Kara O'Rourke Email & Phone Number

New York, NY, US

New York, New York, United States

• Design and analyze market research surveys to help clients test creative concepts and uncover audience trends
• Analyze and present in client meetings on paid media campaign performance
• Perform comprehensive data audits on historical sales and media to inform sales projections and media plans

New York, New York, United States

New York, New York, United States

• Prepared reports summarizing data pulled from paid media dashboards for major Broadway productions
• Developed sales forecast for shows post-Tony Awards by analyzing and cleaning historical data in DOMO
• Enhanced marketing pitch by conducting audience research for more targeted campaign strategy
• Developed market research and post-show surveys for upcoming and existing shows, then visualized results

New Haven, Connecticut, United States

• As a producer for four plays at Yale College, I handled production logistics for everything from grant writing, budgets, rentals, safety inspections, ticketing, and team meetings. I also handled crises such as.
• I was Yale College's primary stage makeup artist and designer, working on 23 productions and mentoring and stepping in to help with multiple others. In this role I co-ordinated with producers, directors, and costume.
• I wrote and produced two of my own plays: Selkie Play (2022) and Companionship (2023)
• Sound designer for four productions, at and outside of Yale
• Inducted as full member of Yale Dramatic Association 2019

• Conducted market research to advise Patreon re-tier strategy for client, which contributed to 18% increase in Patreon monthly earnings and 43% increase in avg. donation per patron after 3 months
• Advised on website re-design, social media strategies to target specific new audiences, and best-fit creators/shows/newsletters to seek collabs and features with
• Consulted for creators of The Sheridan Tapes, Hello from the Hallowoods

Boston, Massachusetts, United States

• Marketing director & paid/social media manager for independent theater company for two productions
• Wrote copy for, bought, and optimized Meta ads including pixel placement and tracking
• Grew Instagram follower count +215% (from 63 to 200) in 6 months, over the course of 2 productions
• Used Photoshop to resize and remix poster elements for ad and events calendar placements, as well as social media grid cohesion
• Communicated with producer, director, cast and crew to gather and promote marketing materials

New York, New York, United States

• Identified, analyzed, and reported on ticket exchange behavior to inform new software development
• Analyzed conversion data to compare website activity and show performance to industry average
• Streamlined weekly grosses forecasting tool and tested against backdate data
• Designed A/B test and performed statistical analysis to inform adoption of "Prime" tickets strategy
• QA tested ticket sales dashboards against internal data and identified flaws

• Taught English writing and literature via weekly video lessons to students in China

New Haven, CT

• Served on Yale Chapter board of a national student-led voter advocacy organization
• Wrote grant applications, managed budget, banking, tax forms, and fundraising
• Registered fellow students to vote
• Developed civic education materials for high school students

Ridgefield, Connecticut, United States

• Researched and wrote artist profiles, press releases, and website copy for dozens of shows
• Created marketing social media calendars and digital ads
• Analyzed ticket sales data to find trends and help prioritize spending
• Proofread/copyedited marketing materials
• Researched social media marketing strategies

Darien, Connecticut, United States

• Researched, analyzed, and applied to prospective donors/sponsors for Texas fellowship program
• Designed "donate" page and provided feedback on website

• Researched, analyzed, and contacted prospective donors and sponsors for the annual gala
• Wrote/edited grants, email templates, and phone scripts; developed lapsed donor strategy
• Advised on end-of-year strategy; conducted EOY email outreach for top donors
• Provided feedback for website

Paris, France

• Analyzed top nightlife accounts worldwide to identify where to spend our marketing and activation budget
• Developed tagline used in major advertising campaign for Hennessy Pure White Cognac
• Assisted with delivery and project management of photography print campaign

Yale University

• Marketed, curated, and designed annual publication
• Practiced skills in Adobe InDesign

Milford, Connecticut

• Reviewed and evaluated novel queries to determine their value for representation
• Provided constructive criticism and edits for novel manuscripts
• Communicated with authors throughout the back-and-forth query process

Tutored other high school students in Algebra II

Darien High School

Directed the club in creative writing activities, organized and hosted open-mic events for the school, and advertised/curated/edited/designed/self-published my high school's literary magazine. I also visited the middle school to encourage rising 9th graders to join Current and the school newspaper.

Wrote and directed a one-act play (“Shadows and Shades”) which was selected to be featured in the Student Productions show at Darien High School.

Bachelor'S Degree

Education record