Client – Marico Ltd, and Kaya skin clinic• Addressed customer requirements seamlessly - offering a choice of media vehicles, developing strategy and ensuring campaign effectiveness.• With the assistance of clients, engaged and negotiated with media partners to get the best prices and most relevant media spaces in broadcast, print, digital, radio, outdoor, cinema advertising etc• Pioneered digital efforts for AV planning, cost optimization, and performance enhancement• Outlined and targeted cohorts for community building and synergised the brand assets and customer assets through continuous dialogue• Generated fans for companies' products and built themed campaigns that included many online and offline media• Utilized social influencers, blogs, search, and display advertising to generate interest and highlight product benefits• Investigated digital and traditional media options for high-impact properties, including celebrity endorsements, film tie-ups, and in-film integration to exploit key brand values• Supervised and coordinated a 30-member team to ensure campaign objectives, reports, and deliverables are met

• Closely coordinated with internal stakeholders to deliver on brand and marketing objectives• Guaranteed that opportunities are in line with campaign goals• Applied essential business indicators to provide inputs for target segmentation and selection of markets and media vehicles• Actively participated in product launches of cars such as Mahindra XUV300, Alturas G4, Mahindra XUV500, Mahindra Marazzo, Mahindra TUV300, Mahindra KUV100, Mahindra Jeeto and Supro Load• Built and executed range creatives for Mahindra vehicles (passenger and commercial), encompassing the display, promotional material, dealer level involvement and schemes/offers across the nation• Regulated media rates for the whole M&M group; oversaw media budgets of Rs 400-450 crore for the automotive vertical, and drove buying efficiencies across all personal and commercial brand campaigns routinely (managed 15 brands) • Explored potential for high impact media properties, relationships with celebrities, movie tie-ups, in-film integration to utilise key brand attributes• Defined media benchmarks and standard operating processes, maintain a comprehensive media knowledge base and synthesise information into ideas• Co-ordinated with creative, media agencies and brand teams, built ATL & BTL campaigns and assisted the agency plan, purchase and execution of campaigns for TV / Print/ Radio / Digital / Cinema/ Activations etc• Performed a biweekly and monthly review with media & creative agencies, to maintain tabs on the competition, identify chances for innovation and inform the brand team appropriately• Involved in all stages of negotiation, which included financial planning, buying and forecasting, drafting agreements & modifications• Leveraged IRS/TGI information & research reports, to derive consumer insights and create marketing insights • Determined efficacy of campaigns - analysed campaigns and created benchmarks with brand teams and shared past learnings for future initiatives

Clients handled – Marico Industries, McDonald’s & Indian Oila) Develop a strong relationship between the client and the agencyb) Execute ATL, BTL campaign on behalf of the client c) To buy media space at the best possible rates to achieve Media plan optimizationd) Help the client in media planning and allocation of budgets – Local, Regional, National and Internationally e) Annual deal negotiations for clients with media suppliersf) Develop Personnel relations with media suppliersg) Unite both channel and content for an activation plan to engage consumers more effectively with a brandh) Media Research –To provide necessary media inputs and information to clients and build the brand based on Information, insight & deliverySkills: ATL/ BTL campaign, Media planning & buying &Team ManagementTools: TAM, IRS, TGI

Client Handled – Personal Wash team for Unilever Limited(a) Develop a strong relationship between the client and the agency(b) Develop and execute 360-degree media campaigns(c) Process data and share valuable insights and competition reports(d) Help the brand in above and below-the-line media planning, buying and branded entertainment services(e) Develop Personnel relations with media suppliers(f) Integrate brand requirements and media content to build awareness and engage with consumers more effectivelyAchievements: Won Gold Award in Emvies 2008 for Lifebuoy “Mission Safai”