Kaitlin Kaiser Email & Phone Number

Minneapolis, Minnesota, United States

Minnesota, United States

Minneapolis, Minnesota, United States

Mountain View, California

San Francisco/London

• Performed deep technical dives into log files, analytics, webmaster tools, Microsoft IIS, API data, microformats along with a variety of code setups including but not limited to AJAX, AngularJS and crawlable HTML5.
• Analyzed and provided actionable results and support for penalty assessments, extensive link audits, site migrations and keyword research.
• Provided ongoing analytics setup support, debugging and monthly reporting.
• Implemented and advised clients undergoing migrations to Universal Analytics and/or Google Tag Manager.

Greater Philadelphia Area

• Developed, executed, and managed SEO strategies, vendor relations, and budgeting for e-commerce and lead generation clients.
• Implemented analytics infrastructure for website tracking, A/B testing, and data validation.
• Set up advanced tracking, profiles, goal conversion tracking, and custom filters in Google Analytics to measure, monitor and provide insight into user behavior. Develop ongoing customer reports and custom dashboards.
• Provided prompt and accurate responses to ad-hoc client requests regarding site analytics as well as training to clients on best practices for implementation, and how to use advanced configuration to gain the most.
• Managed and educated a support team of 4.
• Performed technical site analysis, competitive/keyword research, link analysis and penalty assessment. Experience with JavaScript (and jQuery), HTML and CSS.

Greater Atlanta Area

• Created, updated and implemented onsite and offsite strategies for eCommerce and lead generation clients.
• Reported on current trends and updates in relation to the field.
• Created POVs to inform and educate clients.
• Created and analyzed bi-monthly, monthly and quarterly reports for clients.
• Created keyword level revenue forecasts.
• Created presentations on new strategies and tactics for the SEO department.

• Responsible for on-going consulting and research, analysis reporting, outreach and content development strategies for lead generation and eCommerce clients.
• Analyzed client sites to launch and build SEO campaigns. Performed link building, keyword research, on-site and off-site optimization as well as other relevant tasks dependent on an account’s specific SEO needs.
• Trained and supervised new hires on SEO best practices.
• Assisted in recruiting and hiring available positions within the SEO department.

Greater Atlanta Area

• Played a key role in outreach and developing offsite strategies for various clients.
• Performed technical audits for clients websites to improve their SEO efforts onsite as well as offsite.
• Worked with lead generation and eCommerce clients.