Paid Media Manager
CurrentJumpCrew is an outsourced sales and marketing agency. We partner with clients to accelerate their revenue by building awareness, driving leads, and converting sales.Reporting to the VP of Marketing, I manage the Demand Generation Ads and the key objectives to increase the quantity and quality of leads, nurture leads, scale lead gen tactics, reduce CPL, and increase ROAS & ROI.- Work closely with sales management to deliver integrated sales and marketing campaigns focused on B2B lead acquisition and customer expansion.- Manage all demand generation activities and reporting of inbound leads, opportunities, pipeline targets, conversion metrics, and KPIs. - Manage a $1M paid ads budget for Facebook, Google, LinkedIn, and YouTube ads.- Built many lead gen campaigns leveraging Google Search Ads, Facebook Ads Manager and LinkedIn Ads. Also worked on website optimization to lift higher conversion rate on lading page.- Dramatically reduced CPL while sustaining and high ROAS through audience a/b testing and keyword SEO research.- Identify industry trends and marketing campaign trends to make strategic changes.
