Kara Mcleod Email & Phone Number

Sydney, New South Wales, Australia

Through partnering with clients to solve complex talent and workforce problems, TQSolutions helps to enhance peoples’ experiences of hiring, careers and work. Our expertise ranges from advising on talent strategy, recruitment, HR technology, brand and experience to providing people solutions on demand and at scale. TQSolutions is all about delivering with energy, inspiring confidence and connecting deeply. You won’t find a more thoughtful and considerate bunch of creating thinkers and energetic… Show more Through partnering with clients to solve complex talent and workforce problems, TQSolutions helps to enhance peoples’ experiences of hiring, careers and work. Our expertise ranges from advising on talent strategy, recruitment, HR technology, brand and experience to providing people solutions on demand and at scale. TQSolutions is all about delivering with energy, inspiring confidence and connecting deeply. You won’t find a more thoughtful and considerate bunch of creating thinkers and energetic doers who win trust easily and bring a sense of calm.As part of the Brand & Experience practice, we consult on:EVP strategy & designCandidate experience auditEmployer reputation analysisEVP competitor analysis & talent market positioningQualitative & quantitative researchPersona developmentActivation strategy & roadmapChannel & content strategy Internal embedment & trainingRecruitment marketing strategy & tactics Show less

Sydney, New South Wales, Australia

Bringing the real world to the classroom to engage, inspire and excite the minds that will shape the future of branding, advertising, PR and comms.Courses:Promotional CulturesBrand Comms & Culture

Sydney, Australia

Allianz is one of the world's largest insurers in the world. Bringing the power of employer branding to 10 countries around Asia. Responsible for harnessing the global EVP and making it local to raise awareness of who we are and what we offer recruits to better attract, engage and hire the right talent for Allianz. Driving a social media led strategy from the grassroots; identifying quick wins and developing strategic long-term plans; designing and creating EB training, to build… Show more Allianz is one of the world's largest insurers in the world. Bringing the power of employer branding to 10 countries around Asia. Responsible for harnessing the global EVP and making it local to raise awareness of who we are and what we offer recruits to better attract, engage and hire the right talent for Allianz. Driving a social media led strategy from the grassroots; identifying quick wins and developing strategic long-term plans; designing and creating EB training, to build capabilities for teams across the region to go from good to great as they embed the EVP across all touchpoints of the candidate experience using content that wins hearts and minds. Critical is bringing the use of video into the mix and using it in a simple, engaging and effective way to let our people stories truly shine! It was an incredible privilege to tell the 'I imagine' series and give my colleagues an opportunity to share their story (take a look the videos below). At the heart of my strategy was employee advocacy that was built from the ground up through providing training and guidance on UGC and how to get social! I’m also proud to help to embed the amazing opportunity being an Olympic and Paralympic insurance partner to all that we do internally and externally.And to wrap up my amazing Ahhh-lianz career, the icing on the cake was being recognised as a LinkedIn Top 25 employer two years in a row (#16 in 2021 and #14 in 2022). Show less

Sydney, Australia

EY is a Big 4 professional services global firm providing Assurance, Advisory, Tax and Transactions services to clients.In this role I triple hat as the Asia-Pacific Employer Branding Leader, Global Transactions Advisory Services (TAS) Employer Branding Leader and I also lead Global Candidate Experience and Insights.Using talent data insights and brand surveys, I'm responsible for connecting the dots between our corporate brand perception and our recruitment brand to assist… Show more EY is a Big 4 professional services global firm providing Assurance, Advisory, Tax and Transactions services to clients.In this role I triple hat as the Asia-Pacific Employer Branding Leader, Global Transactions Advisory Services (TAS) Employer Branding Leader and I also lead Global Candidate Experience and Insights.Using talent data insights and brand surveys, I'm responsible for connecting the dots between our corporate brand perception and our recruitment brand to assist guide, direct and underpin our overarching strategy. I have developed a framework to measure impact, track performance and better enable the business to understand how countries are globally performing. My research and analysis skills means I am able to effectively design, scope, manage and implement my own projects - without the need of external consultants. I cut to the chase faster. I hit the ground harder. I see opportunities clearer. And I know how to make them happen. In supporting TAS I have led the first global approach to attract and engage more women at the campus and experienced hire level into the firm. Our first campaign garnered exceptional engagement rates far exceeding industry benchmarks in 7 countries. I also designed and deployed an extensive global internal comms plan to educate, inspire and motivate leaders to act as role models for their teams. Since the strategy was activated, there has been a 5% increase in number of women hired globally. In terms of my Asia-Pacific role, I support the Area Recruiting Leader's strategy and vision to empower focus countries and I provide hands-on consultation and coaching to Oceania, Korea, Japan and Singapore. Show less

Sydney, Australia

I empower the regions to locally tailor our global framework and strategy so they can attract and engage with graduates and experienced hire candidates across the entire recruitment lifecycle, from social media to events to job ads. My role is to train the team on best practice content planning, on how to optimize their social media platforms by using data analytics, and to think digital and to explore multi-media creative executions. I also work closely with Talent leaders to support comms… Show more I empower the regions to locally tailor our global framework and strategy so they can attract and engage with graduates and experienced hire candidates across the entire recruitment lifecycle, from social media to events to job ads. My role is to train the team on best practice content planning, on how to optimize their social media platforms by using data analytics, and to think digital and to explore multi-media creative executions. I also work closely with Talent leaders to support comms internally to win the hearts and minds of our people to act as brand ambassadors, and to educate on key messages.I play an extremely hands-on role in developing content and copy fit for all social media and digital channels (internal and external),sourcing and creating people stories and managing our external agency and creative teams. I specialise in delivering research-based creative, proof points and messages, allowing us to engage and attract candidates into specific areas of the organization based on tailoring messages to THEIR career drivers. Show less

Sydney

Responsible for leading a talented team of ten graduate recruiters and operations managers in marketing Ernst & Young as the best possible place for students to start their professional services career. Together with my team we will refine and redefine our graduate recruitment strategy that will provide students with experiences that only Ernst & Young can deliver to help give them the direction, advice and guidance they need to make the right choice about their future.

Sydney, Australia

Ernst & Young allows me to draw upon not only my employer branding experience, but also the many years I've spent working and living in Asia. Providing strategic and project management support to the Area team to integrate Employer Branding services across 20 Asia-Pacific countries. Creating an Asia-Pacific EVP, with localised proof points will give EY the platform to attract, engage and retain people by inspiring them through a career experience which resonates across not just their local… Show more Ernst & Young allows me to draw upon not only my employer branding experience, but also the many years I've spent working and living in Asia. Providing strategic and project management support to the Area team to integrate Employer Branding services across 20 Asia-Pacific countries. Creating an Asia-Pacific EVP, with localised proof points will give EY the platform to attract, engage and retain people by inspiring them through a career experience which resonates across not just their local market - but across the entire Area. Show less

Sydney

At Ernst & Young I am able to bring my marketing A-Game to mould both the student and experienced candidate market. With over 20,000 fans on our Facebook page I am pushed to constantly challenge the rules of engagement to bring a content rich experience to our fans and also employees. Manage Facebook/Eycareers social media strategy and content, support the student and lateral recruitment team for all communications / collateral / advertising materials, development of all key messaging for both… Show more At Ernst & Young I am able to bring my marketing A-Game to mould both the student and experienced candidate market. With over 20,000 fans on our Facebook page I am pushed to constantly challenge the rules of engagement to bring a content rich experience to our fans and also employees. Manage Facebook/Eycareers social media strategy and content, support the student and lateral recruitment team for all communications / collateral / advertising materials, development of all key messaging for both markets, consult and guide HR Ops on internal EVPs and engagement, drive referral program and alumni program across Australia / New Zealand.I also sit along side the Talent Sourcing Function team and advise on community engagement and sourcing channel strategies and communication tactics. The Talented & Young graduate campaign won the 2011 FEMA Best Integrated Campaign and Best Graduate Career Promotion. Show less

Sydney, Australia

Consulting on the launch of the refreshed St.George employer brand across the network internally and external candidate market. Development of the employee communications plan, strategy, collateral and rollout of over 30 events nationally to reach close to 3,000 employees. I also played an integral role on the project team that designed the Wellbeing @ St.George program - integrating the principles of Work Ability and setting up a communications framework and plan to launch the… Show more Consulting on the launch of the refreshed St.George employer brand across the network internally and external candidate market. Development of the employee communications plan, strategy, collateral and rollout of over 30 events nationally to reach close to 3,000 employees. I also played an integral role on the project team that designed the Wellbeing @ St.George program - integrating the principles of Work Ability and setting up a communications framework and plan to launch the initiative to employees. Show less

Sydney, Australia

Employer Branding Strategy and Research lead for clients across the agency. Engaged to scope projects, conduct qualitative and quantitative research, perform analysis and develop brand essence and platform for creative. Develop messaging and guide overall creative process.My work on GM Holden was awarded the Fairfax Employment Marketing Award (FEMA) Best Employer Brand 2009.Towards the end of my tenure, I also led several digital projects, from scoping, wireframe development… Show more Employer Branding Strategy and Research lead for clients across the agency. Engaged to scope projects, conduct qualitative and quantitative research, perform analysis and develop brand essence and platform for creative. Develop messaging and guide overall creative process.My work on GM Holden was awarded the Fairfax Employment Marketing Award (FEMA) Best Employer Brand 2009.Towards the end of my tenure, I also led several digital projects, from scoping, wireframe development, functional specifications and general website project management. Show less

Shanghai, China

Ideation is a workspace research consultancy a part of boutique furniture supplier, Haworth. I was drawn back to Shanghai for the opportunity to work within a diverse, multi-disciplinary, innovative group of individuals who combined their love of research with design, to help align organizational business strategies with workplace effectiveness. Responsible primarily for constructing a Client engagement model which detailed our consultative process, I created a suite of relevant… Show more Ideation is a workspace research consultancy a part of boutique furniture supplier, Haworth. I was drawn back to Shanghai for the opportunity to work within a diverse, multi-disciplinary, innovative group of individuals who combined their love of research with design, to help align organizational business strategies with workplace effectiveness. Responsible primarily for constructing a Client engagement model which detailed our consultative process, I created a suite of relevant project management templates, credentials presentations, case studies, internal corporate identity brand guidelines and project tracker reports to support its implementation. I also determined how research findings could be used to inform design decisions around workplace layout, and spent considerable time formulating a change management model through conducting an extensive literature review on the topic. Show less

Adelaide, Australia

Employer Branding, Employee Communications, Recruitment Advertising, Attraction, Engagement & Retention Strategy.

I started VERTIGO in Shanghai to offer Clients highly focused, full service, integrated brand marketing strategy and communications support, providing consumer promotions; e-direct mails; website planning, content and project management; PR & media relations, including events; branding, positioning, naming strategy and corporate identity.

Shanghai City, China

PG is a leading design Agency in Shanghai specialising in corporate identity, brand logotype development and collateral design. I was commissioned to work on a 3 month full time project to provide Project Management direction across Clients and to restructure process, systems and internal communication practices.

Shanghai City, China

Tarantula (now 141) is a UK based Agency, providing below-the-line and integrated marketing solutions: relationship marketing, trade & consumer promotions, mystery shopper, influencer programs, PR & events. My career began with Tarantula in the UK back in 1997 and since then, I have spent 5 years off and on working with them in different markets. AS CSD, I played an integral role in actively building our Client base from 2 to 10+ over 12 months. Majority of projects were PR and Events driven… Show more Tarantula (now 141) is a UK based Agency, providing below-the-line and integrated marketing solutions: relationship marketing, trade & consumer promotions, mystery shopper, influencer programs, PR & events. My career began with Tarantula in the UK back in 1997 and since then, I have spent 5 years off and on working with them in different markets. AS CSD, I played an integral role in actively building our Client base from 2 to 10+ over 12 months. Majority of projects were PR and Events driven and my focus was primarily on directing account teams and overseeing new business pitch proposals, which then quickly converted into live projects and the development of building business from within. I led all Client business from strategy / planning through to implementation, operations and day-to-day troubleshooting. Show less

Sydney, Australia

Let’s Launch is a personnel promotional marketing Agency, focusing on sampling, events, sales promotions and field marketing. Directly responsible for 19 people and the day to day running of the company across all business matters: Administration, financial reports, Client operations, marketing / new business and HR. Main area of focus was to build an Agency infrastructure and introduce Account Handling systems and procedures. Providing key support for Operations Account Director on existing… Show more Let’s Launch is a personnel promotional marketing Agency, focusing on sampling, events, sales promotions and field marketing. Directly responsible for 19 people and the day to day running of the company across all business matters: Administration, financial reports, Client operations, marketing / new business and HR. Main area of focus was to build an Agency infrastructure and introduce Account Handling systems and procedures. Providing key support for Operations Account Director on existing Clients and managing Marketing Team across planning, strategy, budget and proposals for prospective Clients. Show less

A typical sales promotions agency, Tarantula gave me a very atypical career - from very humble beginnings in London, I was transferred to Moscow and Guangzhou over four years. Fast tracked up the ranks, Tarantula gave me a career and opportunity I could never have imagined!

Post Graduate In Career Development

Post Graduate In Journalism

Bachelor Of Communications, Communications

Bachelor Of Arts, Psychology