Kaleb Miller Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Guided a team of more than 50 experts covering data science, business strategy, analytics, forecasting, pricing, continuous improvement, P&L management, and revenue optimization, overseeing an annual portfolio surpassing $6 billion. Directed initiatives for revenue growth and expansion, crafted business cases for new product/service launches, enhanced unit economics, revitalized growth lever performance, and supervised a comprehensive company-wide realignment of operating principles.

San Francisco Bay Area

During this tenure, I managed rideshare strategy and operations, supervising a $4 billion+ P&L, integrating lines of business (LOB), assessing product performance, instituting feedback mechanisms, navigating external events, handling legal and policy concerns, and spearheading planning cycles. Deployed operational frameworks for resource allocation, ensuring adaptable business management amidst uncertainties and significant challenges presented by the COVID pandemic.

Consolidated GM-led field organization into a centralized business operations team responsible for analyzing both business and product performance, allocating resources across growth levers, and optimizing marketplace operations. Spearheaded a comprehensive overhaul of performance reporting, instigating weekly performance reviews and synchronizations tailored for C-Suite audiences. Ensured seamless support for centralized operations by collaborating with engineering/finance teams to assess and adapt financial and data infrastructure.

Houston, Texas

During this tenure, I formulated a comprehensive market entry strategy, financial model, and Go-To-Market plan for the successful launch of the Houston market. Orchestrated the establishment of four brick-and-mortar locations with 40+ team members across the Gulf Coast, challenging the dominant competitor (Uber).• Awarded Employee of the Fortnight for successfully launching the Gulfcoast and establishing regional profitability in under 12 months and a market share exceeding 35%. • Pioneered the development of Lyft's inaugural crisis response plan, now a nationwide program, and initiated Relief Rides during Hurricane Harvey, facilitating the delivery of thousands of meals and rides to those in need.• Secured and negotiated the company's most substantial 3-year partnership with the Houston Rodeo, resulting in a remarkable 105% revenue increase and contributing significantly to achieving profitability.

Portland, Oregon Area

Established the market and orchestrated strategic initiatives for Lyft's Oregon Operations, leading the development and execution of impactful GTM (Go-To-Market) initiatives. Successfully launched two retail locations and assembled a versatile team of 30 professionals across CX, Sales, Marketing, Operations, and Analytics. Pioneered and executed business development strategies, resulting in the scaling of enterprise accounts and a substantial $5M in Annual Recurring Revenue (ARR). Scaled active riders and drivers over 10x, enhancing users' LTVs 60%+ through partnerships, marketing, and promotional campaigns, consequently securing 50%+ market share. Drove operational efficiencies and improved unit economics, achieving profitability within a 12-month timeframe.Developed a strategy, partnerships, and operations plan to expand NEMT (Non-Emergency Medical Transportation) services and reduce response time, resulting in a 70% reduction in operating costs, a 90% improvement in response time, and a tripling of the coverage area.Served as a member of the Private For-Hire Transportation Advisory Committee, collaborating with the City of Portland and other city and business stakeholders to develop and amend transportation policies.

Seattle, Washington

Accountable for market P&L and sales performance in key functional areas. Provided leadership, coaching and training to market teams across a variety of functions including Marketing, Business, Fleet and Member Services. Responsible for delivering results through operational excellence and optimizing market trends. Partnered with Children's Hospital to launch Zipcar's new oneway pilot. Worked with stakeholders to develop reporting structure, identify and troubleshoot problems and created an operational framework for the new line of business. Worked with the City of Seattle to address on-street signage challenges. Was able to partner with the city to enable better signage on locations in the public right of way. This was a big operational challenge and through this unlock, we saw a significant reduction in customer service tickets and strong improvements to NPS . Was employee of the year.

Denver, Co

- Responsible for launching new market – established vendors, retail footprint, hired & trained staff, established fleet footprint, & managed launch budget. - Developed and executed launch plan for Boulder, CO. - Oversaw and lead regulatory and policy conversations with the City of Denver and City of Boulder. - Prepare and manage local P&L with focus on KPI reporting & diagnose. - Responsible for managing, training, coaching & motivating Member Services, Fleet, and Marketing staff. - Created marketing strategy through zone planning to support expansion into new areas and increase adoption rates in existing neighborhoods. - Developed strategic relationships between local and regional government.- Developed strategic sponsorships and partnerships to drive regional growth and increased visibility.- Designed and managed programs to drive high net promoter scores and decrease attrition.- Responsible for all inbound and outbound Public Relations opportunities/interactions. - Developed strategy for driving growth through member referrals and member-driven innovation.- Organized and supervised day-to-day activities, scheduling and execution of all Marketing events.- Built a strong referral business through high net promoter scores relative to competition.- Developed strategy for driving growth through member referrals and member-driven innovation.- Developed & executed strategy for engaging Zipsters through social media and other communications channels

Austin, Tx

• Responsible for launching new market – established vendors, managed retail build out, hired & trained staff, established fleet footprint, & managed launch budget. • Manage local P&L with focus on KPI reporting & diagnose. • Responsible for managing, training, coaching & motivating member services, fleet, and marketing staff. Making sure all touch-points are in synch with brand framework. • Defined marketing strategy through zone planning to support expansion into new areas and increase adoption rates in existing neighborhoods. • Developed strategic relationships between local and regional government agencies. • Orchestrated sponsorships, partnerships, events, promotions and advertising to increase visibility of Zipcar in the community.• Organized and supervised day-to-day activities, scheduling and execution of all Marketing events.• Built a strong referral business through high net promoter scores relative to competition.• Developed strategy for driving growth through member referrals and member-driven innovation. • Developed & executed strategy for engaging Zipsters through social media and other communications channels

Portland, Or

In my position, I reported to the General Manager and managed all local marketing activities for Zipcar in the region, including the supervision and execution of regional partnerships, events, and Street Team marketing.• Oversees day-to-day activities, scheduling and execution of the marketing team, including Marketing Coordinators and Brand Ambassadors. Prepared and managed annual budget with General Manager in accordance with media plan to achieve marketing goals.• Lead the local market team in reaching the member acquisition goals.• Interface with University partners to integrate Zipcar with campus, operations and community.• Orchestrates sponsorships, partnerships, events, promotions and advertising to increase visibility of Zipcar in the community. Actively recruited, hired and motivated marketing team and monitored results.• Location specific growth planning and execution and identifies overall growth opportunities.• Performs detailed planning, execution and reporting of marketing initiatives, maximizing ROI.• Oversees and manages local social media.

Portland, Oregon Area

Managed all local marketing activities for Flexcar in the region, including the supervision and execution of regional partnerships, events, and Street Team marketing.• Managed day-to-day activities, scheduling and execution of the marketing team, including Marketing Coordinators and Brand Ambassadors. Prepared and managed annual budget with General Manager in accordance with media plan to achieve marketing goals.• Lead the local market team in reaching the member acquisition goals.• Interface with University partners to integrate Flexcar with campus, operations and community.• Orchestrates sponsorships, partnerships, events, promotions and advertising to increase visibility of Flexcar in the community. Actively recruited, hired and motivated marketing team and monitored results.• Location specific growth planning and execution and identifies overall growth opportunities.• Performs detailed planning, execution and reporting of marketing initiatives, maximizing ROI.• Oversees and manages local social media.

London, Uk

• Preformed reconciliation of accounts receivable and accounts payable.• Prepared and presented monthly reports for account managers.• Identified variances in monthly closing reports and worked with Account Managers to close the gap. • Collaborated with account managers to ensure the accuracy of financial data. • Followed up with customers on past due accounts.

Computer Engineering

Associate'S Degree, Accounting And Finance

Bachelor'S Degree, Marketing & Management