Karan Sheth
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Karan Sheth Email & Phone Number

Global Consumer Insights Lead - Pepsi Lipton | Marketing & Insights Professional at Pepsi Lipton
Location: Mumbai Metropolitan Region, India, India 9 work roles 3 schools
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Role
Global Consumer Insights Lead - Pepsi Lipton | Marketing & Insights Professional
Location
Mumbai Metropolitan Region, India, India
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Who is Karan Sheth? Overview

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Karan Sheth is listed as Global Consumer Insights Lead - Pepsi Lipton | Marketing & Insights Professional at Pepsi Lipton, a company with 96 employees, based in Mumbai Metropolitan Region, India, India. AeroLeads shows a matched LinkedIn profile for Karan Sheth.

Karan Sheth previously worked as Consumer Insights Lead - Global at Pepsi Lipton and Senior Manager - Consumer Insights at Pepsico. Karan Sheth holds Master Of Business Administration (Mba), Marketing from K.J. Somaiya Institute Of Management Studies And Research.

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Pepsi Lipton

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Profile bio

About Karan Sheth

Results-driven marketing & research professional with over 13 years of experience across CPG, Media & Entertainment, and strategic consulting industry. Proven expertise in brand building, executing strategic marketing campaigns, conducting consumer behavior studies, performing market analysis and leading successful teams. Skilled at staying abreast of industry trends & emerging technologies to maintain a cutting-edge approach. Proficient in leveraging data-driven insights to develop effective strategies & drive impact.

Current workplace

Karan Sheth's current company

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Pepsi Lipton
Pepsi Lipton
Global Consumer Insights Lead - Pepsi Lipton | Marketing & Insights Professional
hunenberg, zug, switzerland
Website
Employees
96
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9 roles

Karan Sheth work experience

A career timeline built from the work history available for this profile.

Consumer Insights Lead - Global

Current

Leading the human and cultural insights ecosystem for Pepsi-Lipton, ensuring the business is human-centric, culturally relevant and future ready Managing high-impact social listening studies, qualitative consumer research analyses, and in-depth examination of consumer behaviour and trends, for a diverse portfolio of global legacy & local brandsUnlocking.

Apr 2024 - Present

Senior Manager - Consumer Insights

Apr 2022 - Mar 2024

Senior Brand Manager, Zee Cinema & Zee Anmol Cinema

Mumbai, Maharashtra, India

- Campaign planning & management of Hindi & South dub movie premieres- Identifying business challenges, ideating and executing brand campaigns- Leading digital marketing, social media planning & buying, consumer & trade connect- Driving branded content solution and generating new avenues for additional revenues - Analyzing competition and consumer trends.

Feb 2021 - Mar 2022

Senior Brand Manager, &Tv

Mumbai, Maharashtra, India

  • Campaign planning & Management
  • Developing show value proposition, campaign approach & media planning of shows to increase reach for &TV
  • Leveraging viewers’ insight and market intelligence to build effective marketing campaigns for on-air and off-air communications
  • Budget planning & management to optimize spends for new launches
  • Effective team management & talent developmentChannel Brand Development
  • Built a new identity for the channel by working on brand… Show more Campaign planning & Management
May 2018 - Jan 2021

Brand Manager

Mumbai Area, India

  • Campaign planning & Management
  • Developing show value propositions, campaign approach & media planning of shows to increase reach
  • Activating rural markets to engage with wider audience
  • Marketing & communication planning of first ever world tour of a non-fiction show across 9 countriesBrand Extension
  • Creating new lines of business: Diwali magazine, matrimonial website & a marketplace app for farmersDigital Marketing
  • Strategizing for all social assets… Show more Campaign planning & Management
Jul 2016 - Apr 2018

Manager Client Services

Mumbai Area, India

  • Servicing & consulting FMCG giants like Hindustan Unilever Limited and Johnson & Johnson by providing actionable insights and solution for their entire portfolio of categories
  • Interfacing, coordinating & leading integration of findings from various agencies
  • Understand and analyze FMCG market dynamics in India
  • Drive business development for Nielsen based on product portfolio
  • Mentoring & motivating team to ensure efficient management of clients
Jun 2014 - Jun 2016

Consultant

Mumbai Area, India

  • Drive business development from managing pre-sales to final client conversion
  • Instrumental in account research including competitor analysis, industry trends, solution conceptualization and development
May 2012 - May 2014

Summer Intern (Sales And Market Research)

Mumbai

  • Analyzing the consumption pattern of Amul ice creams to enhance the sales at various touch points
  • Conducted research and presented insights on pro-biotic food products
May 2011 - Jun 2011

Sap Workflow Consultant

Mumbai Area, India

  • SAP implementation for various energy and power giants of UK
Jul 2008 - Aug 2010
Team & coworkers

Colleagues at Pepsi Lipton

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3 education records

Karan Sheth education

Master Of Business Administration (Mba), Marketing

K.J. Somaiya Institute Of Management Studies And Research

Activities and Societies: 1. Member of Interface, Marketing forum of the college 2. Media representative for Public Relation committee 3..

Bachelor Of Engineering (B.E.), Electronics

K.J.Somaiya College Of Engineering

Activities and Societies: 1. Core member, IEEE Committee 2. Publicity for TRYST-2006, an event conducted by IEEE

Diploma, Industrial Electronics

Swami Vivekanand Educational Society Polytechnic
FAQ

Frequently asked questions about Karan Sheth

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What company does Karan Sheth work for?

Karan Sheth works for Pepsi Lipton.

What is Karan Sheth's role at Pepsi Lipton?

Karan Sheth is listed as Global Consumer Insights Lead - Pepsi Lipton | Marketing & Insights Professional at Pepsi Lipton.

Where is Karan Sheth based?

Karan Sheth is based in Mumbai Metropolitan Region, India, India while working with Pepsi Lipton.

What companies has Karan Sheth worked for?

Karan Sheth has worked for Pepsi Lipton, Pepsico, Zee Entertainment Enterprises Limited, Nielsen, and Capgemini.

Who are Karan Sheth's colleagues at Pepsi Lipton?

Karan Sheth's colleagues at Pepsi Lipton include Inna Hacker, Wai Yan Mok, Kyoungeun Yeo, Ilse Sanchez, and Elżbieta Żeszczyńska.

How can I contact Karan Sheth?

You can use AeroLeads to view verified contact signals for Karan Sheth at Pepsi Lipton, including work email, phone, and LinkedIn data when available.

What schools did Karan Sheth attend?

Karan Sheth holds Master Of Business Administration (Mba), Marketing from K.J. Somaiya Institute Of Management Studies And Research.

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