Kara Henderson Email and Phone Number

• Develop and execute the agency wide marketing plan.• Oversee all branding and maintain the brand manual for Catholic Charities of Central Texas.• Meet regularly with leadership and program directors to determine marketing needs and features.• Manage internal marketing staff and provide guidance and support to department staff regarding print/digital media and creative initiatives.• Manage external marketing support including creative agency, vendors, and other groups or… Show more • Develop and execute the agency wide marketing plan.• Oversee all branding and maintain the brand manual for Catholic Charities of Central Texas.• Meet regularly with leadership and program directors to determine marketing needs and features.• Manage internal marketing staff and provide guidance and support to department staff regarding print/digital media and creative initiatives.• Manage external marketing support including creative agency, vendors, and other groups or individuals associated with marketing activities, providing creative guidance.• Oversee the Marketing and Community Outreach committee.• Oversee creative and functional direction for websites and social media platforms.• Oversee CCCTX print and digital communications, including direct mail campaigns, Annual Report, newsletters, promotion of agency and/or programs, email communications, and more.• Oversee agency photo database and photography.• Oversee all event design including originating, planning, marketing, and measurable evaluation.• Plan and manage agency events, press conferences, and fundraising events including all event management logistics.• Serve as agency liaison with media and/or as an external spokesperson for the agency.• Manage media and public relations efforts including editorial calendars, pitch schedule, press materials, and talking points. Show less

• Serve as lead of marketing department, developing agency marketing plan and strategy aligning with mission focus and goals.• Manage cross-functional teams (internal marketing staff, advancement team, creative agency, interns, vendors), providing detailed creative direction and guidance.• Lead development and execution of marketing campaigns targeted to a variety of audiences in different markets throughout the Central Texas region.• Maximize strategy and campaign success by… Show more • Serve as lead of marketing department, developing agency marketing plan and strategy aligning with mission focus and goals.• Manage cross-functional teams (internal marketing staff, advancement team, creative agency, interns, vendors), providing detailed creative direction and guidance.• Lead development and execution of marketing campaigns targeted to a variety of audiences in different markets throughout the Central Texas region.• Maximize strategy and campaign success by leveraging content across multiple platforms (digital, print, video, media, events, grassroots outreach).• Pitch campaign strategy and present results to leadership, board of directors, and other key stakeholders.• Lead concept and design for creation of assets including videos, web content, print pieces, and social media content.• Preserve brand identity by developing key messaging for all public-facing events including media interviews and agency events.• Manage media outreach strategy and requests to promote brand awareness.• Set and monitor KPIs to assess effectiveness of marketing efforts. Show less

• Served as subject matter expert on legislative policies and conservation practices related to endangered species of interest.• Presented policy strategy, key information, and regular updates to clients.• Managed policy working groups, facilitating collaboration between stakeholders and providing policy direction or guidance.

• Created and edited documents on important content and implications of current public policies• Created documents for distribution to a wide range of audiences• Took high-quality notes and created summaries for all meetings, including meetings at state or federal agencies and corporate meetings• Prepared meeting and presentation materials• Created whitepapers and presented updates on current policy issues and changes• Orchestrated printing of large-scale document packages… Show more • Created and edited documents on important content and implications of current public policies• Created documents for distribution to a wide range of audiences• Took high-quality notes and created summaries for all meetings, including meetings at state or federal agencies and corporate meetings• Prepared meeting and presentation materials• Created whitepapers and presented updates on current policy issues and changes• Orchestrated printing of large-scale document packages to be submitted to agencies• Coordinated all company trips including travel logistics, meeting materials and presentations Show less

• Summarized and transcribed legislative hearings and meetings• Conducted political and legal research on a wide range of topics• Edited and revised documents for distribution to clients and other entities• Administrative duties as needed

• Wrote reports on agency and state hearings for use by senior members of firm• Conducted research on local elections, policies and issues• Tracked progress and various stages of legislation or the nomination process• Transcribed various legislative hearings and meetings• Edited and revised company documents to ensure quality, accuracy and effectiveness

• Researched and wrote articles for the company blog targeting marketing, advertising and PR professionals. Content highlighted multicultural marketing tactics and strategies.• Contributed content to SJG's creative blog.• Contributed to blog content management and organization.• Researched and wrote grant proposals for selected clients.• Performed various clerical and administrative duties as needed.

• Responded to editors’ pitches• Wrote stories following professional journalism industry standards and practices• Researched stories, identified sources and conducted interviews independently

• Wrote articles• Pitched story ideas• Conducted research for reviews and features according to audience interest• Edited stories according to stylistic standards of website• Adhered to deadlines and word count requirements

• Sole producer of department newsletter• Created online newsletter to increase circulation• Improved usability of newsletter by creating both print and online versions• Upgraded contact database to increase newsletter’s relevancy to its audience• Wrote monthly faculty feature pieces• Pitched stories• Took photographs• Conducted interviews• Developed more streamlined newsletter design• Accomplishments: > Improved usability of newsletter by… Show more • Sole producer of department newsletter• Created online newsletter to increase circulation• Improved usability of newsletter by creating both print and online versions• Upgraded contact database to increase newsletter’s relevancy to its audience• Wrote monthly faculty feature pieces• Pitched stories• Took photographs• Conducted interviews• Developed more streamlined newsletter design• Accomplishments: > Improved usability of newsletter by creating both print and online versions > Developed more streamlined newsletter design > Upgraded contact database to increase newsletter’s relevancy to its audience Show less