Anu Kapoor Email & Phone Number

Toronto, Canada Area

Leading marketing efforts with strategic planning across the GE Healthcare equipment portfolio. Delivering customer outcomes through digital and channel marketing. Driving lead generation and customer experience programs.

Mississauga, On

Proficient in digital marketing - Built, tested and executed retention and acquisition campaigns based off Field Marketing and Ad/Promo programs. Included the creation of written content, data analysis, testing, performance reporting.Relaunched the GEHC website - Diligently developed, created and managed web content and analytics.Managed Customer Data- Maintained the integrity and effectiveness of database. Performed Asset Management- Marketing asset management including localisation of global content, collateral within the internal GE systems.Created Collateral- Assisted with the development and coordination of collateral/sales tools including design, production and distribution.

Toronto, Canada Area

•Develop marketing programs, promotions and campaigns for Vendor Dealers and Customers to generate revenue •Lead and manage outsourced customer loyalty project to deliver increased business opportunities and differentiate GE Capital from its competitors•Evaluate and refine current strategies and action plans for recently launched initiatives by leveraging commercial growth platforms to identify opportunities for growth•Update and manage Vendor Web portal for pricing and new marketing promotions to encourage ongoing communication with dealers

Toronto, Canada Area

Assist Market Insights Manager in research, analysis, and power point presentations to support the completion of various projectsAssist the Events and Sponsorships Manager in the event planning process including: venue sourcing, food & beverage selection, project plan, event marketing and creative design, onsite execution, tracking event results and day-to-day event administrationManage digital communications to customers and create marketing collateralManage marketing spending through online Buy-to-Pay system including setting up suppliers, producing purchase orders and reconciling invoices

Brampton, Canada

As an Assistant Store Manager, I work collaboratively with the Front Store Manager with a focus on: •Demonstrating outstanding sales ability, leadership capabilities, and contributing to the overall store concept by bringing plenty of energy, enthusiasm, passion and strong communication skills. •Ensuring exceptional customer service/patient care for the store. •Assisting with the human resource activities which include recruitment, training, developing and motivating staff, performance evaluations, disciplinary procedures, and handling union issues where applicable. •Championing and modeling the development of subject matter expertise at store level, health and wellness product knowledge, merchandising, loss prevention, Health and Safety and exceptional Pharmacy/Patient Care. •Assisting the Front Store Manager in ensuring that the store achieves and maintains budgeted sales, gross profit, EBITDA, inventory targets, labour costs, shrink, and controllable store expenses. •Adhering to all marketing programs and initiatives, which may include, retail price management, front store department merchandising, planograms, core programs and merchandising techniques, flyer implementation and local advertising initiatives.

Mississauga, Ontario

• Co-ordinated people, product and equipment to ensure a safe, consistent, profitable and smooth running shift• Specialized in a thorough understanding and awareness of the operation• Completed brower orders and month-end inventory counts• Trained new staff and maintained ongoing coaching for all employees• Performed hourly updates on sales and labour and made effective decisions to maintain costs

Port Credit, Ontario

• Directed employees in the creation of a positive customer experience including a proactive interaction and immediate resolution of customer issues as needed• Responsible for meeting sales goals set for the store• Assigned individual shift goals to employees and followed up with them to ensure delivery of goals• Coached and developed CSR's as per standard and as needed.• Ensured that proper inventory, cash controls, and loss prevention procedures were in place and followed by all team members• Processed administrative tasks as needed including reviewing and taking action on daily reports• Ensured store appearance and merchandising was in compliance with ongoing marketing programs, product was displayed timely and appropriately, and the store was clean and maintained per company standards

Honors Bachelor Of Science, Science, Business

Activities and Societies: DECA, Hindu Student Council

Project Management Post Graduate Program, Project Management

Courses: •Human Resources and Communications •Software for Administering Projects •Project Scope and Quality Management •Finance and Cost.

Education record