Kaley Park Email & Phone Number

Overland Park, Kansas, United States

Overland Park, Kansas, United States

Worked closely with client success team and other internal teams to create and maintain engagement in RxSS tool for our health plan clients.

Overland Park, Kansas

Lead tactical execution of integrated and digital marketing plans with a strong understanding of the products and agency/client relationship for Merck Animal Health and the Neurology division at Teva Neuroscience, Inc.

Kansas City, Missouri

Sought out new leads, built new account relationships and maintained current relationships as a representative for Chief of Staff KC, a local boutique headhunting firm.

Kansas City, Missouri

As Brand Manager on the Merial Animal Health team, I was given the opportunity to expand my advertising skills beyond the digital space and be part of the largest account at the agency. There was never one day that was the same as the next. The client team put their trust in our agency allowing us to bring new and different ideas to the table regularly. The agency's role for Merial (now Boehringer Ingelheim)was agency of record, which provided me a chance to be part of the 360 planning for the brand, as well as manage the execution of a multitude of projects ranging from print to social to media to eCRM to event planning and more. Working on this account was exciting, but also presented challenges that we as a team had to overcome. These challenges included quick turn-arounds, legal and medical advertising restrictions and a balancing act between 15+ brands. One of my favorite projects I worked on was developing a thought leadership platform for Merial's equine side of the business. The thought leadership platform coined, The Ride to Win, was a brand that encompasses all of Merial's equine products and was created with the intention of Merial going beyond product-specific marketing and into the space of being customer-centric. In an effort to provide valuable content, generate awareness and tug on the heartstrings of horse riders, we were always going where our audience was. With 33 million impressions to date, some of these mediums included pop-up events at shows, PR, a training and health tracking app, social media content varying from inspirational quotes and videos to shareable infographics, and monthly e-Newsletters with both informative health articles and playful sections. Finally, we launched a blog-style website offering thought leadership articles. As we created this platform, we leveraged digital media and SEO optimizations to increase awareness and search rankings of our materials.

Overland Park, Ks

• Primary day-to-day contact for the Bayer Animal Health (BAH) brands, Seresto & Advantage Multi • Oversaw 30+ digital projects annually, including responsive website creation and updates, robust display media, pay-per-click, SEO and eCRM projects in a time-sensitive, fast-paced environment• Briefed internal teams effectively, ensuring the clients' brand guidelines, business objectives and project requirements were all clearly defined and correctly executed• Established rapport and trust with clients and agency partners through weekly in-person meetings keeping all parties informed of the account's direction and forward momentum on projects • Prepared accurate, concise, thoughtful and timely communications including, but not limited to, creative briefs, project briefs, billing contracts, meeting recaps, timeline updates and weekly status reports • Managed strategy through launch of $3 million digital media campaign producing 196 HTML5 banners, custom units, PPC, Facebook Exchange and TrueView which surpassed the industry visit rate average and tripled the client's KPI action rate• Developed and launched BAH first email stream incorporating personalization and behavior-triggers resulting in 20,000+ email deliveries and doubling client KPI goal for click rate

Overland Park, Ks

• Assisted Account Supervisor in the planning, development and launch of 3 responsive design websites for a new-to-market FDA-approved product• Engaged in relationship building via ongoing status conference calls with clients and agency partners, providing detailed and actionable status reports• Coordinated newly FDA-approved drug's event email campaign utilizing internal team members such as project management, development team, quality assurance team and analytics team yielding 24 custom email deployments for events across the U.S.

Kansas City, Missouri Area

• Awarded best campaign for Barkley intern project with an original ad campaign promoting millennials to live and work in Kansas City• Extracted information from MRI database and wrote target markets profiles for Blue Bunny client• Participated in media vendor meetings to learn and utilize knowledge to assist in media planning for Blue Bunny client• Assembled competitive analyses for the Blue Bunny brand• Contributed to Barkley’s consumer packaged goods team blog• Assisted in the media planning process by formatting and analyzing Excel spreadsheets

Kansas City, Missouri Area

Summer internship program selling ad space in planners for the industry-leading publisher of over 300 college and university daily planners, campus handbooks and directories, media guides, class schedules, etc. • Graduated from a week-long sales training program for interns in Chapel Hill, North Carolina• Set up an average of 30 appointments and cold calls where I presented the University Directories advertising solutions to countless local business executives• Achieved personal goal to sell $10,000 in advertising space in 2 months in my territory• Learned how to build rapport, adjust a sales pitch to a variety of clients and overcome objections

Lenexa, Ks

• Drafted notes and participated in the planning and execution of marketing campaigns for retirement communities• Edited content and added graphics to revamp client’s websites • Compiled budget plans for clients using Excel and Microsoft Word• Planned and assisted in clients’ promotional events and photo shoots• Performed secretarial duties efficiently