Kaitlyn Wu Email & Phone Number

Riverside, CA, US

Irvine, California, United States

• Oversee the creation and execution of client newsletters, press releases, web content, articles, thought leadership pieces, annual reports, and more.
• Develop compelling ideas and content to convey each agency's key messages—adapting style and language for various media and audiences.
• Serve as a senior project manager and account manager, owning projects from beginning to end to deliver exceptional work.
• Leverage consumer insights and market research to offer strategic direction on trends and best practices.

Lake Elsinore, CA

• Wrote, edited, and published content for District publications including newsletters, eblasts, press releases, Water Quality Reports, articles, and more – reaching 159,000 customers annually.
• Partnered with subject matter experts to synthesize information and produce clear copy that increases public engagement with District programs.
• Managed the District’s water education programs, engaging over 10,000 students each year through tours, career prep, teacher training, classroom presentations, field trips, and contests.
• Collaborated with leadership to assess District needs, create strategic communications goals, and implement new programs.

Riverside, CA

• Developed copy for website, e-blasts, and online application pages, driving conversion of initial leads to applicants and then enrolled students.
• Assisted in migration from Jenzabar CX to Salesforce, building a new applicant journey for all prospective students.
• Oversaw the Visits and Events program for prospective international students, contributing to enrollment goals and building CBU's global reputation.
• Utilized Salesforce to increase efficiency, analyze data, and provide quality customer service to potential candidates.
• Collaborated with internal and external parties using Slack, Sling, Trello, and Skype.

Riverside, CA

• Recruited and interviewed student leaders, gaining valuable administrative experience.
• Organized and implemented training programs to equip new student leaders, growing in initiative and leadership skills.
• Responsible for personally overseeing and developing a specific group of student leaders.

• Assisted first-time college students throughout their first semester by co-leading a one-unit class which helps students to acquire knowledge necessary for college success.
• Directly involved in New Student Orientation and responsible for ensuring the satisfaction and enjoyment of both parents and students.
• Developed interpersonal and customer service skills, event planning and execution experience, and organizational skills through responsibilities involved in position.

Riverside, CA

• Worked for two consecutive summers with California Baptist University's marketing department at Fish Fest, a summer festival featuring top Christian performing artists.
• Influenced public opinion through connecting with festival attendees, promoting the university, and providing information.
• Traveled to nearby elementary schools and engaged with students there through classroom discussions, encouraging college attendance and connecting with children.

Riverside, CA

• Developed and executed strategies focused on recruiting students to the California Baptist University chapter.
• Responsible for increasing student awareness of PRSSA and its benefits, doing so through personal interaction and written methods.
• Promoted monthly speaker series and built the reputation of the chapter.

Riverside, CA

• Planned and implemented workshops and conferences, helping local organizations increase their impact and promote their services to a broader audience.
• Built relationships with key leaders in the non-profit arena, attending government-sponsored luncheons and roundtables.
• Engaged in rebranding and marketing efforts, partnering directly with supervisor to increase brand presence in Riverside County.
• Facilitated online and telephone communication between the Nonprofit Resource Center and the public.