Develop, execute and measure clearly defined social media strategy in a manner that supports marketing & customer support initiatives while increasing brand equity and online awareness. Oversee social media governance across the organization; develop and enforce policies, introduce and refine processes, evaluate tools and software. Collaborate with managers and directors across all departments to help incorporate social media into their broader plans. Work closely with the content producers to help guide content creation and versioning, develop influencer strategies, and formulate test plans to optimize performance. Develop and deploy digital marketing strategies that relate to overall marketing goals, utilizing paid search and targeted approaches, continually testing new strategies and optimizing based on performance. Manage digital marketing budget, including placement and spend against paid search, ad networks for display and retargeting ads, social media ads, boosted posts, and new digital advertising technologies as they arise. Collaborate on campaign ideation, making sure that digital ad strategies are complementing overall marketing plans.

Conceptualize, design, communicate, and execute the integrated marketing communication plans for 16 annual conferences and 40+ training events; tactics include, but are not limited to: direct mail, email marketing, social media, advertising (print & online) and SEM.Develop and execute the growth and engagement strategies for all of the AMA’s social media channels (Facebook, Twitter, LinkedIn Company, LinkedIn Group, Pinterest, YouTube, Google+). Coordinate the distribution of online content and manage the company-wide social media content calendar. Monitor, analyze and report on social media performance. Research and implement new initiatives to increase brand awareness, generate leads and drive revenue.Manage email marketing and segmentation strategies and oversee special projects including the recent implementation of the IBM/Unica marketing automation system. Review emails and newsletters to ensure flowcharts are properly configured and HTML is rendering properly. Assist with the development and execution of A/B testing. Set up new newsletter and email accounts for respective departments, including unsubscribe accounts and subscription lists. Serve as point person and provide ongoing support for all Unica errors across the various departments; coordinate with external Unica support team to ensure errors are resolved. Analyze email campaigns, create monthly reports on the key metrics and make recommendations for enhancing effectiveness.Promote ongoing AMA programs and initiatives including, AMA Professional Certified Marketer (PCM), E-Learning, Corporate Training and global eventsSupport various departments throughout the AMA with special ad hoc projects, including newsletter development, survey design and deployment, website updates via SharePoint CMS.

Brought on to help increase attendance, establish an “identity” for the Festival and increase brand awareness on both the local and national level.Increased attendance ~30% from 2007 to 2010 Created and executed powerful integrated marketing campaigns for the 2008, 2009 and 2010 festivalsManaged Facebook and Twitter accounts, which included maintaining the editorial calendar, securing retweets from strategic partners, monitoring engagement and growing awareness through greater reach in our social communitiesEngaged local advertising agency to assist with the development of a style guide, whereby helping to establish an identity and ensure brand consistency

Collaborated with the CEO/President to provide targeted management for various trade associations and nonprofit organizations on both the local and national level; services included customized solutions for their leadership, membership & marketing success.Created and implemented marketing strategies that were individually tailored to the firm’s seven clients in an effort to grow membership, create awareness and establish brand identity; strategy elements included, but were not limited to, social media, print, e-mail, membership marketing, event marketing, public relations Successfully managed the day-to-day activities of all clients and oversaw client calendars to ensure timely completion of all projectsIdentified and explored industry affiliation opportunities, researched new funding sources, and produced high quality, often complex, grant proposals and applications for our non-profit clients

Recruited participants for two large NIMH-funded schizophrenia research programs and maintained liaison with a variety of mental health care providers, mental health care facilities, and local mental health care organizationsCreated and implemented various marketing campaigns that served to increase awareness of the program within the San Diego community and solicit participationConducted diagnostic interviews with potential participants to determine eligibility; executed testing procedures on qualified participants