Heads research and design-strategy efforts for multi-market verticals: • Serves as a strategic partner to design, product, and executive-level leadership by defining generative and evaluative UX research roadmaps for Mobility and Advertising verticals and advocating for customer-centric, research-based solutions.• Leads and executes large, cross-functional research programs to support needs across multiple markets (advertising, commercial aviation, business aviation, maritime, etc).

As a member of the XD LAB (Experience Design Research & Innovation Lab), owned research and strategy efforts for the New Bank of America App, the bank’s consolidated app initiative:• Diagnosed needs, designed iterative programs, and conducted research to inform the design and digital experience for one of the Bank’s largest, broadest, and most complex products • Advocated for addressing organization and product level problems with human-centered solutions

Embedded evaluative researcher & strategic support for the New Bank of America App (NBAA).

End-to-end execution of market research programs for high-profile technology clients:• Designed and executed a multi-phase generative program that informed engineering, product, and security strategy for Microsoft’s suite of productivity solutions • Supported the foundational development and successful go-to-market strategy for Amazon’s health initiative, Alexa Care Hub

Headed customer insights and research for Holland America and Seabourn Cruise Line: • Managed research from concept to conclusion - identifying and triaging opportunities for research, drafting research programs, performing research, socializing findings, and ensuring that results lead to action within each organization • Championed the "voice of the customer" by contextualizing customer behavior as it applied to the current market, as well as new trends and business drivers • Interfaced at executive levels and provided executive decision support through research and analyticsMajor projects included: • Interviewing 40+ stakeholders to craft and execute against an organizational-wide research agenda designed to balance commercial goals with customer needs • Innovating a cross-functional insight and feedback management platform that provided a holistic view of customers by consolidating data into a single, centralized location • Leading initiatives to understand the impact of COVID-19 and its influence on customers, with focus on purchase behavior, risk perception, and brand sentiment

Supported Loot Crate’s Brand and Research teams from a remote capacity after relocating to Seattle, WA:• Managed data capture from 20k+ customers across 15 unique verticals via survey creation, distribution, collection, analysis, and socialization• Provided strategic support for expansion of current lines and evolution of new lines based on collected insights

United consumer insights and artistic intuition to develop and implement creative strategy for Brand Partnership, delivering on the following areas:• Authentic brand execution for a world-renowned Brand• Customer-centric product ideation and development across a wide variety of product categories • On-time delivery of bi-monthly, curated collection to 30k+ subscribers • Maintenance of financial targets and production deadlines• Management of external partner relationships & business needs• Visual marketing direction and communication • Successful growth of Brand line month over month

As part of the CX Research, Insights & Strategy team:• Designed custom research solutions for teams across the organization• Researched and tracked new trends, product categories, and industry innovations• Synthesized, analyzed, and organized collected insights on customer demographics, perception of current offering, and potential expansion opportunities• Communicated findings using immersive story-telling and accessible sharing methods• Planned and facilitated internal workshops with stakeholders and industry experts• Collaborated closely with cross-functional teams, including executive leadership, and socialized customer-centered solutions through personalized process and tool creation• Advocated for empathetic thinking by identifying customer needs and contextualizing customer behavior and feedbackMajor achievements include:• Executing quantitative and qualitative programs across a variety of scopes, including branding, process design, product development & design, and needs assessment work• Establishing robust, customer-facing data collection systems to provide organized, accessible statistics on over a million customers for use company-wide

Crafted customer-centric designs to continuously improve the door-to-door purchasing experience for assigned location. This included: • Building creative strategy based on customer flow, space usage, product interaction, and business needs • Strategically interpreting broad corporate concepts, implementing them into multiple, large-scale, visual displays• Leading visual support teams by organizing, directing and supervising support members in group and individual creative settings. • Consistently meeting aggressive budgetary and scheduling requirements.

While working under strict non-disclosure terms, coordinated up to 15 concurrent projects in various stages of production. Strategically prioritized projects based on time, budget, and bandwidth restraints. Managed creative changes and updates based on partnership feedback. Reviewed materials for compliance with corporate branding requirements. Maintained confidential and proprietary client files.

Short-term contract position.Translated broad design concepts into specific design elements. Sourced and procured applicable materials and theatrical props. Monitored and reported on budgets throughout production process. Performed other miscellaneous production activities.

• Administered use of rental space and adherence to rental contracts. • Taught groups to safely use sound and lighting equipment• Supervised show set up and dismantle

• As a member of a production team, participated in pre-production planning, collaboration, and trouble-shooting • Generated estimates for time and materials to execute designs• Oversaw construction and installation of designs• Maintained budget and time deadlines established for productions in coordination with other design/tech areas of production • Maintained the show during the run of the production

• Set tone and style of theatrical work’s physical manifestation in collaboration with the visions of director and other designers • Developed design packages (including technical plans and artistic renderings) meeting budgetary, time, and spatial limitations • Performed extensive research using a variety of sources (textual, internet, museums, in-person exploration, etc)

• Summer administrative and production assistant at The Actors’ Gang, a theatrical company founded by actor/producer Tim Robbins• Member of a team responsible for organizing a series of actor workshops, setting up/ running/ dismantling multiple theatrical productions, keeping up with general theatre maintenance and organization, and running box-office