Kapil Kohli

Kapil Kohli Email and Phone Number

Revenue Architect | 27+ Years Boosting Market Expansion in Asia & Middle East | Transforming Brands via CXO Partnerships, High-Impact Products & Digital Innovation for Growth
Kapil Kohli's Location
Delhi, India, India
About Kapil Kohli

🔹 Strategist. Innovator. Market Transformer. 🔹For 27 years, I’ve journeyed across markets as diverse as Sri Lanka, India, Indonesia, and the Middle East, fueled by one core mission: transforming business landscapes and tapping into new market potential through strategic innovation. My experience has taught me that growth isn’t just about numbers -it’s about designing and implementing the kind of growth engines that truly drive revenue, amplify brand presence, and establish a lasting foothold in the market.I’ve had the opportunity to introduce game-changing products - like SMART refrigerators and Cold Press Juicers - that align with shifting consumer needs and leverage the latest technology. In each of these roles, I didn’t just bring a product to market; I reimagined the entire sales strategy, building new channels and strengthening existing ones to create maximum impact. My approach is always grounded in deep market insight and forward-thinking vision. I’ve learned that building relationships at the CXO level and orchestrating high-impact campaigns can position brands to stand out even in fiercely competitive spaces.When faced with a challenge, I thrive by thinking creatively, always with a focus on ROI. Whether it’s reengineering retail networks, refining forecasting models for precision, or creating customer-centric solutions, I prioritize strategies that set new industry trends rather than follow them. My journey includes recognized achievements in digital retail transformation and in building customer ecosystems that genuinely add value and engagement.To me, growth is about people as much as it is about strategy. My experience spans strategic HR, performance management, and team development, which form the foundation of my leadership style. If you’re looking for a results-oriented executive who can balance big-picture vision with disciplined execution, let’s connect.

Kapil Kohli's Current Company Details

Revenue Architect | 27+ Years Boosting Market Expansion in Asia & Middle East | Transforming Brands via CXO Partnerships, High-Impact Products & Digital Innovation for Growth
Kapil Kohli Work Experience Details
  • Orient Electric
    Senior Vice President/Chief Retail & Digital Revenue Head
    Orient Electric Jan 2023 - Oct 2024
    I’m a growth strategist who loves transforming brands and driving real impact. Over the years, I've had the chance to launch exciting initiatives that put businesses on the map and boost their performance. From starting a B2C channel and building out a regional retail wing to creating strategic partnerships, I’ve worked to ensure brands don’t just stay visible - they thrive.When it comes to e-commerce, I’ve led launches on major platforms like Amazon, Flipkart, Blinkit, and Swiggy Instamart, helping turn our online sales into a major profit driver. In just a short time, we grew our retail and digital contribution from 5% to 12% - and this is just the beginning. My goal? Reach INR 1000 crore in revenue within five years, and every strategy I put in place is designed to get us there.Building strong teams is one of my biggest priorities. I assembled a top-tier leadership team focused on innovation, operational excellence, and sustainability, and we’ve fostered a culture where talent thrives. Together, we turned the business profitable in year one, streamlined finance and operations with solid SOPs, and built eight new dashboards to keep our KPIs on track.A couple of highlights: we launched “Project JOSH,” generating Rs 91 Cr in just 100 days, and boosted our social media following by 100,000 fans in a single month. We’ve also enhanced our retail structure and optimized A+ content for over 300 SKUs to improve visibility and engagement.For me, it’s all about setting new benchmarks, creating sustainable growth, and constantly pushing the brand forward.
  • Usha International
    President
    Usha International Dec 2015 - Dec 2022
    Gurugram, Haryana, India
    I expanded Usha’s distribution network in the South Market, boosting the availability of cooking appliances and driving notable revenue gains. Alongside, I launched a B2C large-format retail channel, partnering with regional retail giants to bring Usha closer to consumers and increase brand visibility.To capitalize on digital growth, I revitalized Usha’s presence on Amazon, Flipkart, and Pepperfry. This strategic move significantly boosted online sales and solidified Usha’s footprint in the e-commerce space. On the retail side, I achieved a 37% profit increase by transforming the company shop business, raising conversion rates to over 83% through strategic initiatives and an improved customer experience.One of my most rewarding projects was the “Usha Joy Store” - a pioneering initiative that generated an additional INR 3000M in revenue over three years, showcasing my focus on innovation and execution. Driven by a global vision, I also secured key partnerships in Sri Lanka and established entry plans for the Middle East and Indonesia, laying a strong foundation for Usha’s international growth.
  • Samsung Electronics
    Head Modern Retail-Home Appliances Division
    Samsung Electronics May 2012 - Dec 2015
    Gurugram, Haryana, India
    Over here, I embraced every challenge as a chance to drive transformative growth and set new benchmarks. One standout achievement was delivering 72,000 refrigerator sales in a single month - a global record that earned commendation from our Managing Director. I consistently surpassed revenue targets, generating Rs. 2865 crores against a goal of Rs. 2700 crores, regularly achieving over 105% of management plans.
  • Samsung
    National Sales Manager – Digital Imaging (Camera Division)
    Samsung Jan 2012 - Apr 2012
    Gurgaon, India
    Significant Contributions  Played a major role in handling the launch of Smart Camera. Involved in the annual budget formulation and marketing strategies development. Efficiently implemented & analysed the marketing plans for different markets. Distinctively framed the channel strategy and handled development of new markets. Served as the P&L owner and handled the business turnaround while returning to value creation. Efficiently developed the Digital Camera Business in Samsung. Successfully completed the assignment in 4 months by April’12 and handled the business upto 40 million US$ monthly and grew it to 1.5 mill us$ monthly. Effectively achieved 105% Consistently Management Plan( M-Plan). Involved in GTM structure development and Tier 1 & Tier 2 Level phase by expansion. Dexterously closed all old issues and move forward in creating a good retail experience in retail business.
  • Samsung Electronics
    Product Group Head -North
    Samsung Electronics Jan 2011 - Dec 2011
    North India -Delhi
     Handled the complete business operations for promoting sales and marketing of the Consumer Electronics. Managed the profitability and growth entailing monitoring and tracking sales / market share performance and formulation of plans for growth in the product segment with equal concentration on all product segments such as Panel, CRT, HTIB, DI, REF, WM, MWO & AC. Involved in product planning and model mix availability at regions and branches. Tracked the Supply Plan vs Distribution Plan and involved in Pricing > (ASP, MOP & Scheme Management: for ASP & MOP Tracking). Controlled the of sales distribution plan through Dealer Network Expansion / Correction Plan & Effective Channel Management Strategies. Focused on high end models through increasing the premium contribution in the model Mix.Significant Contributions  Pivotal in managing nearly Rs. 1865 crores of turnover. Efficiently improved the profitability with a focus on Premium Products. Honoured with an appreciation letter from MD in achieving 72k ref in one month, highest ever done by any region across the globe in a subsidiary. Successfully maintained the Panel MS No. 1 and MS in Fully Automatic Top Load No. 1 in Value in North India. Capably elevated throughput & distribution penetration (ND) from No. 3 to No. 2 position in MWO segment. Given a Premium Refrigerator as a Gift to the family worth Rs. 1.5 lacs from the organization. Capably generated revenue upro Rs. 1532 crores against a target of Rs. 1450 crores. Pivotal in making distribution at Tier 2 level and create the New Business avenue of approx Rs. 368 crores.
  • Samsung
    Regional Sales Manager -North India
    Samsung Jan 2009 - Dec 2010
    Delhi-North India
     Achieved the strategic and business targets & made sales forecasting for the region & branches, reviewed business plan targets & ensured that the target v/s performance was achieved. Undertook product planning & model mix availability at branches as per budget allocated for the region, maintained the ASP limits through tracking & control for the region & branches and scheme variations. Conducted network loss tracking analysis & took corrective action plan for network expansion in region with equal focus on brands & products.  Tracked & controlled AR aging & proposed corrective action plan.  Monitored and controlled sales distribution plan through dealer network expansion / correction plan & effective Channel Management strategies.  Organized regional promotional activities including dealer meets, brand positioning & other BTL activities. Executed BTL activities, product display support, POP distribution & display, ISD placement & education to meet market requirements. Conducted performance tracking of all BHs, Area Manger and Sales team in the region and initiating necessary measures for target achievement & improvement.
  • Sony
    Branch Head
    Sony Feb 2008 - Sep 2008
    Punjab
     Managed the branch operations of Sony India in Punjab & handled the revenue & profit delivery of brand shops. Handled all departments such as sales and marketing, administration, service and H.R.  Elevated the market share in the high growth product category such as LCD & Cyber Shots, Play Station, etc. Established the Dealer Network of Distribution in the Punjab & developed the team to improve their managerial and functional competencies. Oversaw the advertisement budget region wise potential & making sales forecasting. Ensured 100% compliance of balance confirmation from all trade partners and distributors. Rendered feedback to the management on product quality, competition pricing and effectiveness of trade and consumer schemes. Key strategies developed: - Distribution Base made for LCD, Play Station, MP3 Players and DSC category which were earlier not penetrated in the Distribution.- Recognition of FOS within the region on their contributions actually help in extracting good business from MBO and making the FOS also motivated. CS increased as per the ORG.- Celebrating “CATEGORY WEEK” by displaying the category of the week with theme at Front window of all the Brand shop in the region help in getting the focus on every category.- Making the SONY CENTRE profits increased by 30% by getting focus on accessories which were neglected .This helped the channel partner which was planning to close down the business because of Rental pressure.
  • Reliance Infocomm Limited
    Senior Manager
    Reliance Infocomm Limited Oct 2002 - Jan 2008
    New Delhi, Delhi, India
     Oversaw the revenue & profit delivery of Postpaid & Prepaid Business in 4 Business such as Retailing, Distribution, DSA Business & Direct Sales Business. Reviewed the Channel Manager, DSA Manger, Zonal Manager & DST Manager & Team Leaders on a daily basis. Efficiently drove market share through churning of High ARPU competition customer by way of focused approach Increased the markets reach of open market H/s. Successfully reviewed the performance by business & implement corrective actions to achieve AOP. Capably elevated client acquisitions & ensured collection efficiencies as per plan of the Zone on 1st and 2nd bill. Holds the distinction of handling churn control & maintaining it below 10%.every year& generating average revenue of 60 Crores. Formulated Business Plans in line with AOP for all Business in conjunction with Circle function Leads. Worked closely with the CIOU leads to enable better business focus, understood ground level problems and working closely with the team to provide operational guidelines.
  • Johnson Controls–Hitachi Air Conditioning
    Retail Area Manager
    Johnson Controls–Hitachi Air Conditioning Jun 2000 - Sep 2002
    New Delhi, Delhi, India

Kapil Kohli Education Details

Frequently Asked Questions about Kapil Kohli

What is Kapil Kohli's role at the current company?

Kapil Kohli's current role is Revenue Architect | 27+ Years Boosting Market Expansion in Asia & Middle East | Transforming Brands via CXO Partnerships, High-Impact Products & Digital Innovation for Growth.

What schools did Kapil Kohli attend?

Kapil Kohli attended Ucla Anderson School Of Management, Delhi University, Iimt Management College.

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