Kaitlyn Smith Email & Phone Number

Raleigh, Nc, Us

As Community Manager for GWPP (Global Women Procurement Professionals), I facilitate knowledge sharing and discussions among procurement, sourcing, and supply chain professionals. GWPP aims to challenge industry norms and boost women's representation in procurement leadership. We provide a platform for both women and men to collaborate through events, publications, and an online community. Our goal is to attract, retain, and develop top female talent, driving innovation and improved business outcomes in procurement.

Las Vegas, Nevada, Us

Wonder Services is a boutique digital transformation and change management consulting firm. l form strategic partnerships that fuel revenue growth, boost market presence, and elevate our service offerings. I've taken lead in crafting and putting into action broad-ranging SaaS partnership plans that have not only brought in more revenue but have also expanded our client network. Spotting and negotiating with top-notch industry players has beefed up our service lineup and set us apart in the market.I've led initiatives to spot and secure new partnership possibilities, resulting in twice as many strategic collaborations and a surge in promising leads. Because of my five years' experience in growth marketing and makerting leadership, I also lead the marketing team to guide overall marketing strategy for positioning, partner marketing activities, GTM launches, market development, and service product development.Wonder Services is a WBENC certified business. WBENC is the largest certifier of women-owned businesses and is a leading advocate for women entrepreneurs.

London, Gb

Successfully collaborated with Growth Marketing Leaders to brainstorm and align campaigns, forging strategic partnerships with business and sales leaders for 3 different business unites. Drove initiatives in product, content, and capabilities marketing, all based on BU needs. Created web content, conducted webinars, and lead content strategy. My proficiency in designing, launching, and optimizing revenue-generating marketing campaigns spanned multiple channels, including web, social, paid media, email, direct mail, and video campaigns.Worked closely with channel strategists, I fine-tuned the performance of these campaigns to maximize impact. My marketing approach was data-driven, rooted in market research to uncover new opportunities and consumer preferences. Collaborating with business and sales leaders, I ensured campaigns were aligned with overarching objectives. I tracked, analyzed, and reported on KPIs to executive leaders bi-weekly and monthly, offering valuable insights into marketing insights and results.

Houston, Tx, Us

Led the successful launch of a new product/service offering and directed a comprehensive re-branding campaign for all external marketing. Collaborating with trusted vendors, I ensured brand compliance, while maintaining and enhancing recognition. As part of the firm's leadership team, I played a pivotal role in guiding the company's strategic direction.Drawing on 5+ years of marketing and communications expertise, including 7 years in the legal sector, I developed and executed effective marketing strategies that elevated the firm's visibility, attracted new clients, and reinforced brand identity. Managed a dynamic team, crafting content that authentically represented our services and collaborated seamlessly with attorneys and staff.Demonstrated adept leadership, managing tasks, meeting deadlines, and excelling in independent work. With a strong creative aptitude and proficiency in SEO, website optimization, marketing automation tools, and CRM systems, I harnessed data insights to drive agile strategy adjustments.

Bryan, Tx, Us

Responsible for a diverse range of branding and marketing initiatives that drove our firm's growth including: leading content creation for social media, email, SMS, and client-facing collateral ensured consistent and captivating messaging across all channels. Took charge of crafting, planning, and executing both in-person and virtual events statewide, fostering engagement and connections.As liaison between the firm, media, and agency partners, played a pivotal role in public relations and reputation management, building positive relationships while addressing any challenges. Collaborating with designers, photographers, and agency partners, I spearheaded re-branding and creative concepts for headshots, commercials, web, and other advertising outlets. In the midst of a pandemic and market shifts, I innovated by devising strategies to reach prospects and generate leads.

Overseas work experience - Human Connections Group is a Dunedin based organization that offers Recruitment & Human Resources support to companies in Dunedin, North and South Otago, the Lakes District & Wanaka.

Dunedin, Otago, Nz

Overseas work experience - Supported digital transformation of new CRM and electronic filing system. Integrated use of new technology and played a key role in user adoption and building of new workflows.

Bryan, Tx, Us

A position specializing in evaluation of potential cases, securing new business and on-boarding new clients.

Minneapolis, Mn, Us

Successfully lead team to reach quarterly and annual revenue goals. Franchise was consistently ranked top 10 stores in the nation by sales volume. Maximized competency and efficiency of staff members through continued training. Recruited, interviewed and on-boarded all new staff members. Organized, promoted and oversaw store events.

London, Gb

Fixed-term contract to oversee project management and successful launch of franchise in new market. Spoke at various work-study programmes in order to recruit staff. Recruitment, interviewing and on-boarding of all new staff members. Trained staff on service standards, store policies and expectations.

Emerging Cmo: Strategic Marketing Leadership, Marketing/Marketing Management, General

Bachelor Of Arts - Ba, Communication, General

Study Abroad, Spanish Language And Literature