As the Performance Marketing Manager at Orane International, I lead digital marketing initiatives to boost brand awareness, student enrollment, and franchise expansion. Key responsibilities include:Strategy and Execution: Crafting and implementing marketing strategies to promote our beauty and wellness courses.Digital Advertising: Managing and optimizing campaigns on Google Ads, Facebook, Instagram, LinkedIn, etc.Lead Generation: Developing strategies to attract prospective students and franchise partners. Managing email marketing and nurturing leads through enrollment and franchise acquisition funnels.Franchise Expansion: Targeting marketing efforts to generate leads for franchise opportunities and collaborating with the franchise development team.Data Analysis: Tracking, measuring, and reporting on KPIs to provide actionable insights and improve campaign performance.Budget Management: Ensuring cost-effective allocation of marketing resources.Team Collaboration: Leading a team of specialists and working with cross-functional teams to execute integrated campaigns.Market Research: Conducting research and competitive analysis to inform strategies and identify opportunities.Innovation and Experimentation: Exploring new channels, tools, and techniques to drive marketing innovation.

As the Assistant Manager of Digital Marketing & E-Commerce at Odin Heathcare, I lead strategic initiatives to drive online visibility, brand awareness, and revenue growth in the healthcare devices industry. My responsibilities include:Developing and executing comprehensive digital marketing strategies aligned with business objectives.Managing e-commerce platforms to optimize user experience and drive conversion rates.Overseeing website maintenance and SEO optimization to enhance online presence.Creating engaging content for digital campaigns, social media, and e-commerce channels.Planning and executing email marketing campaigns to nurture leads and promote products.Managing digital advertising campaigns across various platforms to maximize ROI.Conducting market research to understand industry trends and customer needs.Collaborating with cross-functional teams to ensure alignment of marketing efforts.Ensuring compliance with regulatory guidelines governing digital marketing in healthcare.Budget management for digital marketing campaigns and e-commerce operations.Monitoring performance metrics and generating regular reports to track effectiveness.Continuous learning and professional development to stay updated on industry trends.

Developing and implementing digital marketing strategies: This may include creating and managing campaigns across various channels such as email, social media, paid advertising.Managing a team of digital marketing professionals: This may involve assigning tasks, setting goals and objectives, and providing guidance and support to team members.Monitoring and analyzing performance data: Using tools such as Google Analytics and social media analytics, will track the effectiveness of marketing campaigns and make data-driven decisions to optimize performance.Collaborating with cross-functional teams: to ensure that marketing efforts are aligned with business goals and objectives.Staying up-to-date on industry trends: As a team lead, will need to keep abreast of the latest trends and best practices in digital marketing to ensure that the team is using the most effective techniques and technologies.Managing budgets and resources: I will be responsible for allocating resources and managing budgets in a way that maximizes the impact of marketing efforts.

Managing PPC campaigns, monitoring reports, and ROI.Done SEO for the website.Measuring the performance of campaigns through web analytics tools (Google Analytics, WebTrends,etc.).Driving the sales performance of the e-commerce platformManaging and executing promotional campaignsProviding insights on customer shopping trends to support assortment selection and identify assortment gapsEnsuring good customer service by addressing and ensuring the timely resolution of customer issues or commentsWorking closely with demand planning and warehousing teams in order to ensure smooth order fulfillment.E-commerce Operations: Manage online store operations and product listings.Customer Engagement: Enhance customer experience and engagement online.Reporting: Provide regular reports on key performance metrics.Compliance: Ensure adherence to e-commerce regulations and policies.Tech Integration: Implement and maintain e-commerce tools and technologies.Sales Growth: Work to increase online sales and revenue.Paid Advertising (Amazon and Flipkart): Create and manage paid advertising campaigns on Amazon and Flipkart.E-commerce Cataloging: Create and maintain product listings with detailed descriptions and images.

Operating the internal software ERP, creating the sales orders, Purchase Orders, Sales Invoices, GRN. Handling the PAN India Franchise Order processing. Manage the Warehouse.Handling the PAN India franchise networks quarry and problems.Coordination with manufacturing units regarding the status of the order.

Guest Check-In/Out: Efficiently manage guest arrivals and departures.Reservations: Handle bookings and room allocation.Guest Services: Attend to guest inquiries and requests.Billing and Payments: Process payments and resolve billing issues.Record-Keeping: Maintain accurate guest records and generate reports.Front Desk: Manage the front desk area and coordinate with other departments.Communication: Handle calls, emails, and messages professionally.Problem Solving: Resolve guest complaints and issues.Guest Feedback: Encourage and collect guest feedback.