Chief-Event Strategist (Digital Marketing And Events)
Current• Arranged annual event calendar and designed 24 events for the year.• Be able to sell event stall design and selling materials.• Handled vendor management and negotiations.• Controlled comprehensive strategy of CPHI (International events).• Created digital selling creatives and content for marketing campaigns.• Orchestrated high-end YPO event preparation and facilitated speaker invitations.• Achieved corporate gifting initiatives and produced blogs and website… Show more • Arranged annual event calendar and designed 24 events for the year.• Be able to sell event stall design and selling materials.• Handled vendor management and negotiations.• Controlled comprehensive strategy of CPHI (International events).• Created digital selling creatives and content for marketing campaigns.• Orchestrated high-end YPO event preparation and facilitated speaker invitations.• Achieved corporate gifting initiatives and produced blogs and website content.• Executed promotional materials for overseas locations and coordinated CSR activities.• Launched new social media strategies, resulting in a 40% increase in follower growth.• Conducted research and presented findings from multiple sources.• Succeeded budgeting and finance planning for events and digital advertising.• Collaborated with agencies such as Wiz Craft, Aura, Ration Exhibits, and others.• Proven close working relationships with all 5-star hotels.• Used ideas, resulting in a 70% rise in constructive response and a 30% decrease in complaints Show less