 Integral lead in the strategy and tactical execution of Disney Vacation Club national campaigns Develop and implement the strategic and creative vision of the integrated communications plan for the Disney Vacation Club bi-annual webcasts. Manage all details including scripts, videos, emails, direct mails, web pages, banner ads, sweepstakes, and social presence. Oversee week-long video shoots, including shoot at Aulani in Hawaii.  Drove the highest amount of registrants and attendees out of all fifteen webcasts Disney Vacation Club has hosted (3% more registrants and 36% more attendees than the top VE in years past) while promoting to a smaller and more targeted audience  Analyze webcast results to develop after-action reviews and determine next steps and enhancements for current and future webcasts, including integration with the quarterly offer campaigns and development of key educational videos Manage the strategic input and creative review of the key collateral pieces and CRM touchpoints for the launch of the newest Resort, Disney’s Polynesian Villas and Bungalows  Champion the strategic decisions and creative execution for the automated and dynamic Lead Central CRM Lead management program, designed to drive a significant impact in Lead generation, tour volume, and revenue by building and nurturing relationships with Disney Guests who are highly likely to purchase  Direct cross-functional teams from marketing disciplines, Sales, external partners, and internal stakeholders as the marketing lead to ensure business goals and opportunities are met Foster leadership skills through development of the professional and personal growth of the Professional Interns

 Leveraged negotiation and communication skills to ensure the correct training, call routing, operations, and processes are developed to support marketing campaigns among bi-coastal Sales partners Analyzed Sales, Consumer Insight, and Marketing feedback and results of the Aulani webcast, which influenced $3.6M sales Prepared and delivered the training for Sales Leaders and their Cast at Walt Disney World, Disneyland, and Aulani to ensure their knowledge of the Lead Central program and guide them to operationally support the program Key lead in the launch of an automated review process, ensuring the success of the transition and future enhancements of the review system

 Championed a deep dive of the key collateral sales piece to provide strategic analysis and recommendation for future direction, including facilitating and analyzing internal and external research of the Sales team and Guests’ usage  Maintained the inventory of all national sales collateral sent to Leads while managing, tracking, and forecasting the corresponding $1.1M budget Prioritized projects and supported Associates and Managers, attended to details, was the liaison to the Compliance, WDPRO, CRM, and Yellow Shoes partners to meet all needs

 Managed all media placements from research to purchase for clients, reaching over 1M of the target audience  Analyzed media campaign and microsite performance to recommend enhancements for clients, including special media placements and commercial visibility  Led the research, purchase, and implementation for the company’s first rich media placement  Responsible for the Recruitment Division while the Vice President was on vacation  Maintained agency and client social media accounts, including Facebook and Twitter

• Assisted guests in their shopping and offered support at the final stages of the buyer decision process • Maintained the correct product placement and appearance of merchandise on the floor and ensured the correct inventory was received • Communicated knowledge of the Disney brand and encouraged guests to participate in Disney experiences based upon their interests

• Worked with Chief Executive Officer, Chief Operating Officer, and Marketing Manager • Contributed campaign ideas and co-created PowerPoint presentations for client proposals• Researched information for corporate and client projects• Maintained company blog and Twitter account