Kalina L. Email & Phone Number

San Diego, California, United States

Data Analytics Responsibilities▪ Develop R and SQL scripts to process segmented customer data and revenue movement; report on business metrics such as LTV, LTV/CAC, Net Revenue Retention, and Gross Revenue Retention; synthesized findings are reported to Director of Marketing Operations, CMO, Finance Department and Board of Directors on a monthly basis. ▪ Own the marketing data funnel and ensure cross platform data integrity.▪ Report on success of marketing programs by tracking lead… Show more Data Analytics Responsibilities▪ Develop R and SQL scripts to process segmented customer data and revenue movement; report on business metrics such as LTV, LTV/CAC, Net Revenue Retention, and Gross Revenue Retention; synthesized findings are reported to Director of Marketing Operations, CMO, Finance Department and Board of Directors on a monthly basis. ▪ Own the marketing data funnel and ensure cross platform data integrity.▪ Report on success of marketing programs by tracking lead conversion, lead attribution, customer expansion, customer retention, events ROI, and marketing campaigns ROI.▪ Run ad-hoc data projects for management team to gain insight into business trends and marketing performance.▪ Own price increase project for customer base, resulting in $500,000 revenue gain. Salesforce Responsibilities▪ Admin Salesforce instance for the entire company and work cross-departmentally to ensure data capture needs of other teams are met. ▪ Build Salesforce automations using Flows and Apex to reduce data collection time, limit manual data input for the sales team, and ensure data quality and consistent processes. ▪ Build revenue forecasting dashboards and reports for Sales, Finance, and C-Suite. Marketing Responsibilities▪ Own Marketo instance alongside Director of Marketing Operations; run recurring and ad-hoc email campaigns targeting customers and prospects. ▪ Assist sales team with high volume customer communication needs. Show less

Greater San Diego Area

Researching past, present, and future utility rates and rate patterns for providers across the U.S. Creating budget forecasts for clients based on research by utilizing methods such as reporting approved future rates, historical trend analysis, or Consumer Price Index (C.P.I.) approximation. Maintaining up-to-date utility rates in the company database and confirming legal compliance of all property charges. Includes working closely with the billing department to ensure tenants are being… Show more Researching past, present, and future utility rates and rate patterns for providers across the U.S. Creating budget forecasts for clients based on research by utilizing methods such as reporting approved future rates, historical trend analysis, or Consumer Price Index (C.P.I.) approximation. Maintaining up-to-date utility rates in the company database and confirming legal compliance of all property charges. Includes working closely with the billing department to ensure tenants are being billed accurately. Trained thirteen interns and ensured their work meets company standards throughout the length of their internship. Additionally, assisted in training three full time team members. Show less

San Diego, California

Answered all in-person and phone inquiries and issues by either providing relevant information and assistance or redirecting to the appropriate department. Resolved resident lockouts, checking in students for appointments, sorting and distributing student mail.

Dublin, California

Managed classroom of ten to fifteen at-risk students during mandatory study hall. Monitored their grades and helped them develop study plans to return to academic good standing. Tutored one-on-one or in small groups upon students' request.

Developed students’ organization and time management skills to promote college readiness. Facilitated college style study groups by teaching students how to collaborate and use resources effectively to study without the assistance of teachers or tutors.

Assisted manager with monitoring students’ progress and developing personalized academic programs.Trained thirteen employees, equivalent to two full sets of staff, over the course of my employment.

Bachelor Of Science - Bs, Mathematics

Computer Science

Education record