Karan Tyagi Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

•Onboarded brands on various digital platforms, and systematically tracked their growth using well-defined KPIs•Crafted holistic marketing campaign strategies to amplify brand sales through improved in-clinic effectiveness•Revitalized a struggling brand having a market value of 13 crores as per MAT Nov’23 data, achieving a remarkable 1 crore MoM sales value, successfully reversing its previous decline•Executed strategic quarterly brand plans, sensitizing the sales team and propelling brand rank into the top 10 in its molecule class

Maharashtra, India

•Underwent sales stint to learn about on-site brand operations, establishing connections with the sales team, retailers, and stockists•Carried out targeted brand marketing campaigns to enhance brand recall•Developed a strategic launch plan and implemented an effective go-to-market strategy for a revolutionary molecule in heart failure therapy space

•Seamlessly organized four annual sporting events, leading a team of 35 while driving high participation through targeted marketing campaigns and securing multiple corporate sponsorships•Successfully managed Chakravyuh, a 72-hour day and night sports event, with a significant footfall of over 1000 participants from leading B-schools in India

India

•Conducted primary and secondary research to identify and analyze crucial heart failure molecules for the Cardiac business unit with a market value of 1657 crores•Utilized a combination of data from IQVIA, IMS, and SMSRC databases to perform exhaustive competitive analysis and evaluate market opportunities•Recommended an extensive heart failure pharmacological treatment portfolio having an overall market value of 931 crores based on the identified molecule preferences and market potential•Cardiac BU launched two out of four recommended brands in the respective molecule class expanding its market presence in the heart failure treatment space•Developed strategies to enhance on-ground execution and improve the market share of the Cardiac business unit, aligning the go-to-market plan with the organization's goals

Pgdm Marketing

Top 20%ile

Bachelor'S Degree, Civil Engineering, 84%