Kalin Webber Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

LifeWorks by Morneau Shepell helps organizations develop healthy work environments and improve wellbeing.I was responsible for the end-to-end management of digital growth marketing campaigns, from collaboration and ideation to execution and optimization across various channels. Primary responsibilities included demand-gen email and ABM campaigns, website.

Xaxis, as the programmatic arm of GroupM, helps global brands achieve desired outcomes from their digital media investments. I strategized, implemented and managed complex programmatic campaigns across many verticals and DSPs (primarily The Trade Desk, AppNexus & DV360), ensuring campaigns were expertly executed, optimized towards agreed upon KPIs, met.

Healthgrades is the top platform for helping consumers research healthcare providers so they can make informed decisions for their well being. Oversaw the campaign management and campaign trafficking functions associated with launching, delivering, and analyzing successful digital advertising campaigns across display, sponsorship and programmatic programs.

Managed complex digital advertising campaigns for Healthgrades.com and its umbrella of health-related sites, which included pre-sales opportunity strategy and creation (Request for Proposals/Media Planning), as well as managing post-sales functions (IO approval, technical setup, campaign QA, launch and management, optimization strategies, reporting.

Responsible for the management of integrated advertising accounts for tourism industry clients, which included all internal and client communication, implementation, optimization, QA and technical troubleshooting. Integrated marketing efforts included print collateral (magazines, travel guides, maps), digital display advertising, retargeting, e-newsletters.

Managed the production of multiple print and digital projects for major destination clients, which included website builds, e-newsletter production, travel guide production and more.Communicated daily with clients and a large production team including artists, editors, developers and account directors in order to meet and communicate client expectations.