Strategy - Operations - Business Development - Media Rights - Partnerships - Licensing - OTT Network - Programming - Product

Invented processes for cross-­company collaboration to maximize in-­market effectiveness ofproduct/personnel launches, announcements, and day-­to-­day coverage. Proactively managed changes in project scope, creation and execution of contingency plans. Accurately tracked community engagement and response for short and long-­term communication adjustments.Developed and implemented contemporary marketing and promotional plans targeting fluctuating trends in content consumption and digital platform usage.Effectively merged high-­level strategy design with multifaceted project management for cohesive launches employing consistent brand messaging across all channels.Closely collaborated with professional athletes and industry professionals to manufacture exclusive content capture, leverage, and impactful impressions.

Responsibilities within the following proprietary and contract IMG Action Sports properties include sponsorship sales, sponsorship activation and fulfillment, marketing, creation of internal and external mass communication documents, commercial inventory trafficking, digital/social media strategy development and management, international and domestic venue and city management, and general event production. Achieved increase in client retention, satisfaction, and higher re-investment rates.US Open of Surfing [2010, 2011]Street League Skateboarding [2010, 2011, 2012]Australian Open of Surfing [2012]Hurley Pro (of Surfing) [2010, 2011]Bud Light Lime Surf Series [2011]