Lauren Scheidler Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

• Manage day-to-day planning, execution, and optimization of paid media for multiple clients across a variety of industries
• Analyze data and communicate relevant performance metrics and insights internally and to clients to maximize return on investment
• Help develop and support larger account initiatives, including roadmaps, testing, forecasting, and media planning for key business periods
• Collaborate with account teams, cross-channel partners, and platform representatives to inform overall media strategy and drive account growth

Greater Minneapolis-St. Paul Area

• Planned, executed, and optimized digital media for multiple clients in retail and healthcare.
• Analyzed data to inform daily/weekly reporting and performance insights to maximize clients’ digital media spend.
• Developed inputs for client-facing solutions and deliverables, including quarterly business reviews and budget planning initiatives.
• Drove an 89% increase in return on ad spend while decreasing cost-per-click by 53% for second-largest client during a 3-month period.

Eden Prairie, Minnesota

• Executed comprehensive inventory and update of marketing materials including sell sheets, brochures, presentations, and digital assets to ensure accuracy and brand consistency.
• Developed marketing collateral to support new Global Payer channel that accelerated speed to market.
• Spearheaded initiative to update marketing statistics for Prevention & Well-being division resulting in improved accessibility to centralized database of most recent reporting.
• Facilitated meetings with key stakeholders to guide development of new materials and updates to existing ones, enabling sales team with pipeline of accurate and relevant marketing collateral.

The Honors Research Assistant (HRA) program provides top undergraduate students an opportunity to assist a Carlson School faculty member who is currently engaged in research. The HRA program offers a unique opportunity to interact with faculty and engage in business research.

• Processed 300+ weekly invoices from multiple locations resulting in expedient vendor payments.
• Reconciled price and quantity discrepancies between purchase orders and invoices. Resolve discrepancies in a timely and efficient manner.
• Updated inventory prices for items to ensure up-to-date pricing and consistency.
• Created 50+ therapist bios for company website to promote staff credentials.
• Successfully executed various tasks and projects in addition to daily responsibilities, demonstrating adaptability and prioritization skills.

Golden Valley, MN

• Managed daily tasks including categorizing inter-office and postal mail, scanning documents, processing invoices, and warehouse stocking and inventory resulting in increased productivity
• Communicated with and worked effectively across HR, Accounting, and Purchasing departments on various assigned projects to increase efficiency
• Demonstrated initiative and organization by producing and distributing 40 packets of versioned state labor laws to multiple locations across six states. Efforts ensured that the company was in compliance with.
• Received an offer to return to the organization in a specialized internship role with additional responsibility.

Golden Valley, MN

• Assembled new patient registration packets
• Earned bonus for exceeding packet quotas

Bachelor Of Science In Business (Bsb), Marketing And Entrepreneurial Management Major, Gpa: 3.98

Activities and Societies: • University Honors Program • Love Your Melon Campus Crew • Carlson Crew • Women in Business • Operation Smile •.

Gpa 4.053

Activities and Societies: • Link Crew • National Honor Society • 3-Sport Athlete (12 varsity letters) • Track Captain (2 years) • Cross.