Led cross-functional collaboration with marketing, creative, and digital teams to develop integrated campaigns that effectively communicated brand messages across multiple channels, leading to a cohesive and impactful brand presence.Manage and collaborate with channel partners including Meta, Google, TikTok, Snapchat, Apple Search, Yandex, Microsoft, Programmatic, Programmatic and affiliate networks, executing innovative campaigns for impactful results.Google Analytics, Ecommerce and measurement expertise to inform data-driven decisions, optimizing media spend, achieving ROAS, and delivering actionable insights to cross-functional teams.Successfully managed diverse high-profile client portfolios such as Fossil, PWC, Gulf Oil, Mediclinic, GEMS Education, Ferrari, Netflix, Paramount+, Revolve, and others, ensuring exceptional campaign outcomes.Development of integrated creative + media strategies and cross-channel media plans that drive a range of business outcomes, from brand awareness to conversions.Working closely with Strategy, Creative and Account Management teams to deliver best-in-class campaigns.Driving media excellence across the team, while keeping up to date with the digital media industry and platforms to identify new opportunities that can be used to improve strategy.Supervise and support the implementation of media plans using industry best practices.Implement and manage effective ways of working within your team and across departments and clients.Build relationships with publishers and vendors globally and regionally to implement the latest ad products and services for your clients.Portfolio of Brands:FMCG/F&B: SWITZ, MasterBaker, Pringles, Paul, Eataly, New Shanghai, BSGOOT: Paramount+ Canada, Netflix Italy, Lionsgate UKB2B: Gulf Oil, PWC AUSHealthcare: Mediclinic Middle East, SmartSalemEducation: GEMS EducationFashion & Luxury: Revolve MENA, Fossil, Real Estate: Ellington Properties

-Manage and train Google support teams based in Gurugram, Hyderabad and Manila across different workflows. End-to end Mentoring for teams to make them self efficient for their roles in the organization.-Help clients as well as support teams extensively on their Google Ads campaign, analyze performance issues, Optimization, technical assistance, etc. to Tier 1 clients (like Walt Disney, Facebook, LinkedIn, Amazon, Trip Advisor, etc.)-Utilize research and competitor analysis, to curate go-to-market strategies and recommendations for the clients.-Troubleshoot various performance, setup, technical problems and utilize experience to develop solutions and document internal procedures, policies, and tutorials regarding ad serving, performance and targeting for Google Ads.-Worked with Clients and Account Managers closely across wide range of geographies including the UK, North America, EMEA, etc.-Worked on various new projects focusing on product and process improvements. Have provide presentations and explaining the projects to higher management including VP, Directors, Senior managers, etc.-Take active part in business review meetings, planning and creative concepts. I've been a part of a team and worked on various internal and external tool launches for Google and improving the tools.-Be informed about the latest trends and technologies used in Google Ads space and upskill the team and organization.

-Support and train Google support teams to handle high value clients and account managers with campaigns performance, serving, setup and technical problems. -Be informed about the latest product updates in the Google Ads ecosystems and upskilling the team.-Work on new projects and Beta testing features within Google Ads to improvise the product before fully launched.-Prepare and suggest digital marketing budgets to the Account Managers for performance marking campaigns across Google Ads.-Data and competitor Analysis of campaigns to see which is most successful, making changes accordingly.-Optimize the website to improve user experience and website functionality with the underlying goal of increasing conversions-A/B test different ways to improve website conversion rate and ROI.

Manage PPC and Paid Media campaigns across all social and retargeting networks.Implement A/B and multivariate testing to continuously improve ROI and performance.Use key programs such as Google Adwords and Google Analytics to analyse and report on all PPC campaigns.Optimise all PPC activity, including bid management, copywriting and competitor benchmarkingLanding page testing and optimisation.Handled SMM, SEO and web traffic measures.

Researched on 2400 US Retail website for providing Digital Marketing Services, 2767 Leads Generated, Accuracy of 90% for a Digital Marketing Firm. Provide critical analysis on keyword, ad creatives, competition and market analysis for the clients.Received Recommendation Letter from the client for the par excellence work.

Worked for In-house Digital marketing clients to setup and implement Google Ads campaigns for high value clients. A/B testing by running Experiments and Variations. Evaluate the performance of the campaigns and provide recommendations to optimize the campaign performance.

Achieved average Sales of 40%, Customer Satisfaction Survey of 80%, Cross-Sell of 30%, Compliance of 100%. Expertise in customer service in the Banking Sector.

Achieved average Revenue Generation of $2000 per day, Ancillary Product Sales of 30%, Customer Satisfaction Survey of 70%, Cross-Sell of 20%, Compliance of 100%. Expertise in customer service in the Airline Reservation Department.