Kaitlyn Lim Email and Phone Number

- Monitored weekly KPIs of website traffic and users- Produced the weekly newsletter sent to over 1,200 subscribers- Organized, managed, and contributed ideas to the content calendar- Monitored and reported the KPIs and analytics of the newsletter weekly- Managed LinkedIn account and produced thought leadership content- Created and executed a social media strategy plan during the internship- Rebranded all external communications and logos under supervision- Organically increased LinkedIn followers by 30% since joining- Formulated and executed an SEO optimization plan- Managed and posted content to internal and external websites- Covered retail industry news- Researched and tested AI tools to automate workflow and processes- Attended meetings with department store C-level executives at Galeries Lafayette, El Corte Inglés, and others- Aided in international press coverage in fashion media outlets such as WWD, Fashion Network, etc.- Assisted in recruiting and interviewing prospective interns- Traveled and attended global retail conferences such as the Global Fashion Summit in Copenhagen and Vivatech in Paris- Wrote exclusive articles for C-level executives at member organizations

- Managed the Ad Council's public service campaign's Instagram, Facebook, Twitter, Tumblr, and Pinterest accounts, @PetsAndPeopleTogether, with over 100K followers on Instagram and 285K followers on Facebook- Managed influencer account, @DrMartyBecker, with over 800K followers on Facebook- Compiled and analyzed monthly reports and statistics to better inform future strategy- Scheduled and drafted posts throughout the day- Engaged with followers and UGC - Developed community management skills

- Delivered daily news coverage reports to understand the media landscape- Built media lists resulting in 133 articles in Q2- Assisted in generating 9 press releases during the month of July- Contributed to landing 19 media hits in one week - the best week in company history- Wrote an internal bi-weekly newsletter that was sent to over 800 employees- Created briefing documents for the executive teams with suggested messaging- Participated in executive media training- Helped develop an employee advocacy program- Assisted in 11 award submissions since joining- Researched and secured media opportunities (podcasts and written) for the executive team- Coordinated with global teams in EMEA and APAC- Flagged media and HARO opportunities- Drafted social media copy for 50+ social posts

- Managed social media accounts - Wrote press releases and pitch emails to the press- Developed strong writing skills through SEO copywriting for emails, blog posts, and the website in the brand's voice- Researched the audience to understand how to best communicate key messages- Analyzed Google Analytics and provided summary reports- Assisted in developing communication plans for the website relaunch

- Formed interactive relationships with customers and the team by being proactive and anticipating needs - Worked as a team player to complete tasks efficiently in a high demand environment while remaining attentive to the customer- Developed strong customer service skills and the ability to tailor the customer experience to be unique to best fit their needs

- Built strong communication skills through supporting full time staff and 40 agents - Developed organizational skills and attention to detail through the following tasks: maintaining office supply inventory, updating of current magazine collateral on site and in presentation binders, collating marketing presentations for agents, as well as prepping and burning flash drives of documents to package, send, and mail