I am a recent Texas Tech University graduate with a BA in Advertising and a minor in Public Relations. My love for social media management is evident in my past and current occupations. I'm currently the Digital Marketing Coordinator for Champion Xpress Carwash, I co-manage a Lubbock travel and entertainment TikTok account with over 32,000 followers, and I'm a Social Media Manager for several local businesses in Lubbock. Each position has given me knowledge and experience on how to effectively grow a brand and spread awareness through social media platforms. I have first-hand experience in observing the direct impact social media has on local communities. I generate weekly content for many organizations and my goal is to accurately capture their values and uphold their reputation through a positive online presence. I am very knowledgeable on the process of monitoring analytics, tracking engagement, and creating reports on key metrics. My skills include:- Proficient in Adobe Illustrator, Photoshop, and Canva- Experience with Hootsuite and other content planning platforms - Experience with Google My Business and Review Trackers software- Strong copywriting and copy editing skills