Kalina Kolarova is a Freelance Marketing Consultant at Freelance. She possess expertise in customer service, microsoft excel, management, marketing, teamwork and 9 more skills. Colleagues describe her as "Kalina is a thoughtful, thorough content creator with a wide range of skills, including copywriting, graphic direction, and customer relationship management. She is able to adapt to change within a fast-paced corporate environment, all while building and maintaining an engaged online community. Kalina is a dedicated team player who supports her colleagues in their roles while remaining focused on various business objectives." and "I managed Kalina directly during my time at Avigilon, and was able to see her quickly grow and develop into a strong and confident leader and digital marketing professional. Kalina is such a pleasure to work with! She is naturally inquisitive and doesn't settle for the status quo, constantly looking for data-driven insights to push existing social media and digital marketing strategies even further. She works phenomenally within a team, understanding when and how to take a leadership role as needed. I would highly recommend Kalina! "
Freelance
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Freelance Marketing ConsultantFreelanceVancouver, Bc, Ca
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Conversion CopywriterLater Aug 2021 - Nov 2021 -
Corporate Social Media SpecialistMotorola Solutions Jan 2020 - Aug 2021Joining the corporate communications team at Motorola Solutions, I helped lead the development and execution of various social media campaigns supporting Motorola Solutions’ multitude of business units, campaigns focusing on our external COVID response communications, media opportunities, company culture, and talent acquisition, among others. Using data-driven insights, I helped inform and shape the landscape of content that truly mattered to our audiences, as well as helped pivot our tone of voice and online personality. I acted as liaison between our numerous business units, helping support their business goals on and off social media. -
Social Media CoordinatorMotorola Solutions Apr 2019 - Jan 2020As the global social media coordinator for Motorola Solutions' Avigilon social media channels, I led creation and sourcing of social media content, working with various stakeholders within the company in order to launch and optimize organic social campaigns. Working closely with the video marketing team, I assisted with video production duties, helping project manage video tasks, and assist in the curation and execution of product-focused videos at tradeshows, video case studies like the one attached, and marketing loops. As part of the general marketing communications team, I worked on identifying business development opportunities to further grow Avigilon’s brand presence online and in the security market. -
Social Media Community ManagerRtown Jan 2018 - Mar 2019During my time at RTOWN as social media community manager, I created content for and managed 20+ brands simultaneously across multiple social media platforms, ran cohesive advertising campaigns, and helped nurture and build client relationships. As a member of the RTOWN marketing team, I strategized new directions for RTOWN's social media presence, event promotion, and ensured growth and engagement across all platforms. I also:• Researched, positioned, and structured a new conversion rate optimization product offering to be included in RTOWN’s product bundles• Balanced Ad Spend budget monthly for all clients, allocating spend accordingly across social channels, and ensuring that brand awareness grew in the digital sphere • Monitored all social channels, creating meaningful conversation on behalf of brands• Customized and analyzed monthly and quarterly analytical reports that tracked social ROI• Created social media tactical plans to ensure the client's business needs and goals on social are met• Built target audience profiles catered to every client's business needs and goals -
Contributing WriterHome Lottery News Jun 2016 - Feb 2018Home Lottery News is a non-profit news source that reports on the many charitable lotteries across Canada. • Wrote, sourced, and edited SEO-rich content for the website• Conducted and curated secondary research on organizations• Worked with and compiled databases through Wordpress and Excel -
Marketing InternVancouver Art Gallery Mar 2017 - May 2017• Implemented an analytic reporting dashboard for the Gallery's online presence, social media platforms, and provided content analysis• Was tasked in designing and curating a newsletter sent out monthly to the Tourism Industry in Vancouver• Assisted in the curation of past Gallery exhibition content and past news about the Gallery• Assisted in administrative duties, utilizing Excel, Word, and organizational skills -
Team LeadBruces Country Market Sep 2011 - Sep 2015• Delegated tasks and responsibilities to staff members• Dealt with situations requiring being quick on my feet and able to problem-solve without hesitation• Drove sales with an average of $1,000 net sales a day, while building valuable relationships with customers• Ordered and kept track of inventory
Kalina Kolarova Skills
Kalina Kolarova Education Details
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Marketing Management And Communications -
Psychology
Frequently Asked Questions about Kalina Kolarova
What company does Kalina Kolarova work for?
Kalina Kolarova works for Freelance
What is Kalina Kolarova's role at the current company?
Kalina Kolarova's current role is Freelance Marketing Consultant.
What schools did Kalina Kolarova attend?
Kalina Kolarova attended British Columbia Institute Of Technology, University Of The Fraser Valley.
What skills is Kalina Kolarova known for?
Kalina Kolarova has skills like Customer Service, Microsoft Excel, Management, Marketing, Teamwork, Social Media Marketing, Research, Microsoft Word, Social Media, Leadership, Time Management, Public Speaking.
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Kalina Kolarova
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