Kaitlyn Witman ☔

Kaitlyn Witman ☔ Email and Phone Number

NordicTrack Pilates Product Launch Strategist @ iFIT
Washington, DC, US
Kaitlyn Witman ☔'s Location
Washington DC-Baltimore Area, United States, United States
Kaitlyn Witman ☔'s Contact Details

Kaitlyn Witman ☔ personal email

Kaitlyn Witman ☔ phone numbers

About Kaitlyn Witman ☔

A seasoned entrepreneur with over six hundred million dollars presold, crowdfunded, and sold DTC for products across multiple categories. Hello, I’m Kaitlyn Witman, Co-Founder & CEO at Rainfactory: a plug-in marketing department for growing brands. Rainfactory is a digital marketing agency that provides end-to-end product launch marketing services for new tech products and crowdfunding campaigns.We are the best agency in the world for launching Kickstarter and Indiegogo campaigns, and then transitioning to Shopify, Amazon, and retailers across the US. Unlike other crowdfunding agencies, Rainfactory is the only one that operates as an in-house marketing department for the entire lifecycle of the product.Simply put, we’re here to help you grow.Products that we work on include: technology and hardware, Audio, speakers and headphonesIoT, mobile accessories, Health & fitness,Kitchen appliances,Outdoor gear,Photography, And Micro-Mobility such as eBikes, scooters and skateboards.We have a battle-tested and proven process to understand the core features & benefits of the product, and then a multi-layered social media advertising strategy to match those benefits with the right audiences. When you work with Rainfactory, you’re not just getting the secret sauce, you’re getting the chef to make it for you. I’d love to talk about these things and more. You can find us online at Rainfactory.com, and @RainfactoryInc on all social media channels.Watch my pitch here: https://youtu.be/gNPYPG_kmzwKaitlyn lives in Vienna, VA with her husband and three kids. She holds an MBA in Entrepreneurship and Finance from the University of Washington, and a BA in Political Science and Economics from the University of Virginia.A writer, speaker, and angel investor, Kaitlyn often writes about parenthood and the workplace, growth mindset management, and startup marketing. She is a guest lecturer on entrepreneurship and marketing. She coaches direct-to-consumer eCommerce startups on how to finance their growth with presales.

Kaitlyn Witman ☔'s Current Company Details
iFIT

Ifit

View
NordicTrack Pilates Product Launch Strategist
Washington, DC, US
Website:
ifit.com
Employees:
1525
Kaitlyn Witman ☔ Work Experience Details
  • Ifit
    Nordictrack Pilates Product Launch Strategist
    Ifit
    Washington, Dc, Us
  • Rainfactory
    Ceo And Co-Founder
    Rainfactory
    Washington, Dc, Us
  • Rainfactory
    Ceo & Co-Founder
    Rainfactory May 2024 - Present
    Oakland, Ca, Us
  • Rainfactory
    Co-Founder & Co-Ceo
    Rainfactory Jan 2024 - May 2024
    Oakland, Ca, Us
  • Rainfactory
    Co-Founder & Coo
    Rainfactory Jul 2014 - Mar 2024
    Oakland, Ca, Us
    Rainfactory launched to carry out marketing, research, advertising, & analytics. We have sold over $93 million in presales for over 130 clients in crowdfunding, making us the top agency for product launches. We run these multi-million-dollar launches down to every last detail:✔ Hone in on core branding message & product positioning✔ Plan and execute on marketing, outreach strategy✔ Manage the design & development of product launch website ✔ Optimize & update website based on conversion measurements✔ Drive strategy, content development, and product feature improvementsCROWDFUNDING LAUNCHES - KICKSTARTER & INDIEGOGO• Philips PicoPix Max Projector ($7.2M) - picopix.com• Jibo Robot ($3.7M) - jibo.com• ONAGOfly Drone ($3.5M) - onagofly.com• Atari VCS Console ($3M) - atarivcs.com• Park & Diamond Foldable Bike Helmet ($3M) - parkanddiamond.com• Crazybaby Air Wireless Earbuds ($2.7M) - crazybaby.com/air• mifold Grab-and-Go Booster Seat ($2.6M) - mifold.com• Fuze Card ($2.2M) - fuzecard.com• Mous Limitless Phone Case ($2.2M) - mous.co• Juiced Scorpion eBike ($2M) - juicedbikes.com• Lynq Location Tracker ($1.5M) - lynqme.com• CLIQ Chair ($1.5M) - cliqproducts.com• Eight Sleep Smart Bed ($1.2M) - eightsleep.com• Sevenhugs Smart Remote ($1.1M) - remote.sevenhugs.com• Lily Chinese Speaker ($1.1M)• Hydrow Rower ($1M) - hydrow.com• Sonny Portable Bidet ($1M) - Sonny.com• RIVER Mobile Power Station ($1M) - ecoflow.com• XGIMI H1 Projector ($1M) - xgimi.com• Ping GPS ($1.1M) - pinggps.com• Crazybaby Mars Levitating Speaker ($800k) - crazybaby.com/mars• FOVE VR Headset ($480k) - getfove.com• Flic Wireless Button & Hub ($400k) - flic.io• Snap Judgment NPR Radio Show ($210k)SHOPIFY PRE-ORDER LAUNCHES• Petal Disposal Bin• OneWheel.com• Bartesian.com• ProclamationGoods.com• Courtmatics.com• Miko Robot - miko.ai• CMRA for Apple Watch - getcmra.com• Mangobot - getmangobot.comAMAZON STORE LAUNCHES• Back Support• Fluidstance• mifold - LaunchPad
  • Flaus
    Investor
    Flaus Jun 2021 - Present
    New York City, New York, Us
  • Petal, Llc
    Investor, Evp Of Ecommerce
    Petal, Llc May 2020 - Present
    Fort Worth, Tx, Us
    A client of Rainfactory's, just launched in 2020. Petal is the world's first freezer disposal that naturally stops rot, eliminates odors, and prevents the spread of germs before they start. Uniquely designed to fit into any room of your home, Petal freezes everything from diapers to food and pet waste, leaving you with a home that feels fresh and clean. Through my work with Rainfactory, I have been given the pleasure of becoming the EVP of eCommerce at Petal. With this rapidly evolving role, I oversee Petal's direct-to-consumer website as well as accounts on platforms such as Amazon.
  • Yec
    Official Member
    Yec Mar 2021 - Present
    Boston, Ma, Us
    The YEC is a highly selective, invitation-only group of entrepreneurs from nearly every industry. As a group, work done by the YEC has been honored by Nasdaq, The White House and has been recognized in media outlets worldwide.
  • Alliance Of Angels
    Member & Angel Investor
    Alliance Of Angels Oct 2019 - Apr 2020
    Seattle, Wa, Us
    Alliance of Angels is the largest and most active angel investing group in the Pacific Northwest. I represented the official University of Washington Angel Investing Group, 2019-2020.Through this role, I conducted due diligence that had a direct impact in UW's decision to invest in the seed round of local Seattle Startup, TalkSocket.
  • Bliss City Strategies, Llc
    Founder & Managing Owner
    Bliss City Strategies, Llc May 2014 - Dec 2019
    Independent Marketing Consultant, Speaker, Panelist, Startup Coaching, Crowdfunding Consulting.Consulted on: • Pure Juicer, Cold-Press Juicer ($200k+ in 2 weeks) purejuicers.com
  • Monsoon Company (Acquired By Capital One)
    Project Manager
    Monsoon Company (Acquired By Capital One) Feb 2014 - Jul 2014
    Oakland, California, Us
    Monsoon was a team of strategists, designers, and developers that help concept, prototype, design, and develop beautiful websites and mobile applications. A fast, growing agile software consulting environment where I was able to identify what's needed, pivot when necessary, and learn quickly.Project Manager 6/2014-7/2014:✔ Monsoonco.com - Managed website launch and content strategy✔ Jibo.com - Managed website strategy, design, development and launch. Developed accompanying campaign page on Indiegogo.com; Then moved to the newly-created Rainfactory to manage the wildly successful campaign.Business Development 02/2014-06/2014:✔ Manage client engagements and project qualifications✔ Lead strategic product development planning processes✔ Structure strategic offsite sessions✔ Work closely with the CEO, President, and EVPMonsoon Company Marketing Team✔ Independently began Monsoon's entire social media presence and engaged coworkers to participate
  • Jll
    Marketing Coordinator
    Jll Aug 2012 - Jan 2014
    Chicago, Illinois, Us
    ✔ Devise innovative marketing campaigns (online and offline), branding, broker events, and pitch materials. ✔ Perform strategic client research for new pitches and meetings.✔ Manage financial projections and invoice clients for commission payments.
  • University Student Sellers (Amazon Bookseller)
    Independent Bookseller
    University Student Sellers (Amazon Bookseller) May 2010 - Oct 2013
    Amazon Bookseller Account to sell textbooks on Amazon. Cutting out predatory university booksellers in the process. Committed to speedy service and honesty in descriptions.✔ Sold & shipped 100+ books✔ 100% Positive Customer Feedback✔ 4.8 stars (19 ratings)• "Book arrived FAST, in good packaging material to prevent shipping damage. I would definitely order again from this seller." - Mary Ann McCall• "The book was even better than described and arrived on schedule. Thanks" - Judy Miller• "The book arrived before the estimated delivery date and in perfect condition." - Andrea Craver• "Item in perfect condition and received very quickly. Seller very responsive to my question. Would definitely do business with again!" - Deborah Dawson
  • Orchid Lane
    Retail Sales Associate
    Orchid Lane Feb 2012 - May 2012
    Sold fair trade boutique clothing and accessories... from places more exotic than Virginia.
  • St. Maarten Cafe
    Bartender
    St. Maarten Cafe Feb 2012 - May 2012
    Put in my time slinging drinks to thirsty people.
  • University Of Virginia Student Council
    Director Of Public Relations
    University Of Virginia Student Council Mar 2011 - Apr 2012
    Charlottesville, Va, Us
    ✔ Managed all external communications, graphic design, brand identity, and social media engagement. ✔ Began and lead an 8-person committee for the production of promotional materials.✔ Grew UVAStudCo Facebook organically by 2,800 followers.
  • University Of Virginia Student Council
    Brand Marketing Consultant
    University Of Virginia Student Council Feb 2011 - May 2011
    Charlottesville, Va, Us
    ✔ Conducted in-depth market research: round-table discussions, on-the-street interviews, and led three focus groups.✔ Worked in a group to develop the "Learning in Action"​ Brand Identity for the University of Virginia's new "Academic Public Service"​ program, for the Office of the Provost.✔ Competed with other student groups to present campaign and brand ideas, winning first place.✔ Plotted an executable brand strategy and produced brand guidelines document.✔ Drafted initial sitemap for http://www.virginia.edu/publicservice.
  • Asurion
    Strategic Initiatives Group
    Asurion May 2010 - Aug 2011
    Nashville, Tennessee, Us
    Strategic Initiatives (2010)✔ Conducted research related to potential business areas in relation to market sizing, competitor and client analysis, product strategy, service strategy, and financial management.✔ Research methods involved calling retailers, visiting brick-and-mortar shops, and a finger on the pulse of online news sources.✔ Distilled research findings into effective internal and external presentations for the VP of Strategic Initiatives.International Strategy (2011)✔ Research informed the creation of international business strategy to exceed revenue targets.✔ Organized an executive committee offsite strategy session, gathering department heads from Turkey, China, Canada and the US to align strategic goals and roadmaps to get there.✔ Forecasted International sales through 2015; prepared presentations for the CFO and President
  • Wolf Trap Foundation For The Performing Arts
    Summer Concessions Cashier
    Wolf Trap Foundation For The Performing Arts May 2008 - Aug 2010
    Vienna, Va, Us
    Sold snacks and poured beers. An excuse to go to musicals & concerts for free.
  • Uva First Year Players
    Publicity Manager
    Uva First Year Players Jun 2009 - May 2010
    Charlottesville, Va, Us
    ✔ Designed promotional images for upcoming FYP musical theatre productions at the University of Virginia, primarily using Adobe CS6.✔ Created and implemented publicity campaigns for three theatre productions.✔ Managed budget for publicity funds, calculating projected and actual.✔ Lead the creation of a Publicity Committee, engaging ten other students to promote FYP.
  • Vector Marketing
    Sales Representative
    Vector Marketing Dec 2008 - Jan 2009
    Olean, Ny, Us
    ✔ Key Staff: Sold $3,000+ in Cutco products in 2 months✔ Conducted sales calls & in-home presentations at more than thirty homes✔ Worked from recommendations, managed the sales calls and cold-calling processes.
  • United Charitable
    Fundraiser, Margaret Prowitt Memorial Foundation
    United Charitable Feb 2001 - Jan 2002
    Ashburn, Virginia, Us
    UC helps founders with vision set up project foundations for fundraising campaigns and various charitable efforts. My best friend and I co-founded this foundation to raise money in memory of her grandmother, who had passed away in 2001. I spoke at two financial planner conferences about the Foundation and about UC; we raised over $17,000 for the American Cancer Association and for Hospice care. We were both 11 years old.

Kaitlyn Witman ☔ Skills

Social Media Marketing Market Research Public Speaking Public Relations Marketing Strategy Management Microsoft Office Strategy Facebook Research Fundraising Product Development Leadership Adobe Creative Suite Crowdfunding Marketing Communications Competitive Analysis Project Management Indesign Product Management Web Design Quick Turnaround Microsoft Excel Event Planning Online Advertising Entrepreneurship Html Conversational Mandarin Powerpoint Social Media Marketing Sales Conversational French New Business Development Corporate Development Start Ups Start Ups Management Start Up Consulting Business Development Social Networking Advertising Start Ups Program Management Nonprofits Strategic Partnerships Business Strategy Strategic Planning Coaching E Commerce Analytics

Kaitlyn Witman ☔ Education Details

  • Uw Foster School Of Business
    Uw Foster School Of Business
    Finance & Entrepreneurship
  • University Of Virginia
    University Of Virginia
    Economics
  • Mcintire Business Institute At The University Of Virginia
    Mcintire Business Institute At The University Of Virginia
    Accounting
  • Uva Mcintire School Of Commerce
    Uva Mcintire School Of Commerce
    Marketing Strategies In Southeast Asia

Frequently Asked Questions about Kaitlyn Witman ☔

What company does Kaitlyn Witman ☔ work for?

Kaitlyn Witman ☔ works for Ifit

What is Kaitlyn Witman ☔'s role at the current company?

Kaitlyn Witman ☔'s current role is NordicTrack Pilates Product Launch Strategist.

What is Kaitlyn Witman ☔'s email address?

Kaitlyn Witman ☔'s email address is ka****@****ail.com

What is Kaitlyn Witman ☔'s direct phone number?

Kaitlyn Witman ☔'s direct phone number is +141548*****

What schools did Kaitlyn Witman ☔ attend?

Kaitlyn Witman ☔ attended Uw Foster School Of Business, University Of Virginia, Mcintire Business Institute At The University Of Virginia, Uva Mcintire School Of Commerce.

What are some of Kaitlyn Witman ☔'s interests?

Kaitlyn Witman ☔ has interest in Social Services, Economic Empowerment.

What skills is Kaitlyn Witman ☔ known for?

Kaitlyn Witman ☔ has skills like Social Media, Marketing, Market Research, Public Speaking, Public Relations, Marketing Strategy, Management, Microsoft Office, Strategy, Facebook, Research, Fundraising.

Who are Kaitlyn Witman ☔'s colleagues?

Kaitlyn Witman ☔'s colleagues are Daniel Rasmussen, Aaron Biggs, John (Chunk) Richardson, Caleb Armstrong, Lena Graetz, Douglas Younker, Luc Peron.

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