Kanika Mittal Email and Phone Number
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As a visionary executive with over 19 years of experience and a proven track record of accomplishments across Digital, Tech, eCom, Retail, and Consumer Goods, Kanika brings a focus on growth, confidence in decision-making, and expertise in leading organizations through periods of change and development. She is articulate and driven, with top strengths in innovation, effective stakeholder management, crisis management and empathetic leadership.She served as the Country Head of Twitter and drove results across revenue growth, building a high performance, high trust culture and enabling cross-functional collaboration across Legal, Public Policy, Marketing, PR, Content, etc to achieve desired outcomes. A notable accomplishment was her work on India 5X by 2025, a massive x-regional and x-functional plan to set India on the path of exponential revenue and audience growth. Prior to Twitter, she served as Country Marketing Director, Reebok, adidas Group. Under her leadership Reebok successfully repositioned into a premium fitness brand from a mass sportswear brand, implemented an industry-leading Omni-Channel, Digital First Approach and initiated a disruptive women's first movement in the sportswear industry that went to be recognised by the Govt. of India.Kanika is an evangelist of brands that are built on purpose and passion. She is also the Founder of D.E.A.R Indiya (drop everything and read, India) - a community initiative with the goal of inspiring kids to read. She curated The Enchanted Festival of Stories and is also the author of " The adventures of Sugi & the Banshee " a much loved modern fantasy fiction for young kids. She has a strong record of external recognition like 'Top Digital Revenue Leader'23, 'Digital 40under40' by Exchange4Media, Asia's Top 50 Brand Leaders in the CMO Asia Awards, Singapore, Social Samosa Superwoman 2021, Top Women in Tech by Meltwater etc to name a few. She has participated in top industry forums like SHEORES, IAMAI, Exchange4Media, DMAI among others and been invited by companies like Deloitte, Digital Vidya, Future School of Leadership, #AmazingWorkplaces, Regalix TV: Australia, and Creative Culture Podcast: UK to share her expertise. Her point of view & experiences have also been featured in Forbes, Economic Times, Hindu Business Line, Business Standard, CNBC Storyboard, and other leading media houses.Kanika was also the Board Member of the Marketing Society in India and MICA's Center for Research Excellence. She was a mentor for the Vedica Scholars Program for women - a role she did with much pride and joy.
Taboola
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Country HeadTaboola Jun 2023 - PresentNew York, Ny, UsAs Country Head, I am responsible for enhancing the Brand and Reputation, Growing the Business and Building the Culture for Taboola in India. I will be driving contextual marketing excellence powered through Generative AI and Creative Solutions at Taboola and Leading Publisher Partnerships to ensure Reach with Impact. Operating on both demand and supply side and continuing to make meaningful impact across digital innovation in India. Taboola is a market leader with partnerships across Network 18, India Today, NDTV, Zee, Jagran, Outlook and many others providing unparalleled reach in English, Hindi and Vernacular with Data Centricity as a cornerstone for success and the Taboola Newsroom for leading insights on what 's trending.
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Country HeadTwitter Aug 2018 - Apr 2023San Francisco, Ca, UsResponsible for driving revenue and monetization across multiple industry verticals in Twitter India and leading cross functional collaboration with Public Policy, Marketing, PR, Content, Strategy, Product, Finance, HR & Legal to lead to effective and desired outcomes.During her tenure at Twitter, Kanika enabled results across the following 4Ps :-Purpose:- helped to establish Purpose and Culture Relevance positioning for Twitter based on the influential and leaned in nature of the audience on the platform.People:- Fostered a High Performance, High Trust Culture. Worked on a verticalized structuring, building and scaling teams, co-creating developmental plans and vision workshops to set the team up for success and growth. Profit:- Diversified and Grew the business with focus on scale and sustainability. CPG and Tech B2B category showed double digit% growth with some key brands growing 4X YoY | Tech portfolio was diversified and industry leading work created |Presence:- Put Twitter on the map with both internal and external stakeholders :: Through Education, Focus on Creative Ideas, Industry Events and CMO engagements, positioned Twitter as a platform of choice. As an ex CMO, was able to connect with CMOs across brands and categories and land a clear role for Twitter with them as the Launch Vehicle of the country and the only platform to connect with passion points, moments and what is topical. -
Strategic Consultancy And ProjectsDockabl, Deloitte, Meltwater, Wadhwani Foundation Jul 2017 - Jan 2022-- Strategic Investor and Advisor with Dockabl - A one of its kind employee experience platform, driving business performance & organization culture. Derived immense learning on how to build principals and implement an employee experience that sits at the intersection of culture, social capital and performance. -- GTM Consultant with The North East Project - A unique lifestyle brand built with a contemporary outlook and a "Fashion for a cause" philosophy. -- Mentor with The Wadhwani Foundation - Mentored 3 start-ups in the FMCG space as part of the Wadhwani Accelerator Program in the FMCG, Health and Fitness domain to help them break through with their Identity and Positioning in an agile, cost effective and creative manner. -- Partnered with Meltwater / Digital Vidya etc for educational webinars and creating custom digital learning experiences for their communities. -- Guest Speaker at a custom workshop for Fonterra, Srilanka - a global dairy nutrition company conducted by Deloitte Digital.
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Country Marketing DirectorReebok India (Adidas Group) Dec 2012 - Mar 2018Responsible for repositioning Reebok into a premium fitness brand from a mass sportswear brand with also while implementing an industry leading Omni Channel, Digital First Approach. Key accomplishments :: -- Brand Salience –1) Consistently Topped the sports and footwear category in Brand Equity's most Exciting Brands despite lowest MWB spend in the category 2) Achieved the Highest Quality of Consideration Score(QCS) 3 years in a row, ahead of markets like US, Europe -- Commercial Strength - 1) Partnered with Retail team to reshape footprint and consumer experience at Point of Sale leading to increase in productivity for key stores 2) Partnered with eCommerce to increase share of business from online sales. 3) Worked with the MBO channel to build the brand in the SIS space leading to a 2000+ strong footprint. -- Reebok's Digital transformation - Reinvented consumer experience by moving to a highly innovative always-on digital approach. #BestFitnessFriend, #VirtualFitnessAvatar, #World1stOnlineFlashMob #ZokuMusicVideo created record benchmarks. -- Balance between Local & Global : Negotiated and Landed several local campaigns while balancing the global heritage of the brand to stay aspirational yet culturally relevant Examples: MSD4India with MS Dhoni, Fit to Fight with Kangana Ranaut delivered a billion+ impressions in a single year. -- Initiating a Disruptive Women's First Approach in Sportswear Industry: Instituted the #FitToFight Program to celebrate unsung women heroes and give a new dimension to fitness. This initiative was acknowledged by the Google India, Nobel Peace Prize Winner Mr Kailash Satyarthi and Ministry of Women's and Child Development. #FitToFight featuring Paralympian Deepa Malik, Domestic Violence Survivor Geeta Tandon went viral. -- Building association with Pop Culture: Experienced in managing Properties, Movie & Merchandise Tie-Ups, High profile Partnerships in Sports, M&E, Influencer and Content domains.
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Senior Brand ManagerReebok India Apr 2011 - Nov 2012Deep product and GTM focus leading to establishment of key franchisees for better sell-out. Key Milestones include:--- Drove high full price sell out for flagship products through innovation led 360 degree Marketing -- Commercialized Running while leveraging Combat / CrossFit categories as differentiators and authenticators through effective internal and external programs -- Ensured production extensions like Personal Care, Denims, Luggage, Watches, Sunglasses stayed rooted in sports DNA -- Managed properties like Reebok MTV Ultimate Fitness Fan, Zoom Fit-in-Fifteen to build sustained visibility and engagement for key products and fitness positioning -- Managed Movie Tie Ups and Merchandize Tie-Ups like Manish Arora Fish Fry / Indian Idol / Goal etc-- Drove association with pop culture by intelligent integrations on tough to get programs / movies like Charlie’s Angels / FRIENDS.
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Brand ManagerReebok India Apr 2009 - Mar 2011
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Asst Marketing ManagerReebok India Mar 2007 - Mar 2009
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Asst Manager - Marketing CommunicationsTata Teleservices Ltd Jun 2005 - Feb 2007Navi Mumbai, Maharashtra , In-- Was awarded the “Star Employee” Award for successfully launching the Tata Indicom Rural Phone. -- Began my career in Tata Indicom with a Sales Stint in Chandigarh and later moved to Mumbai to handle a Marketing Communications role in a national capacity. -- Additionally managed marketing operations for West India -Rajasthan, Madhya Pradesh and Gujarat), thus gaining an keen insight into hard core operations management.
Kanika Mittal Skills
Kanika Mittal Education Details
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Mudra Institute Of Communications Ahemdabad - MicaMba -
Shri Ram College Of Commerce (Srcc)Commerce
Frequently Asked Questions about Kanika Mittal
What company does Kanika Mittal work for?
Kanika Mittal works for Taboola
What is Kanika Mittal's role at the current company?
Kanika Mittal's current role is Country MD, Taboola, Former Twitter IN Head, Ex CMO, Reebok | Impact Top 50 Women, Top 50 Brand Leaders, Asia | Best Selling Author | INSEAD | Clio, Effie Winner.
What is Kanika Mittal's email address?
Kanika Mittal's email address is ka****@****ail.com
What is Kanika Mittal's direct phone number?
Kanika Mittal's direct phone number is +9112441*****
What schools did Kanika Mittal attend?
Kanika Mittal attended Mudra Institute Of Communications Ahemdabad - Mica, Shri Ram College Of Commerce (Srcc).
What skills is Kanika Mittal known for?
Kanika Mittal has skills like Marketing Communications, Marketing, Integrated Marketing, Brand Management, Digital Marketing, Market Research, Team Management, Marketing Strategy, Competitive Analysis, Advertising, Corporate Communications, Retail.
Who are Kanika Mittal's colleagues?
Kanika Mittal's colleagues are Nimrod Shaham, Dor Bahat, Neha Sharma, Marta Klyputa, Abderrahim Azouzi, Hanan Stein, Ariel Mendelovich.
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