Karan Rosha Email & Phone Number

Nairobi County, Kenya

Mumbai, Maharashtra, India

Product-Line Lead for all markets outside India, managing the Product & Marketing Strategy for Pickups, Small Commercial Vehicles and Commercial Vans. Additional charge of driving the restructuring process of the Thailand operations.• Responsible for achieving Top-Line and Bottom-Line targets and growth aspirations for the Product Line.• Lead for Sales, Product & Brand Strategy for the product line across 44 countries Tata Motors operates in.• Manage the “Product life Cycle” for the… Show more Product-Line Lead for all markets outside India, managing the Product & Marketing Strategy for Pickups, Small Commercial Vehicles and Commercial Vans. Additional charge of driving the restructuring process of the Thailand operations.• Responsible for achieving Top-Line and Bottom-Line targets and growth aspirations for the Product Line.• Lead for Sales, Product & Brand Strategy for the product line across 44 countries Tata Motors operates in.• Manage the “Product life Cycle” for the Product Line including initiation of New Generation products and upgrades in ever changing markets.• Develop & Deploy Market Entry strategy with objective of Building a sustainable & long-term business for the product line. Ensure implementation of Go-to- Market strategy including regulatory and other compliances.• As Head of Thailand Business, tasked with the responsibility to handhold and ensure seamless transfer of objectives laid out in the 3-prong strategy of Short, Medium & Long-Term Goals.Achievements:• Launch of the Intra Range of Products in Key Markets of SAARC and SE Africa.• Initiated cost optimization drives to curtail cost during market slow-down due to prevailing Pandemic conditions to reduce break-even point. Short Term and Long-Term Actions to ensure continued benefits of the moves. Show less

Bangkok, Bangkok City, Thailand

Tata Motors started its operations in Thailand in 2008 and was making losses from inception with high product recall and failing brand presence. Tasked with the responsibility of restructuring the business to ensure long term and sustained profitability for the operations in Thailand.• Responsible for Bottom line objectives to be met on a sustainable basis.• Move to a trading model to increase the product portfolio for optimum product offering in the market.• Rejig the Dealer… Show more Tata Motors started its operations in Thailand in 2008 and was making losses from inception with high product recall and failing brand presence. Tasked with the responsibility of restructuring the business to ensure long term and sustained profitability for the operations in Thailand.• Responsible for Bottom line objectives to be met on a sustainable basis.• Move to a trading model to increase the product portfolio for optimum product offering in the market.• Rejig the Dealer Network to move towards handling a larger portfolio of commercial vehicles sales and service.• Restructure and optimize costs to ensure sustainable business keeping in mind market volatility.• Look at a local Thai partner to assist in long-term aspirations in Thailand. Achievements:• Achieved revenue of THB 1454.95 mn (US4 47.45 mn) and Profit for the year at THB 231.14 mn (US$ 7.53 mn) in FY’20 compared to a loss of (-) THB 20.45 mn (- US$0.67 mn) in FY’19.• Entry into the Defence business in Thailand with 658 units troop carrier order and Successful Start of sale of 6- wheeled Tata Ultra commercial vehicles in Thailand.• Spearheaded closure of factory including separation negotiations & legal closure of vendors. • Achieved restructuring target for manpower optimization & legal separation/conversion of Dealer network to new business model. Show less

Bangkok Metropolitan Area, Thailand

Part of the team deputed in 2013 to formulate and sphere head turnaround through a 3-prong strategy encompassing Short, Medium & Long-Term Goals.• Responsible for Sales, Marketing, Network, Product and Manufacturing Strategy.• Develop & deploy strategy to achieve Volume & Contribution targets by entering new segments & markets with contribution enhancement through Used Car Business, Fully Built Solutions, Insurance opportunities etc.• Handling a marketing budget of US$ 5.3 Million… Show more Part of the team deputed in 2013 to formulate and sphere head turnaround through a 3-prong strategy encompassing Short, Medium & Long-Term Goals.• Responsible for Sales, Marketing, Network, Product and Manufacturing Strategy.• Develop & deploy strategy to achieve Volume & Contribution targets by entering new segments & markets with contribution enhancement through Used Car Business, Fully Built Solutions, Insurance opportunities etc.• Handling a marketing budget of US$ 5.3 Million for FY’18 towards ATL, BTL & other media.• Managed relationship with Key banks and financiers to ensure healthy supply of Retail and Channel financing opportunities.• Responsible for Market Share, Sales Satisfaction Index, Dealer Satisfaction Index with the objective of growth in Customer Satisfaction in the segments we operate in.Achievements:• Lead topline Growth from US$ 15.6 Million in FY’15 to US$ 32.2 million in FY’18. • 4 out of 6 products moved to positive contribution with Operation’s level positive contribution. Shift from “manufacture to sell” model to distribution of a larger portfolio in Thailand. • Introduced HCV’s range in the market through Daewoo range of products. • Established Tata Motors operated network in unrepresented areas to increase Customer Satisfaction and add contribution. 6 out of 9 outlets turning profitable in 1st year of operation.• Mid-Term Goal actions on design Input for Market-ready products specific to ASEAN with Thailand as lead market. Projects underway with enhanced contribution targets. Go-to Market strategy approved by board. Show less

Mumbai Area, India

Main responsibilities:Sales & Marketing Lead for the India business, handling the Product & Marketing Strategy for Pickups & Sub 1-ton segment, which constituted the largest portfolio by revenue & volume in FY’12 & FY’13.• Responsible for Creating Pan-India Sales Growth Strategy including product mix, marketing plan, and critical path for achieving volume and contribution objective.• Handled a marketing budget of US$ 18.6 million for FY’13 towards ATL, BTL & other… Show more Main responsibilities:Sales & Marketing Lead for the India business, handling the Product & Marketing Strategy for Pickups & Sub 1-ton segment, which constituted the largest portfolio by revenue & volume in FY’12 & FY’13.• Responsible for Creating Pan-India Sales Growth Strategy including product mix, marketing plan, and critical path for achieving volume and contribution objective.• Handled a marketing budget of US$ 18.6 million for FY’13 towards ATL, BTL & other media.• Managing and leading the SCV Cargo team of 97+ including direct reports 4 Regional Sales Managers & 9 people in the Product Management Team. • Part of the team designing the next 5 years’ strategy for Commercial Vehicle Business w.r.t product & capacity planning, sourcing & other multiple variables affecting business.• Lead Manager for the team to design the next 10 years SCV network strategy and the road-map for Cargo & Passenger Segments including scenario specific action plans to counter changes in industry trends.Achievements:• Re-entry in the Large Pickups space with the introduction of Xenon range of pickups. Market Share growth of ~19% in 2 years to end FY’13 at 31%. • Piloted Rural Marketing Project (Neev). Successful Pilots in 6 States contributing to 21% of the volumes.• Effectively, re-launched Super ACE to create a new segment in sub 3.5-ton category in-spite of onslaught of multination competition while maintaining leadership position in other sub-segments. Grew volumes from 691units pm in Q3 of FY’12 to ~ 3700 units pm in Q4 of FY’13. • Initiated Market engagement campaign to celebrate the achievement of 1 million sales of the Tata ACE range.• Improved financier spread from 3 financers (with more than 10% share of Business) in FY‘12 to 5 no’s in FY’13. Show less

Bengaluru Area, India

Main ResponsibilitiesDriving business for Pickups & Sub 1-ton segment in 4 states of Southern India, the largest Region of the sub-continent, through a team of 30 - 12 Area Managers & 14 Territory Sales Managers & 4 Sales Officers.• Responsible for Volume and Market share for brands like “Tata Ace” & “207 Pickups” in a highly competitive market with initial onslaught for global OEM’s like Nissan and Mahindra.• Ensure Channel Partner expansion and profitable growth with focus of… Show more Main ResponsibilitiesDriving business for Pickups & Sub 1-ton segment in 4 states of Southern India, the largest Region of the sub-continent, through a team of 30 - 12 Area Managers & 14 Territory Sales Managers & 4 Sales Officers.• Responsible for Volume and Market share for brands like “Tata Ace” & “207 Pickups” in a highly competitive market with initial onslaught for global OEM’s like Nissan and Mahindra.• Ensure Channel Partner expansion and profitable growth with focus of Pickups & Sub 1-ton segment.• Responsible for ATL and BTL marketing activities within the region to ensure optimum Brand Presence.• Ensure supply of Retail Financing for all customer profiles in diverse geographies of the region. Achievements:• Initiated “Race-with-Ace project” to create a Sustainable and Scalable model for growth though Used-vehicle replacement programs, Captive Selling and Refurbished Business etc. (rewarded with Pan India Assignment with direction to implement growth strategy across markets)• Generated growth of 36% in 4 years’ vis-a-vis a de-growth in previous years with increase in market share by ~13% to end at 73% in FY’11.• Piloted the “Tata OK” for refurbished & certified vehicles, which yielded 9% retail volumes & was later implemented pan India.• Increased count of channel partners from 29 to 31, but sales touch points from just 69 to 300+ & field force at dealer points from just 1100 to 2400 in 4 yrs. Show less

Pune Area, India

Responsible for commercial vehicle sales and customer care in the 2 states of western India with a team of 6 Territory Managers and 7 Customer Support engineers. Driving Dealer viability and growth in 16 dealerships in the states with focus on Sales and Customer Care processes including recruitment and training for their teams

Mumbai Area, India

Responsible for Light commercial vehicle sales in the financial capital city of Mumbai with focus on Dealer viability and growth in 2 dealerships. Sphere-headed replacement demand created by government lead vehicle scrapping and achieved 4% increase in market share. Additionally, handling a direct Sales Team of 12 people in Mumbai.

Ahmedabad | Bengaluru | Chennai, India

Career Growth(Nov 2000 - Jan 2002) Business Manager (Gujarat), Ahmedabad(Oct 1998 – Nov 2000) Manager Sales (Bangalore & Karnataka), Bengaluru(Jan 1997 – Oct 1998) Assistant Sales Manager (Chennai, North Tamil Nadu & Kerala), ChennaiAssociated with the Indian subsidiary of Yamaha Motor Company, formed in 2008 as a joint venture with Escorts and engaged in producing a wide range of motorcycles for domestic consumption and export for 5 years, joined as Assistant Sales… Show more Career Growth(Nov 2000 - Jan 2002) Business Manager (Gujarat), Ahmedabad(Oct 1998 – Nov 2000) Manager Sales (Bangalore & Karnataka), Bengaluru(Jan 1997 – Oct 1998) Assistant Sales Manager (Chennai, North Tamil Nadu & Kerala), ChennaiAssociated with the Indian subsidiary of Yamaha Motor Company, formed in 2008 as a joint venture with Escorts and engaged in producing a wide range of motorcycles for domestic consumption and export for 5 years, joined as Assistant Sales Manager, managed 12 dealers and steered sales through channels in Chennai, North Tamil Nadu and Kerala. Promoted to Sales Manager, managed sales in Bangalore and Karnataka with 12 dealers. Won the Best Territory Manager award in 1998 for effective sales growth and market share increment.Rose to be Business Manager and steered 2-wheeler sales with 18 dealers in Gujarat. Won the Best Business Manager award in 2001 for ensuring sales growth and increase in market share. Show less

Pgdbm, Marketing

System Software Management

Bachelor Of Commerce (B.Com.), Business/Commerce, General

Education record