-Research opportunities to improve AA RM strategies through data analysis and strategy -Develop understanding of industry through weekly case studies focusing on revenue management-Present solutions to short-term and long-term issues at company through semesterly Capstone projects

-Develop a marketing strategy and brand guideline increasing reach by 656.6% and engagement by 375.8% in first 30 days-Redesign URHA’s website to best assist residents through effective SEO on Weebly -Manage five individuals in developing marketing content representative of 9k+ organization members -Publicize press releases post-event, highlighting organization’s ability to make the 40 Acres feel like home-Film short-form and long-form content reaching over 20x follower base in one month period-Create a stock photo base by photographing key events, allowing greater student representation in graphics

-Organized largest event in organization’s history, spanning three student organizations and garnering 750+ attendees-Increased number of successful initiatives by 600% over the course of one semester -Operated seven on-campus programs through the strategic utilization of a $18,000+ budget

-Catalog and digitize documents spanning 80+ years on 1,000+ student organizations -Coordinate with campus faculty and student organization officers to reserve 20+ spaces on-campus -Develop Qualtrics surveys and perform data analysis in order to find new ways to best assist students

-Increase reach of non-followers by 1,019% and reach of current followers by 3,400% through a 30 day marketing campaign-Develop hard-hitting graphics for both social media and website highlighting the program’s interdisciplinary nature -Utilize Canva to create collaborative posts reaching as many as 10 times account’s follower base -Draft email to 1k+ industry professionals and alumni for semesterly “Digital Demo Day” events-Compose monthly press releases highlighting student and staff accomplishments to attract potential industry sponsors

-Procured and analyzed data on top AAA gaming studios that have released an IP in the last five years -Synthesized data using both Microsoft Excel and RStudio to develop reports and recommendations on best social media strategies -Developed a multi-year marketing plan utilizing learnings from previous studios’ releases to maximize customer acquisition and sales

-Led a team of 6 Marketing Specialists in creating short-form and long-form content for the organization -Composed quarterly email to 200+ current and potential sponsors -Recruited guests for monthly Students4Good webinars and Parents4Good podcast, increasing panelist applications by 600% -Operated “behind-the-scenes” tech of Parent4Good podcast, creating an engaging streaming environment -Developed virtual recruitment initiative, increasing team size by 133% through LinkedIn and in-person applicant sourcing

-Create short-form content for the organization's 11k+ followers-Craft captions to assist in improved feed and SEO results-Recruit guests for monthly Students4Good webinars and Parents4Good podcast

-Recruited new members through unique in-person and social media marketing strategies, increasing applications by 900% YOY-Managed a team of 5 individuals in developing engaging social media posts, increasing impressions by 1,284% over a 90 day period -Organized a total of 12 high-impact events throughout leadership period, providing resources to 1k+ students on UT Campus

-Created content for an audience of 180k to promote the mission "Kill Silence to Save Lives"-Increased engagement by more than 2,000% in first week alone through several viral posts-Utilized Canva, Filmora, and WordPress to develop engaging infographics, videos, and articles-Recruited speakers onto Breaking Taboo's Instagram Live and podcast