Successfully delivered marketing automation, reporting & analytics for a large Healthcare customer bycreating Engagement Studio Programs, Email Journeys, List emails, etc.20% increase in Provider Referrals and Patient Acquisition for a large Physician Network by creatingengaging email content, personalization, and email best practices.Developed a framework to methodically capture business requirements resulting in stakeholderalignment and improved customer satisfaction.Conducted ‘Best Practices’ workshop with CMO & Directors to improve marketing effectiveness andROI. Developed and implemented key initiatives successfully.Implemented SF Marketing and Sales Cloud – Created users, set up access, created custom objects,imported data, developed reports & dashboards, and trained users.Integrated SFMC Account Engagement with SF CRM and Social channels using connectors.Achieved greater adoption of SF CRM by creating a playbook and video demos for users.Launched effective campaigns using Engagement Studio Programs, Email Journeys, etc.Effectively collaborated with a cross-functional team and suggested ideas to resolve issues, improveprocesses, and achieve organizational objectives.A prominent member of the marketing conventions team in organizing events and strategizing prior &post-convention plans to capture and nurture leads using Salesforce & Social Channels.Created high-quality presentations and presented to Sr. leadership covering automation ideas, bestpractices, process improvements, etc. benefiting customers.Resolved key customer pain points by implementing Einstein features such as Einstein Scoring,Einstein Send Time Optimization, etc.Transformed reporting using B2B Marketing Analytics Dashboards along with standard and customdashboardsIncreased adoption of SF platforms by creating video demos, playbook, and training workshops forusersIdentified target audience using LinkedIn Sales Navigator to increase audience size for marketingcampaigns

Boosted provider referrals and patient acquisition by 20% through successful marketing automation for a large healthcare client.Developed requirement intake process, resulting in a 25% improvement in stakeholder alignment and heightened customer satisfaction.Increased Account Engagement adoption by 40% through the implementation of a playbook, video demos, and training workshops.Collaborated cross-functionally, implementing suggestions to resolve issues and streamline processes, achieving organizational objectives.Resolved customer pain points, achieving a 25% improvement in scoring and send-time optimization with Einstein features.

Responsible for Salesforce CRM & HubSpot implementation & administration, managing marketing campaignsfor the customer, and improving marketing effectiveness using automation and best practices.Successfully implemented and administered multiple marketing tools: Pardot (Marketing CloudAccount Engagement), Salesforce CRM, HubSpot, etc.Import/Export data and implement data management best practices to maintain clean, accurate,and complete lead, contact, and prospect data.Created custom layouts, formula fields, validation rules, etc.Enabled marketing leaders to take effective decisions by creating effective reports anddashboards.Adept at developing impressive marketing content to improve engagement and conversion.Launched A/B tests to experiment with subject lines, preheaders, etc. to improve email campaigneffectivenessSuccessfully implemented email marketing best practices targeting Delivery rate, Open rate, andClick rate KPIs to exceed healthcare industry benchmarks.Increased adoption of Engagement Studio Programs to improve lead nurturing of Prospects.Launched multiple programs for providers targeting higher patient referrals.Accomplished greater conversion by implementing personalization strategies in email andmarketing content.Improved project management and task achievement by implementing Smart sheet and in-buildautomation to send task reminders, task updates, etc.Developed impressive email content covering images, text, personalization, etc. to engage theaudience and achieve higher marketing KPIs.Implemented Salesforce connector and connected campaigns etc. to integrate campaignmanagement between Pardot and Sales Cloud. Created video demos and conducted training totransition users to the new process.