Kelly Lawrence Email & Phone Number

Atlanta, Georgia

Atlanta, Georgia

• Advanced to a global leadership role to deliver strategic solutions aligned with high-level corporate directives, reporting to the CMO, with direct lines to Presidents and CEO. Oversaw a $14M+ budget and 6 direct.
• Showcased the company as an innovative industry leader by enhancing visibility and product/brand awareness via a 220% overall increase in events and 50% attendance increase for events such as the PGA TOUR Championship.
• Drove growth via innovative, high-level events with leadership, clients, products, and technologies. Grew U.S. Customer Leadership Summits 40% and increased Europe’s EMEA 25% year over year.
• Integral in driving revenue and growth results by aligning programs with product/sales goals, developing comprehensive employee recognition and training program, and achieving enterprise-wide awareness/buy-in.Samples.

Atlanta, Georgia

• Fast-tracked through multiple positions in recognition of exceptional success growing recently established Employee Engagement practice. Promoted following year-long role creating a 19,000 employee engagement program.
• Rebuilt internal operating structure by first developing a business plan and stabilizing revenue, then establishing core communication within the organization… Show more Fast-tracked through multiple positions in.
• Rebuilt internal operating structure by first developing a business plan and stabilizing revenue, then establishing core communication within the organization after numerous staffing and leadership changes.
• Launched/expanded Philips’ engagement program globally, garnering international honors, “The Best Practice for Simplicity” and the IABC “Gold Quill Award for Excellence”; nominated for IABC Gold SABRE award.
• Spearheaded for Phillips North America an innovative on-line, point-based employee incentive/referral program, collecting ~18K leads and achieving 61% (11,500 of 19,000) active participation in the first 6 months.
• Integrated key service awards/referral programs; distributed 53K+ various communications to engage employees with points for leads/on-line training/learning; converted 7K+ employees to Philips CFL light bulbs. Show less

Atlanta, Georgia

• Promoted to lead internal and client marketing programs supporting a new senior leadership team navigating from bankruptcy and reorganization to an IPO. Directed support for new brand/executive messaging. Oversaw.
• Strategized and executed a wide-scale employee… Show more Promoted to lead internal and client marketing programs supporting a new senior leadership team navigating from bankruptcy and reorganization to an IPO..
• Strategized and executed a wide-scale employee engagement initiative for 30K personnel worldwide across 200+ locations, in 7 languages, with 15 events, live webcast, and monthly CEO recognition program.
• Key member of an integrated, senior-level team instrumental in the success of a core, three-year initiative culminating in worldwide webcast communicating post-bankruptcy NASDAQ listing.
• Facilitated successful company transition from bankruptcy to IPO via on-target programs and gained status as a highly visible “go-to” leadership resource via success prioritizing and executing initiatives aligned with.

Atlanta, Georgia

Foundational career roles provided comprehensive experience performing all event operations (site search, contract negotiations, creative, agenda, logistics, full production, on-site execution). Created time-sensitive solutions, combined with quick decision making to ensure all programs executed flawlessly with core objectives exceeded. Implemented best.