Kaitlyn Haley Email & Phone Number

Cincinnati, Ohio, United States

Cincinnati, Oh

Cincinnati, Oh

Managed SugarCRM project rollout from conception to design to training strategy and physical training for 40 sales reps and 20 regional managers. Ongoing liaison of platform improvements and training needs as part of the corporate steering committee. Develop and manage sales force’s usage expectations, KPIs, data improvement. Developed SOP for the distribution of sales territories and the accounts within the geographic boundaries and its anticipated commission income. Implemented communication strategy between corporate commissions and regional sales leadership to streamline bonus and spiff payouts and minimize commissions errors. Managed a steering committee of thought leaders within the company to identify issues and gaps in the sales onboarding process, redesign this process to better equip new sales reps for success. Act as an ongoing “go-to” for process issues, internal errors, marketing material, etc. sales reps, sales and departmental managers, and executive leadership team to continuously improve internal sales culture and departmental relationships.

Cincinnati, Ohio

Design and creation of recruiting, promotional, and direct response material. Plan, direct, and coordinate marketing policies, programs, and campaigns. Monitor and analyze success of marketing campaigns – awareness and product focused. Implementation and management of regional social selling policy.

Cincinnati, Ohio Area

Implemented sales and product re-design of over 25 collateral pieces. Updated and maintained company website and search engine optimization. Managed logistics and delivery of materials to trade shows internationally. Internal design of promotional pieces, sales literature, and product packaging.

Lexington, Kentucky Area

Increased website traffic by 200% in 12 months through implementation of a content marketing strategy including a company blog and bi-monthly newsletter, in conjunction with search engine optimization. Continuously updated and improved trade show strategy and increase booth traffic; Manage logistics and delivery of materials to trade shows nationwide. Source and coordinate marketing materials, manage budget for all marketing expenses. Converted sales presentation platform from PowerPoint to Prezi for internal and customer presentations.