Karan Chugh Email & Phone Number

India

• Conducted 20+ Interview & 2 FGDs with 8 participants to study brand-switching behaviour• Identified 17+ triggers causing brand switches across 8 categories & generated 10+ insights • Created detailed marketing plans to attain 20% growth for noodles, chocolates & baby foods

India

•Achieved 6%+ higher traffic for Hero Traffic by suggesting and implementing 6 strategies•Designed the B2B GTM strategy across 4 industries identifying relevant courses, & channels

Gurugram, Haryana, India

Business Impact & Recognition •Rated as a strong performer |Proposed creation of the sales services practice with $3.66 Million TAM•Analysed 10+ practices of Everest to recommend launching the new practice in marketing servicesResearch & Analysis•Spearheaded feasibility analysis | Estimated $4.66 Bn industry size by researching 10+ components•Examined 50+ publications & 10+ products to gain insights on similar practices of Gartner & Forrester•Identified 50+ potential customers after performing detailed customer analysis on 100+ companies•Digital Sales Room: Analysed 20+ companies to identify 10+ service providers and built 5+ use casesCollaboration•Consulted 4+ experts from Samsung & Nikon to create expertise in B2B-B2C sales, & Digital Sales Room•Identified 20+ areas to be covered in the new practice by consulting 3+ experts from Dell and Wipro•Collaborated with Information Services team of 10+ members to gather and structure subject area data•Generated 15+ insights by working with 10+ members from marketing services and trust & safety team

India

•Generated 25+ actionable insights about the gaming and software subscription preferences •Selected from 890 eligible candidates to assess challenges in gaming and software subscriptions•Conducted 130+ interviews/surveys to assess the consumer behaviour and created 3 personas

Gurugram, Haryana, India

Leadership & Strategy• Product Manager & Co-founder of INR 1 million valued book subscription service for children in age group 2 to 15• Hired & Trained a team of 11 members to develop the website, e-commerce platform and products• Performed association mining & identified 12 product bundles | Created personas based 5 sub-brands• Partnered and tied-up with top Indian publisherslike Harper Collins, Penguin India, Hachette, and TaraDigital Transformation• Built fully functional e-comm website with CCAvenue & ShipRocket APIs for transactions and logistics• Decreased cart abandonment rate by 16% by optimizing funnel using heat map and activity analysis• Performed A/B testing & reduced bounce rate by 32%| DGM using YouTube, Google Analytics, SM Advt.

• Producer for the YT channel FilmiDrishtikon | Shot, directed, edited & published 62 videos• Accrued 16.8 million+ impressions, 1.1 million+ views and 12,400 subscribers for the channel• Performed keyword research & competition analysis to prepare a content-marketing strategy

Gurugram, Haryana, India

•Worked on the manufacturing process of sheet metal auto components | Studied PPAP & PLC•Reduced the rejection rate by 3% by studying and utilizing Kaizen in the quality assurance process•Maintained jigs & fixtures, ensuring minimal errors being added in the manufacturing system•Measured Cycle Time in order to confirm the timely fulfillment of the orders from customers

• Led team of 62 people across 3 plays: Vasiyat (featured on DD News), Anshan, and Green Tea• Generated INR 7 lacs+ by selling 1475 tickets on Bookmyshow| Coordinated 100+ rehearsals• Acted in 3 plays having an accumulative audience of 1000+ |Mentored Jr. sound designer

Master Of Business Administration - Mba

Activities and Societies: Academic Committee, Qafila (Drama Society)

Msc In Management Exchange Term, Business Administration

Accomplished 2nd ranking in the course economics of digital ecosystems Student Exchange Program

Bachelor Of Technology - Btech, Mechatronics, Robotics, And Automation Engineering