Director, Account Strategy
San Francisco Bay Area
First employee and part of the founding team of the digital agency focused on developing and executing the growth strategy for digital media start-ups and brands. Responsible for leading the Account Strategy team in the development of all strategy deliverables as well as prospecting and bringing in new business that accounted for 35% of the agency's revenue. • Personally developed competitive landscape analysis, brand positioning recommendations, and full corporate marketing strategies for 30% of the agency’s clients.• Managed the creative production and branding for a number of the agencies largest clients.• Identified and grew strategic partner relationships with creative agencies/freelancers, media agencies, PR contractors, SEO/SEM vendors and promotions and event companies.• Developed emerging media training programs for Catalyst S+F employees as well as agency, publisher and technology clients.• Helped grow the company from 3 to 20 employees.B2C Clients: AccuQuote, ActiveCare, College Inn, Contadina, Del Monte, eGuiders, Jesuit Business Schools, Kibbles n Bits, Milk Bone, Pup-peroni, University of San Francisco, VueZone, Wowd (Acquired by Facebook)B2B Clients: adap.tv, Adbidcentral, Adconion, Adify (Acquired by Cox Media Group), BlurbIQ, BrightRoll, Buysight (Acquired by AOL), DMG World Media, FreeWheel TV, Gigya, Kontera, Livefyre, Longboard Media (Acquired by Bazaarvoice), Playdom (Acquired by Disney), Real Time Matrix, SocialVibe, Sportgenic (Acquired by Glam), TrackSimple (Acquired by BlueKai), Travel Ad Network, Tribal Fusion, Tubemogul, Turn, Vuze, YuMe, Zude, ZVUE