Kara Wipperfeld Email & Phone Number

Grand Rapids, Mi, Us

Strategic planning: Collaborate with cross-functional teams throughout the organization to develop and execute marketing strategies. Translate business goals into operational plans and tactics.Process optimization: Design, implement, and refine marketing processes, workflows, and systems to improve efficiency and effectiveness. Evaluate existing tools and technologies to ensure optimal utilization, ROI, and prospect/customer engagement. Data analysis and insights: Develop reporting frameworks and KPIs to track, analyze, and report on marketing initiatives' effectiveness and attribution. Utilize data-driven insights to inform decision-making and team efforts where they can drive impact for the business.Campaign and nurture development: Lead all planning, production, timelines, project deliverables, and resources for promotional, nurture, and client upsell email campaigns. Manage list segmentation, audience creation, and tracking and UTM management to align marketing efforts with revenue impact.Technology implementation: Evaluate, recommend, and implement marketing technologies and automation tools to enhance operational efficiency and enable marketing success.Full-funnel lead cycle management: Define and run marketing-driven lead lifecycle with input from Sales Operations. Build, review, and optimize lead scoring methodology. Develop funnel optimization roadmap to continue improvements in conversion rates from lead-MQL-meeting-opportunity. Team leadership: Advise on best practices and educate marketing peers regarding optimization, automation capabilities, testing, list segmentation, and projected results. Stay up to date with the latest in operations and automation to keep Foursquare process and programs on the cutting edge. Manage Marketing Operations Specialist.

Grand Rapids, Michigan, United States

• Hands-on development and execution of marketing campaigns including campaign flow builds, email, landing page and form creation, testing, media placement, and tracking• Managed email process for corporate and 90+ schools: content, messaging, segmentation, and list management for maximum deliverability and revenue • Member of the strategic team mapping the customer journey and personas to maximize marketing efforts • Monitored, analyzed and reported on campaign performance to maximize ROI and conversions

Edinburgh, United Kingdom

• Created and managed internal and external social campaigns to support the recruitment and retention of local leaders and young members; organically increased social following for development projects by over 200%• Managed social media advertising for volunteer recruitment across Twitter, Facebook and Instagram• Enhanced Girlguiding Scotland’s digital strategy by launching live events on their social channels to connect with and provide increased value to current members• Budgeted and monitored Girlguiding Edinburgh’s recruitment and advertising spending

Edinburgh, United Kingdom

• Clients included: UX design company, product marketing consultant and hospitality businesses• Increased clients’ social media ROI through data-driven digital campaign management

• Reinforced the company’s position as a thought leader within the industry through social media, website and vlog content writing and management• Managed the content calendar, edited and wrote for the company’s blog• Coordinated content for quarterly investor and customer newsletters• Established an internal social ambassadorship program to organically increase social media engagement by 25%• Coordinated global email nurture campaigns and implemented EMEA email marketing campaigns• Acted as the primary liaison between my team and a creative agency where I was responsible for editing and uploading all content createdRegularly worked with Marketo, WordPress, Salesforce, Google Analytics, and Hootsuite. Outstanding Performance of the Quarter, November 2016Outstanding Performance of the Quarter, January 2016

Cologne Area, Germany

Master Of Letters, Terrorism And Political Violence

Master of Letters recipient at the Handa Centre for the Study of Terrorism and Political Violence, Europe's oldest terrorism research.

Master Of Arts (Honours), International Relations

My research focused on critical IR theory, feminist IR theory, and terrorism. Dissertation title: "Hegemonic masculine states.

High School Diploma

Management Essentials