Kara Savoy Email & Phone Number

I lead a number of performance-marketing focused functions - email and consumer acquisition, web and digital products, marketing execution, marketing analytics, events, advertising and design. I'm directly responsible for the strategic direction across all functions, processes and workflows, and leading cross-team collaboration. I work closely with the Director, Marketing and Publicity, and the Head of Consumer Insights and Business Strategy to create impactful and data-driven marketing programs and campaigns across all of our books, and for our brand.

Toronto, Ontario, Canada

- Lead marketing strategies for all books under the Penguin Canada brand, from the most well-known blockbusters, to our compelling non-fiction, to the critically acclaimed literary fiction - Manage the social media approach for Penguin Canada, overseeing the adaption of our iconic brand into content across channels - Lead strategy for Penguin US titles with Canadian distribution, breaking-out blockbusters into our market - Support author acquisition and play a key role in signing new writers and titles to the Penguin Canada roster

I teach the Marketing Overview course in Humber College’s Creative Book Publishing program

Toronto, Canada Area

- Day-to-day, I am the senior lead on a number of consumer and financial clients, including 3M Canada, Virgin Mobile, FedEx Canada, TOTO USA, First National Financial LP, Pavilion Corp- My core responsibilities include planning long-term, cross-channel strategies for my clients, reaching their targets across social and digital channels, PR and influencer work, and advertising, and leading project teams of 10+ people to execute campaigns and programs against these strategies- I focus on digital and content strategy for specific clients, like 3M Canada and First National Financial LP, and lead fully integrated teams for clients like FedEx Canada and Virgin Mobile Canada, including media relations, influencer relations, advertising, events, social media and web development- I am directly responsible for all client budgets, and am expected to grow business year-over-year. From 2015 to 2016, I have grown High Road’s revenue significantly on three of my biggest accounts.- In addition to directly managing my large project teams, I have 4 direct reports who I manage on a day-to-day basis to ensure they are properly allocated and working towards their career goals. I’m responsible for administering annual reviews, recommending promotions and salary increases. - I also lead High Road’s own digital marketing efforts as lead on our editorial board managing blog and social content

Toronto, Canada Area

- Lead social strategy development for leading companies, like TOTO USA, First National Financial, and Sears Canada- Lead the content strategy, design and web development of 3M's Home Made Proud content marketing website, which has since won 2 awards in 2015- Lead the design, planning and development of the award-winning First National Financial website redesign, including support on UX planning and testing- Responsible for managing budgets across all my core clients, ensuring all work is completed on time and on budget- Given responsibility of managing High Road blog and social channels, supporting the overall marketing efforts of the company- Voluntarily mentored multiple junior staff through the official High Road mentorship program

Toronto, Canada Area

- Was daily project lead on the Cadillac Fairview business, with much of my time spent working on the Toronto Eaton Centre business- Supported the business's social media efforts, writing and managing the development of Toronto Eaton Centre's content calendars for Facebook and Twitter, growing Facebook fans from a few thousand to 50,000 in under a year (back when this was a real metric, of course)- Planned social campaigns for Toronto Eaton Centre supporting marketing retail initiatives, likes Toronto Is Fashion, and holiday campaigns. Lead influencer, social media and paid social media efforts to drive awareness around new story openings, and mall events- Support the centre during the tragic shooting in its food court in 2012, supporting the crisis through social media channels- Planned and lead cross-mall holiday campaigns, ensuring efficient use of resources and budgets to create content and engagement for a number of malls across Ontario

Toronto, Canada Area

- Executed media relations, social and influencer programs for clients like TELUS Enterprise and Microsoft- Supported the TELUS Enterprise employee ambassador program, identifying social selling opportunities for TELUS executives to build credibility within their space- Supported the media relations, event, and social campaigns associated with the annual TELUS-Rotman School of Business Information Technology study, creating video and infographic content, pitching media, and planning events to share industry-leading information in the IT space- Supported media relations campaigns for Microsoft Enterprise Cloud product, pitching against news cycles and stories to land trade media for the business

Ottawa, Canada Area

General Responsibilities: taking questions from the media and compiling proper responses for attribution, proactively managing external communications on my files by writing news releases and anticipating questions from the media, participating in news conferences, updating the Department of National Defence website as it pertains to my files, managing the Access to Information requests as they pertain to my team.

Ottawa, Canada Area

General Responsibilities: editing various documents requested of me by other divisions, producing the company newsletter four times a year, taking questions from the media and compiling proper responses for attribution, writing the communication strategies and plans for the Agency.

Toronto, Canada Area

General Responsibilities: Monitoring news stations and the wire using Burli, finding sources and conducting interviews for broadcast, writing and editing stories and clips for broadcast using Burli, writing stories for the AM 640 website, conducting streeter interviews for broadcast

Journalism, Journalism, History

Activities and Societies: Tau Sigma Phi Sorority

Continued Education Course, Strategic Marketing Analytics