Marketing Operations Manager
Current
San Diego, California, United States
- Data Analytics Responsibilities
- Develop R and SQL scripts to process segmented customer data and revenue movement; report on business metrics such as LTV, LTV/CAC, Net Revenue Retention, and Gross Revenue Retention; synthesized findings are reported.
- Own the marketing data funnel and ensure cross platform data integrity.
- Report on success of marketing programs by tracking lead… Show more Data Analytics Responsibilities
- Report on success of marketing programs by tracking lead conversion, lead attribution, customer expansion, customer retention, events ROI, and marketing campaigns ROI.
- Run ad-hoc data projects for management team to gain insight into business trends and marketing performance.