- Planned, created and successfully executed marketing campaigns to acquire new clients and to meet retention targets.- Optimized blog entries management following latest SEO standards, achieved fist page ranking on google.cz for selected keywords.- Maintained and developed good relations with affiliates which contributed to high retention level and effectively managed promotional assets.- Managed working time allocation project to meet requirements of new organization structure and… Show more - Planned, created and successfully executed marketing campaigns to acquire new clients and to meet retention targets.- Optimized blog entries management following latest SEO standards, achieved fist page ranking on google.cz for selected keywords.- Maintained and developed good relations with affiliates which contributed to high retention level and effectively managed promotional assets.- Managed working time allocation project to meet requirements of new organization structure and Customer engagement team which lead to efficient work assignment and reduction of employment costs.- Headed testing, data collection and analyses in the Processes improvement project which in selected regions resulted in increased customer engagement and yearly revenue growth. Show less

- Managed international teams of up to 6 members, responsible for recruitment, objectives setting, coaching and appraising.- Developed and implemented product inventory allocation for managed regions to meet financial targets.- Established best working practice which increased the performance of content producers.- Compiled and presented periodic reports and analyses on campaign performances for managed regions to relevant stakeholders.- Administrated content team rota - shifts… Show more - Managed international teams of up to 6 members, responsible for recruitment, objectives setting, coaching and appraising.- Developed and implemented product inventory allocation for managed regions to meet financial targets.- Established best working practice which increased the performance of content producers.- Compiled and presented periodic reports and analyses on campaign performances for managed regions to relevant stakeholders.- Administrated content team rota - shifts allocation and sickness, vacation cover to meet business requirements. Show less

- Enhanced training materials and simplified guides for the essential content training, covering all aspects of content producer position, trained, coached and supported new starters.- Optimized content by performing AB testing, relevant outcomes were implemented across other international regions.- Actively involved with Live Video production, providing a prompt and appropriate response to unforeseen technical problems.

- Managed content of Czech language site, planned and created promotional materials, aligned to marketing road map and sporting events calendar.- Internal translation form EN to CZ, review of external translations to ensure accuracy and relevancy of used terms.- Assessed quality of new products, monitored Czech site and ensured that from content aspects the site is fully functional and correct.- Established positive relations with customers and built trust in the Betfair brand in… Show more - Managed content of Czech language site, planned and created promotional materials, aligned to marketing road map and sporting events calendar.- Internal translation form EN to CZ, review of external translations to ensure accuracy and relevancy of used terms.- Assessed quality of new products, monitored Czech site and ensured that from content aspects the site is fully functional and correct.- Established positive relations with customers and built trust in the Betfair brand in new market by resolving their queries following company guidelines with special focus on Key accounts. Show less

- Accountable for development and implementation of online and offline marketing campaigns - managing relations with existing customer and approaching potential clients and business partners in Western Europe (German speaking countries) Czech Republic and Slovakia- Representing company on domestic and international exhibitions