Leading the human and cultural insights ecosystem for Pepsi-Lipton, ensuring the business is human-centric, culturally relevant and future ready Managing high-impact social listening studies, qualitative consumer research analyses, and in-depth examination of consumer behaviour and trends, for a diverse portfolio of global legacy & local brandsUnlocking category whitespaces, emerging trends & innovation and building competitive intelligence model that influences business strategies… Show more Leading the human and cultural insights ecosystem for Pepsi-Lipton, ensuring the business is human-centric, culturally relevant and future ready Managing high-impact social listening studies, qualitative consumer research analyses, and in-depth examination of consumer behaviour and trends, for a diverse portfolio of global legacy & local brandsUnlocking category whitespaces, emerging trends & innovation and building competitive intelligence model that influences business strategies Developing communication, innovation & positioning strategies to enhance brand growth & market penetration Strengthening insights partnership with the leadership team and building strong cross-functional alliances within the joint ventureOverseeing team’s expansion and performance, fostering growth through skill development, trust and mentorship Show less

- Campaign planning & management of Hindi & South dub movie premieres- Identifying business challenges, ideating and executing brand campaigns- Leading digital marketing, social media planning & buying, consumer & trade connect- Driving branded content solution and generating new avenues for additional revenues - Analyzing competition and consumer trends and implementing insights for brand development- Grooming & mentoring team members

Campaign planning & Management• Developing show value proposition, campaign approach & media planning of shows to increase reach for &TV• Leveraging viewers’ insight and market intelligence to build effective marketing campaigns for on-air and off-air communications• Budget planning & management to optimize spends for new launches• Effective team management & talent developmentChannel Brand Development• Built a new identity for the channel by working on brand… Show more Campaign planning & Management• Developing show value proposition, campaign approach & media planning of shows to increase reach for &TV• Leveraging viewers’ insight and market intelligence to build effective marketing campaigns for on-air and off-air communications• Budget planning & management to optimize spends for new launches• Effective team management & talent developmentChannel Brand Development• Built a new identity for the channel by working on brand refresh of &TV by sharpening its communication across mediums and launching shows which has higher TG connect • Increased the TOM scores and brand power by bringing a show character in top 15 list by doing an influencer led campaign on Tik Tok, Facebook and widening on-ground connect • On-ground activations to increase affinity among-st the consumers for the brandDigital Marketing• Development & execution of digital plan for content strategy, creative & media planning, social media management for &TV and various campaigns• Exploring new mediums like TV to mobile, WhatsApp, OBD calls based on shows essenceBrand Solutions• Leading innovative ways of associating with brands to generate additional revenues which are content led, creating on-ground brand properties and exploring digital channel Show less

Campaign planning & Management• Developing show value propositions, campaign approach & media planning of shows to increase reach • Activating rural markets to engage with wider audience• Marketing & communication planning of first ever world tour of a non-fiction show across 9 countriesBrand Extension• Creating new lines of business: Diwali magazine, matrimonial website & a marketplace app for farmersDigital Marketing• Strategizing for all social assets… Show more Campaign planning & Management• Developing show value propositions, campaign approach & media planning of shows to increase reach • Activating rural markets to engage with wider audience• Marketing & communication planning of first ever world tour of a non-fiction show across 9 countriesBrand Extension• Creating new lines of business: Diwali magazine, matrimonial website & a marketplace app for farmersDigital Marketing• Strategizing for all social assets involving reading social trends & content affinity, media planning, innovation fueling and digital campaigns to drive maximum engagementBrand Solutions• Leading innovative ways of associating with brands to generate additional revenues Show less

• Servicing & consulting FMCG giants like Hindustan Unilever Limited and Johnson & Johnson by providing actionable insights and solution for their entire portfolio of categories• Interfacing, coordinating & leading integration of findings from various agencies• Understand and analyze FMCG market dynamics in India• Drive business development for Nielsen based on product portfolio• Mentoring & motivating team to ensure efficient management of clients

• Drive business development from managing pre-sales to final client conversion• Instrumental in account research including competitor analysis, industry trends, solution conceptualization and development

• Analyzing the consumption pattern of Amul ice creams to enhance the sales at various touch points• Conducted research and presented insights on pro-biotic food products

• SAP implementation for various energy and power giants of UK