Kara Roberts Email and Phone Number
As a dedicated and results-driven Customer Success Manager in the SF Bay Area, I bring a proven track record of success in automotive dealer operations, SaaS, marketing consulting, and relationship and account management.My career journey has taken me from in-house dealership roles at Mercedes-Benz and Sonic Automotive to corporate vendor positions at Elead CRM and now CDK Global. Throughout my career, I have earned multiple internal promotions, underscoring my loyalty, dedication, skills, and loyal commitment to excellence in every role I have embraced. Through these experiences, I have supported large dealer groups, offering marketing counseling and vendor management. In my current role, I specialize in customer success management, assisting dealers in optimizing their digital retail, CRM, DMS, and service solutions to meet their unique objectives.Motivated by a commitment to continuous learning, I am currently pursuing a Master of Business Administration (MBA) to deepen my understanding of business principles and to cultivate strategic leadership capabilities.I thrive on challenges and am eager to leverage my experience and ongoing education to drive impactful results and contribute meaningfully to organizations and communities.
Cdk Global
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Customer Success ManagerCdk Global Jul 2023 - PresentAs a Customer Success Manager at CDK, I am dedicated to empowering our clients to achieve their business objectives through strategic utilization of our solutions. My responsibilities include: • Collaborating with clients to define tailored CDK solution strategies that align with their specific needs and goals. • Cultivating and nurturing strong, trust-based relationships with dealership management, serving as their dedicated advisor on CDK products and services. • Developing and executing success plans for clients, outlining actionable strategies to drive product adoption and maximize return on investment. • Proactively identifying and mitigating dealership risk factors to safeguard the success of CDK applications and facilitate new opportunities for growth. • Collaborating closely with the Sales team to uncover expansion opportunities and deliver exceptional value to our customers.In this role, I leverage my expertise to ensure our clients optimize their use of CDK solutions, driving tangible business outcomes and fostering long-term partnerships. -
Elead Account ManagerCdk Global Mar 2020 - Jul 2023As an eLead Account Manager at CDK Global, I held a pivotal role in driving client success and revenue growth across diverse markets. My responsibilities included: • Managed 140+ accounts across California, Idaho, Montana, Oregon, and Washington, optimizing performance to align with dealers' goals. • Built strong relationships with dealership owners and decision-makers, driving revenue growth through cross-selling initiatives. • Conducted virtual and in-person CRM training for dealership staff, maximizing product utilization and performance. • Proactively traveled to clients to foster relationships and ensure product optimization and client satisfaction.In this role, I combined strategic insight with hands-on client engagement to deliver exceptional value and drive impactful outcomes. -
Marketing Consultant - Sonic Automotive Fixed-OpsElead Crm Jun 2018 - Mar 2020Northern California & ColoradoAs a Marketing Consultant at Sonic Automotive Fixed-Ops, I played a key role in driving business growth and optimizing marketing strategies: • Contributed to an 11.4% gross increase in customer pay service repair orders from 2018 to 2019. • Led service marketing portfolios for 14 automotive dealerships across 7 different OEM brands in Northern California and Colorado. • Provided strategic guidance on advertising spend to maximize return on investment across various channels. • Developed and executed marketing plans to increase customer traffic into service drives. • Managed multiple vendors across SEO, SEM, social media, email, and mail marketing channels. • Established a streamlined reporting process to communicate marketing channel performance and recommendations to VPs effectively.In this role, I played a pivotal role in enhancing marketing effectiveness and driving business success across diverse markets. -
Marketing DirectorSonic Automotive Dec 2015 - Jun 2018Mercedes Benz Of Walnut CreekAs the Marketing Director at Mercedes Benz of Walnut Creek, I led initiatives that significantly boosted market share, reputation, and customer loyalty: • Elevated market share from 14% (2014) to 24% (2017) in a competitive 7 Mercedes-Benz store market. • Organized 50+ marketing events to enhance dealership reputation and drive sales. • Represented the brand as a PR rep, fostering community partnerships and influential relationships. • Managed a team of three, delivering customer-centric solutions and building strong relationships. • Introduced a customer loyalty program, enhancing retention and advocacy. • Directed annual marketing plans and budgets to align with strategic objectives. • Optimized digital marketing channels, contributing to the Mercedes-Benz Dealer Recognition Award for three consecutive years (2015-2017). -
Sales Customer Relations Manager At Mercedes Benz Of Walnut CreekSonic Automotive Oct 2014 - Dec 2015Mercedes Benz Of Walnut CreekAs the Sales Customer Relations Manager at Mercedes Benz of Walnut Creek, I spearheaded initiatives that elevated customer satisfaction and bolstered our online reputation: • Attained the highest Customer Satisfaction Index (CSI) score among all Mercedes-Benz stores in our market (7 MB stores). • Significantly enhanced online reputation across platforms, elevating Yelp ratings from 2.6 stars to 4.4 stars, Google+ from 3 stars to 4 stars, and Facebook from 3 stars to 4.2 stars. • Innovated a new CSI process to effectively manage sales customer feedback, leveraging historical data and trends to drive continuous improvement. • Delivered insightful trend reports and actionable recommendations by meticulously monitoring metrics and scores, enabling teams to proactively enhance customer satisfaction throughout the sales journey. • Revamped the sales team's incentive plan, aligning it with CSI scores and online reviews to incentivize behaviors that prioritize customer satisfaction and service excellence. -
Service Customer Relations Manager At Mercedes Benz Of Walnut CreekSonic Automotive Dec 2013 - Oct 20141301 Parksidedrive Walnut Creek Ca 94596• Implemented a successful communication process with the service advisor to increase customer satisfaction. • Monitored customer satisfaction during and after service and recommended changes in processes to increase positive customer feedback -
Marketing Intern At Mercedes Benz Of Walnut CreekSonic Automotive Sep 2013 - Dec 2013Walnut CreekAs a marketing intern for Mercedes-Benz of Walnut Creek I assisted in planning and organizing a launch event for the new Mercedes-Benz 2014 CLA model. As well as independently managed and launched a promotional event to increase sales to the service department. -
Courtesy Vehicle Fleet Manager At Mercedes Benz Of Walnut CreekSonic Automotive Jun 2011 - Dec 2013Walnut Creek, Ca• Launched a successful internal courtesy vehicle rental system to replace Enterprise for all service customers and managed a courtesy fleet of over 90 Mercedes-Benz vehicles -
Vehicle Porter At Mercedes Benz Of Walnut CreekSonic Automotive Jul 2011 - Jun 2012Mercedes Benz Of Walnut Creek• Created positive first impressions through the check in process, taught advanced vehicle technology, and achieved overall customer satisfaction -
Marketing Director & Doctor’S AssistantBillauer Family Chiropractic Aug 2010 - May 2011Marina Del Ray• Coordinated marketing events to obtain new patients and assisted in preparing client records for billing
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Receptionist At Concord HondaSonic Automotive Jun 2008 - Aug 2010Concord Honda• Provided exceptional customer service and direction through phone and face-to-face interactions
Kara Roberts Education Details
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Master Of Business Administration - Mba -
Marketing -
Mercedes-Benz Education CenterMercedes-Benz -
Photography
Frequently Asked Questions about Kara Roberts
What company does Kara Roberts work for?
Kara Roberts works for Cdk Global
What is Kara Roberts's role at the current company?
Kara Roberts's current role is Customer Success Manager at CDK Global | Aspiring Business Leader | MBA Student Specializing in Marketing.
What schools did Kara Roberts attend?
Kara Roberts attended The University Of Arizona Global Campus, San Francisco State University, Mercedes-Benz Education Center, Clayton Valley Charter High School.
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