Kara Savoy Email & Phone Number

I lead a number of performance-marketing focused functions - email and consumer acquisition, web and digital products, marketing execution, marketing analytics, events, advertising and design. I'm directly responsible for the strategic direction across all functions, processes and workflows, and leading cross-team collaboration. I work closely with the.

Toronto, Ontario, Canada

- Lead marketing strategies for all books under the Penguin Canada brand, from the most well-known blockbusters, to our compelling non-fiction, to the critically acclaimed literary fiction - Manage the social media approach for Penguin Canada, overseeing the adaption of our iconic brand into content across channels - Lead strategy for Penguin US titles.

I teach the Marketing Overview course in Humber College’s Creative Book Publishing program

Toronto, Canada Area

- Day-to-day, I am the senior lead on a number of consumer and financial clients, including 3M Canada, Virgin Mobile, FedEx Canada, TOTO USA, First National Financial LP, Pavilion Corp- My core responsibilities include planning long-term, cross-channel strategies for my clients, reaching their targets across social and digital channels, PR and influencer.

Toronto, Canada Area

- Lead social strategy development for leading companies, like TOTO USA, First National Financial, and Sears Canada- Lead the content strategy, design and web development of 3M's Home Made Proud content marketing website, which has since won 2 awards in 2015- Lead the design, planning and development of the award-winning First National Financial website.

Toronto, Canada Area

- Was daily project lead on the Cadillac Fairview business, with much of my time spent working on the Toronto Eaton Centre business- Supported the business's social media efforts, writing and managing the development of Toronto Eaton Centre's content calendars for Facebook and Twitter, growing Facebook fans from a few thousand to 50,000 in under a year.

Toronto, Canada Area

- Executed media relations, social and influencer programs for clients like TELUS Enterprise and Microsoft- Supported the TELUS Enterprise employee ambassador program, identifying social selling opportunities for TELUS executives to build credibility within their space- Supported the media relations, event, and social campaigns associated with the annual.

Ottawa, Canada Area

General Responsibilities: taking questions from the media and compiling proper responses for attribution, proactively managing external communications on my files by writing news releases and anticipating questions from the media, participating in news conferences, updating the Department of National Defence website as it pertains to my files, managing the.

Ottawa, Canada Area

General Responsibilities: editing various documents requested of me by other divisions, producing the company newsletter four times a year, taking questions from the media and compiling proper responses for attribution, writing the communication strategies and plans for the Agency.

Toronto, Canada Area

General Responsibilities: Monitoring news stations and the wire using Burli, finding sources and conducting interviews for broadcast, writing and editing stories and clips for broadcast using Burli, writing stories for the AM 640 website, conducting streeter interviews for broadcast

Journalism, Journalism, History

Activities and Societies: Tau Sigma Phi Sorority

Continued Education Course, Strategic Marketing Analytics