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Kalev Salla is listed as Marketing Leadership | Digital Transformation | CRM & Loyalty Strategist | Growth, Product & Brand Strategy at Socios.com, a with 15 employees, based in London Area, United Kingdom. AeroLeads shows a work email signal at kindredgroup.com and a matched LinkedIn profile for Kalev Salla.
Kalev Salla previously worked as Head of Loyalty & Rewards at Socios.Com and Head of Loyalty & Rewards at Chiliz. Kalev Salla holds Level 7 - Marketing Leadership Programme - Post Graduate Diploma, Marketing from Cim | The Chartered Institute Of Marketing.
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Innovative Marketing Director | Customer Loyalty Expert | Strategic Growth LeaderAs an accomplished Marketing Director with over 15 years of experience, I specialise in leading digital transformation initiatives and executing high-impact growth strategies that drive multi-million-pound revenue increases. My expertise spans CRM, customer experience (CX), and brand strategy, consistently delivering significant improvements in customer retention and engagement.I am comfortable with managing large budgets and leading cross-functional teams to harness data-driven marketing insights. My leadership has guided organisations through complex digital shifts, optimising ROI and fostering brand loyalty across diverse markets.Key Career Highlights:⭐️ CRM Strategy Overhaul: Led a transformation that boosted customer retention by 13% and reactivation rates by 18%.⭐️ Real-Time CRM Solutions: Implemented strategies that resulted in a 20% increase in customer engagement and elevated brand interaction.⭐️ High-Impact Campaign Management: Directed a marketing campaign that generated over £30 million in revenue, significantly enhancing profit margins.⭐️ Operational Leadership: Streamlined processes across a team of 90+ professionals, improving efficiency and collaboration.⭐️ Product Marketing Excellence: Built a Product Marketing department from the ground up, achieving an employee NPS increase from 0 to 60.Education & Training:🎓 Postgraduate Diploma in Marketing Leadership (Master’s Equivalent) | CIM, 2022🎓 Diploma in Professional Marketing (Digital Strategy) (Bachelor’s Equivalent) | CIM, 2018💡 Passionate about innovation, I thrive on integrating emerging technologies to enhance brand visibility and drive customer loyalty in the digital landscape. My commitment to leveraging data insights ensures that every strategy I implement is aligned with increasing customer lifetime value and driving sustained business growth.🌟 Let's connect and embark on a journey of exponential growth and unparalleled success.#MarketingLeadership #DigitalTransformation #CRM #CustomerEngagement #GrowthStrategy #BrandStrategy #DataDrivenMarketing #Innovation #CustomerExperience
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London, England, United Kingdom
Reporting to the Group COO, responsible for the strategic and operational leadership of the Customer Loyalty and Rewards department, crafting highly engaging digital propositions for fans of major global sports clubs.
London, England, United Kingdom
Reporting to the CMO, designed and executed comprehensive go-to-market strategies across 9 consumer brands. Led and managed a high-performing department of 20+ Marketing professionals across multiple geographical locations. ➥ Led the most profitable marketing campaign of the year, generating over £30M in revenue and significantly enhancing profit margins. ➥ Developed and executed differentiation strategies and comprehensive go-to-market plans, driving retention, acquisition and cross-sell, significantly boosting market share. ➥ Built customer-centric brand and product propositions to promote new products, features, and services to over 2M customers every quarter. ➥ Transformed department culture and employee satisfaction, leading to increasing the employee NPS from 0 to 60.
London, United Kingdom
Reporting to the CMO, oversaw the development and execution of all major cross-channel marketing campaigns. Led a team of 22 and managed all aspects of the 8-digit customer marketing budget. ➥ Strategised tailored communication approaches, improving customer journey effectiveness and increased market presence by 27%, by focusing on personalising customer interactions and enhancing the brand's visibility and appeal. ➥ Orchestrated go-to-market plans for the most successful product launch, surpassing the previous ATH revenue by 236%. ➥ Drove integrated messaging across marketing channels, boosting customer engagement 34% and achieving seamless brand experience. ➥ Launched competitor and customer analysis frameworks, enhancing brand positioning by 11% through marketing and product strategy development.
London, United Kingdom
Created and led a holistic Customer Loyalty and CRM strategy aligned with the organisation's goals and objectives. ➥ Revamped CRM strategy from traditional to customer lifecycle management, resulting in a 13% increase in retention and 18% increase in reactivation rates. ➥ Innovated strategies that shifted the company’s CRM towards real-time, one-to-one customer communications, delivering 20% higher engagement rates. ➥ Directed new reactivation programme development, generating 11% year-on-year growth through increased relevancy. ➥ Established a comprehensive digital and direct customer communications plan, boosting customer spend 8% by tailoring it for customer segment. ➥ Launched multivariate testing to optimise ROI and create best practices for future campaigns on local and global levels.
London, United Kingdom
Led global CRM campaigns to enhance customer engagement and brand loyalty.➥ Developed Global CRM campaign roadmap, increasing 8% higher customer engagement and improved brand loyalty.➥ Implemented effective customer strategies to enhance customer satisfaction, improving CSAT 15%, NPS from 25 to 40, repurchase score 12%, and campaign performance 27%.➥ Built company’s first mobile promotional section, achieving 77% increase in mobile customer acquisition.
➥ Devised a strategic CRM campaign roadmap for assigned region, optimising product penetration across local markets and yielding an increase in regional sales.➥ Boosted customer satisfaction within the region by providing insights into local preferences.➥ Increased engagement, loyalty and customer retention by collaborating with local CRM teams to develop segment-specific local features.
➥ Owned full P&L responsibility for the market, maximising RGW, Gross Contribution, and growth.➥ Increased revenues by 430% for a product within one year.➥ Achieved the number one market position through strategic customer acquisition and retention efforts.
Other employees you can reach at socios.com. View company contacts for 15 employees →
José Fernando Cantu Torres
Colleague at Socios.ComMonterrey, Nuevo León, Mexico
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MD
Malcolm Douglas
Colleague at Socios.ComChicago, Illinois, United States
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Ezequiel Barrero Arenas
Colleague at Socios.ComAndalusia, Spain
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Leandro Calderan Almeida
Colleague at Socios.ComMadrid, Community Of Madrid, Spain
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KT
Ketevan Todria
Colleague at Socios.ComGeorgia
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JI
Jon Ibáñez Lautenschlager
Colleague at Socios.ComMadrid, Community Of Madrid, Spain
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JP
Juan Pazos Galicia
Colleague at Socios.ComMadrid, Community Of Madrid, Spain
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Alek Sánchez
Colleague at Socios.ComMadrid, Community Of Madrid, Spain
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Ivan Agnelli
Colleague at Socios.ComMadrid, Community Of Madrid, Spain
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Hüseyin Cahit
Colleague at Socios.ComIstanbul, Türkiye, Turkey
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Modules • Contemporary Challenges • Leading Change • Managing Business Growth
Modules • Strategic Marketing • Mastering Metrics • Digital Strategy
Quick answers generated from the profile data available on this page.
Kalev Salla works for Socios.com.
Kalev Salla is listed as Marketing Leadership | Digital Transformation | CRM & Loyalty Strategist | Growth, Product & Brand Strategy at Socios.com.
AeroLeads has found 1 work email signal at @kindredgroup.com for Kalev Salla at Socios.com.
Kalev Salla is based in London Area, United Kingdom while working with Socios.com.
Kalev Salla has worked for Socios.Com, Chiliz, Kindred Group Plc, Unibet, and Additional Experience.
Kalev Salla's colleagues at Socios.com include José Fernando Cantu Torres, Malcolm Douglas, Ezequiel Barrero Arenas, Leandro Calderan Almeida, and Ketevan Todria.
You can use AeroLeads to view verified contact signals for Kalev Salla at Socios.com, including work email, phone, and LinkedIn data when available.
Kalev Salla holds Level 7 - Marketing Leadership Programme - Post Graduate Diploma, Marketing from Cim | The Chartered Institute Of Marketing.
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