Karac Ruleau Email & Phone Number

New York, Ny

Lead US field marketing and experiential event production for Constellation Brands beer portfolio (Corona, Modelo, Pacifico)

New York, Ny

New York, New York

• Took a sabbatical from the music & events industries to pursue a personal passion for hair.• Attended barber school and became a licensed master barber by New York State.• Cut hair full-time at MOTT NYC, a high-end hair salon located in lower Manhattan, and managed the shop’s retail lifestyle store and community events (workshops, art gallery openings, yoga classes).

New York, Ny

• Coordinated all tour and concert engagement booking activities for top-tier artists such as Neil Young, The Strokes, Iggy Pop, Cage the Elephant, Cyndi Lauper, and Regina Spektor. Responsibilities included managing show marketing, promotions, ticket sales, and artist itineraries.• Maintained relationships on behalf of artists with local and national promoters, including Live Nation, AEG, C3 Presents, and AC Entertainment.• Managed entire contract process (creating and executing contracts) for concert engagements across North America, South America, and Australia.• Acted as main point of contact for talent management, record labels, & publicists.• Oversaw the day-to-day operations of the Booking Agent and President of the company, Marsha Vlasic.

New York, Ny

• Led strategic partner development and brand promotions with key clients like Sprite, Converse, and vitaminwater.• Oversaw event, editorial, and branding initiatives from concept to production to postmortem analysis. Key responsibilities included scouting event locations, hiring vendors, booking talent, and negotiating licensing deals.• Served as the project lead on Sprite’s Obey Your Verse campaign, producing Sprite “corner store” pop-up events in NYC featuring A-List talent, and overseeing the licensing of lyrics from songs by Nas, Notorious B.I.G., and Drake for limited-edition Sprite cans and advertising.• Created and managed client sponsorships and integrations into FADER FORT, The FADER’s annual SXSW event.• Served as primary point of contact to clients, overseeing day-to-day activities, managing project budgets, and liaising between all departments.

New York, Ny

• Created, distributed, and executed contracts for concert engagements on behalf of clients such as Iggy Pop, Muse, and The Strokes.• Worked with the talent’s management, record label, and publicists to coordinate a high volume of booking activities including marketing, promotions, and artist itineraries.• Managed ticket auditing process for Elvis Costello, Band of Horses, and Ben Folds Five, ensuring all information was accurate in audits and settlement sheets.

New York, Ny

• Serviced and promoted all Columbia Records releases to alternative and college radio stations on behalf of artists like Adele, Foster The People, and Passion Pit.• Worked directly with Sr. VP of Rock/Alternative Promotion to coordinate college/specialty radio efforts.• Tracked radio airplay and record sales using Mediabase, Soundscan, and BDS.• Liaised with independent promoters to garner radio promotion for artists.

Columbus, Ohio Area

• Managed conception, budget, staffing, and execution of promotional events including: meet and greets with artists, bar promotions, volunteer programs, live broadcasts and studio telethons, NHL and NCAA sporting events, WWCD in-studio performances, and national contests.• Developed and executed social media strategies to drive traffic to WWCD website and develop a loyal following. Managed Twitter, Facebook, and other WWCD social media accounts.• Hired and managed more than 500 interns over the course of 10-year tenure.• Oversaw station brand marketing campaigns for on-air, online, and print media.• Developed and maintained relationships with concert promoters, record companies, tour managers, and non-profit organizations.