Kalina Mackay Email & Phone Number

Raleigh, NC, US

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

Raleigh-Durham, North Carolina Area

• Wrote a variety of home improvement, lifestyle, and product and provider review pieces for HouseMethod.com
• Brainstormed, researched, developed, and pitched tangential campaigns
• Assisted with SEO optimizations and social media scheduling to improve the overall health and reach of the site

Chapel Hill, North Carolina

• Managed all internal and external communication efforts in fundraising approx. half a million dollars annually to benefit the patients and families of UNC Children’s
• Led committee of 20 members and 3 subchairs while serving on executive board
• Created all content for the blog, newsletter, and social media platforms including developing campaigns to increase fundraising and awareness
• Wrote and pitch press releases to local media outlets to increase reach and awareness within community, published in Chapel Hill Magazine, Carolina Week, 97.9 WCHL, The Daily Tar Heel, WRAL, ABC 11, CBS 17, and BizBash
• Coordinated all forms of paid and earned advertising and serve as the main point of contact for the organization

Chapel Hill, North Carolina

• Planned and executed a marketing campaign that reached over 80% of UNC's student body
• Brainstormed and hosted various in-person events to increase reach and encourage physical engagement
• Facilitated partnerships with several local businesses and brand ambassadors to establish mutually beneficial relationships to further expand the audience of the campaign

Raleigh-Durham, North Carolina Area

• Built promotional strategies for tangential content campaigns for various clients
• Developed outreach lists and messages for a variety of campaigns
• Earned coverage on national outlets such as Mental Floss, Yahoo, MSN, Food52, House Beautiful, and Food Network, and local outlets such as the Des Moines Register, the Orlando Sentinel, the Detroit Free Press and the.

Chapel Hill, NC

• Create strategic social media plans to increase audience base, write blog posts (as quoted by Yahoo! Finance and US News), and attend events as a representative of the department to promote the image of on-campus.
• Created Snapchat residence halls tours series engaging over 1900 users and retaining 82.25% of users through end of story
• Increased Instagram following by 30.3% over 6 months (gained avg of 110 followers per month)

Raleigh-Durham, North Carolina Area

• Wrote blogs, press releases, social media posts, eminent domain project write ups, and other marketing materials as needed in order to build and maintain the image and client-base of the firm
• Created databases and sorted documents by building excel sheets

Matthews, North Carolina

• Worked as cashier and on sales floor to provide exceptional customer service and build communication and leadership skills

Matthews, North Carolina

• Taught kids aged 3-11 of all levels technique classes, alone and with a manager
• Trained new interns to fulfill assistant positions in the future

Bachelor Of Arts (B.A.), Media And Journalism

Strategic Communication specialization

Bachelor Of Arts (B.A.), Media And Journalism (Strategic Communication); Sociology

Activities and Societies: Carolina Tap Ensemble (president), Blank Canvas Dance Company, Carolina For The Kids (Public Relations Chair)

Education record

Activities and Societies: National Honor Society (Vice President), Beta Club, French Club (President), The Valley View news team, SVHS.