Steer the overarching marketing strategy while crafting compelling advertising campaigns, executing impactful social media outreach, and developing promotions to enhance brand awareness and visibility for the distillery. Energize and activate digital marketing and sales initiatives to boost revenue through channel sales, private events, and both online and on-location product sales.

Sales EnablementLead Mktg., Sales, and Product Mgmt. in a unified effort to address customer and sales enablement needs. By crafting scalable sales plays, developing joint solutions, and executing strategic marketing initiatives, I fuel demand generation, build robust sales pipelines, and accelerate net new bookings.Product ManagementWith industry experience and a proven track record, I consistently deliver products on time and within budget, exceeding customer expectations and achieving strong performance while aligning seamlessly with the company's objectives. I collaborate extensively with BD, Mktg., Sales, and Engineering to drive product strategy and roadmap development, successfully executing over 20 product launches.Product MarketingSpearheaded the creation and refinement of product positioning and customer-facing messaging to support Cisco's offerings, significantly enhancing value for both customers and sales. I design and execute high-impact marketing campaigns that leverage deep customer insights, competitive intelligence, predictive analytics, industry trends, and thorough market research. Utilizing best-in-class technology, I inform business strategy, achieve optimal product-market fit, and drive increased adoption.Global Partnership and AlliancesLed a high-performing team focused on identifying and defining key motivational drivers for partners, implementing incentives and promotions that amplify partner sales. I developed and executed comprehensive educational programs to enhance messaging, generate leads from diverse sources, and manage certification requirements for tiered partner levels. This strategic approach has driven exceptional partner engagement and performance that accelerates mutual growth.Business DevelopmentManaged a team of 30 BDMs, strategically positioning Services to customers and partners globally, resulting in $50M in bookings—120% of plan—and achieved 23% improvement in GM, driving significant value.