Hello! Coming at you as a proud YEG-based business professional who has spent the past 15 years covering off every facet of the marketing and advertising world. No stranger to a big ask or tight deadline, agency life has afforded me the opportunity to hone in on numerous areas including stakeholder engagement, public relations, business development, project management, event planning, media buying and above all else, remaining adaptable in today's ever-changing world. In my current role with zag, I engage with small, mid and large-sized brands to assess their marketing requirements, offering strategic guidance and expertise in how to best implement various strategies and tactics. Our firm is all about knowing what makes people tick. Of course, humans are complicated case studies. We all have our own stories, our own motivations and our own “why”. Understanding what drives human behaviour isn’t always easy, but hey, it’s what we do. Beyond the professional landscape, my heart lies in community and social services. What truly gets me excited is the world of entrepreneurship and the power of big ideas. I'm deeply passionate about connecting with fellow dreamers, debaters and defiers, exchanging insights and building meaningful relationships. I'm always open to new conversations and opportunities, so feel free to reach out and let's chat!