Kara Kanis Email & Phone Number

Saint Paul, Mn, Us

Eagan, Minnesota, Us

Eagan, Minnesota, Us

Eagan, Minnesota, Us

Austin, Texas, Us

Designed and developed the corporate marketing framework and supporting processes. Held ultimate responsibility for the organization’s marketing and client training activities; oversaw the development and delivery of a fully integrated marketing strategy for the business. Responsibilities included:- Planned and oversaw implementation of the marketing strategy including all lead and demand-generation activities, marketing-driven campaigns, sales-driven campaigns, nurturing programs, and SEO.- Drove coordination between internal teams for campaign execution which included: content marketing, product marketing, public relations, social marketing, inbound marketing, and inside sales.- Led the strategy and execution of direct-to-client communications including monthly client newsletter, learning center, and client release communications.- Designed and developed a semi-annual Client Advisory Board.- Identified, developed, and evaluated marketing initiatives, strategies, and programs through research, competitive trend analysis, and the creation of internal metrics and management reporting.- As a member of the executive team, contributed to the development of corporate strategic plans; participated in the evaluation and prioritization of business opportunities and initiatives. - Responsible for developing a strong marketing and inside sales team through effective recruiting, training and ongoing coaching.

South San Francisco, California, Us

My responsibility included hiring, training, and managing a team of six business development representatives. In addition, I was responsible for the creation and reporting of the core sales operations metrics around sales performance. Served as the executive owner of all sales tools that were used across both inside and outside sales.Responsibilities include:- Direct management of six inside sales representatives.- Generating required leads to achieve 100% annual sales growth.- Delivering weekly forecasts, metric reports and analysis for sales management.- Ensuring accurate and detailed sales representative level activity tracking within Salesforce.com.- Partnering with marketing to ensure a constant flow of quality sales leads for the inside sales team.- Implementing the proper messaging and prospect targeting strategy.- Providing career development, mentoring, and leadership.- Facilitating cooperation and common objectives between inside sales and territory account executives.- Liaison with Corporate IT to configure and enable technology to support inside sales efforts.- Developing comprehensive pipeline reporting via Salesforce.com.- Program ownership of ConnectandSell lead generation campaign.

Minnetonka, Mn, Us

Led all aspects of marketing including, branding, public relations, analyst relations, community management, strategic marketing, digital marketing, word of mouth marketing, direct marketing, lead generation, and corporate communications for a three time Inc. 500 recipient. Responsible for development, execution and monitoring of the $1.5M annual marketing and communications budget.Responsibilities included:- Owned all aspects of the marketing function that led to a significant pipeline increase year over year ($5M to $18M in 2011 alone)- Used detailed performance metrics to adjust the overall marketing plan annually to emphasize the highest ROI channels- Fully responsible for all aspects of introducing our first annual customer conference. Through marketing and customer attraction programs, doubled the attendance year over year- Oversaw the development and execution of the organization’s first social media plan. Strategically maintained Jobs2web’s web site and social media/internet communities including Facebook, Twitter, LinkedIn and branded communities to generate exposure, opportunity and sales- Developed, multi-faceted, high value target marketing (Top 200) campaigns that led to signing Fortune 500 clients- Created and managed Brand Ambassador program that led to greater client engagement and helped fuel sales growth- Created and executed a field marketing roadshow that covered 10 cities across the US- Successfully hired and trained a Marketing Manager in 2011 that facilitated a 50% increase in lead growth and industry events

Plymouth, Mn, Us

Eden Prairie, Mn, Us

Bachelor Of Science (B.S.), Legal Assistant/Paralegal

Bachelor Of Science, Paralegal