Data Analyst (Onsite - Mckinsey & Company)
CurrentAs a data analyst at one of the Big 3 firms, I deliver data-driven insights to enhance campaign effectiveness and customer engagement across diverse practices such as Operations, Banking, Sustainability, Materials, Private Equity, Insurance, Life Sciences, and Travel, Logistics & Infrastructure. My core responsibilities include:• Campaign and Engagement Analysis: Collaborating with campaign analysts to prepare targeted distribution lists, increasing engagement for campaigns, events, and newsletters.• Business Development Support: Performing comprehensive checks to identify potential partner connections for clients, enhancing business engagement and partnership opportunities.• Targeted Research: Conducting targeted internet research using platforms like Salesforce, BoardEx, LinkedIn, and various websites to map potential clients and expand our business network.• CRM and Database Management: Leveraging Salesforce CRM for data extraction, updating, and adding potential client data. Utilizing Snowflake for reporting purposes and optimizing customer relationship management.• Data Quality and Integrity: Proficient in MS Excel and tools such as Data Loader and Workbench for database management and updates, ensuring data quality and integrity.• Data Transformation and Reporting: Transforming complex datasets into actionable intelligence, providing valuable insights for strategic decision-making.• Mentorship and Training: Mentored and guided junior analysts in data processes, CRM tools, and best practices, fostering a collaborative culture to improve team performance.• Managed multiple analysts and workflows, streamlining processes for improved efficiency and ensuring timely project delivery.• Identified and implemented best practices in data analysis, optimizing workflows for better outputs and reduced turnaround times.