability and sustainable development in order.

Bachelor Of Arts (B.A.), Communications & Media Studies With Peace Studies

Activities and Societies: The Quindecim Independent Student Newspaper, STAND, Goucher College Mediation Club

Civil Society And Social Change In South Africa

Engaged with communities and NGOs in Johannesburg, Mokopane (Limpopo Province), rural Kwazulu-Natal, Durban, and Cape Town to determine.

Semester Study Abroad

Completed courses in journalism, media, and professional development, as well as an internship in research and communications, including.