- Spearheaded the launch of new products and demonstrated exceptional problem-solving and communication skills, successfully navigating packaging updates and supplier changes to keep the project on track, reducing new product launch timeline by 67% (3 months to 1 month) through effective cross-office (Mainland & HK) communication and project management- Designed highly effective in-store new product marketing materials and merchandising layouts, achieving 90% customer attention and over 50% conversion rates- Developed and implemented pre-launch product testing protocols, with products meeting a 40%+ conversion threshold green-lighted for full-scale release. Collaborated with R&D to further optimize underperforming products, resulting in 10-20% post-launch conversion rate improvements- Managed the company’s official Instagram and Facebook accounts, which experienced increased follower growth, selecting KOL by estimating ROI and enhancing brand exposure in the local market through collaboration

- Researched and translated high-frequency Spanish terms into Chinese, collaborated on compiling and editing 100+ Chinese-Spanish dictionaries, achieving an approval rate of 97%- Tracked user feedback through communicating with publishers, and streamlined content to enhance audience comprehension

- Translated and proofread in-game context for 6 mobile games targeting the Spanish market, achieving an 8.2/10 high rating, conducted research on the Spanish market and identified target audience needs for continuous proofreading - Crafted compelling ad copy for 2 projects across Facebook and 4 other social media platforms with excellent written communication skills, achieving a click-through rate (CTR) of 10%+ and increasing user engagement by 12%- Worked closely with creative team to develop content, translated and established a consistent corpus for 6 projects, ensuring uniform terminology across user interfaces and game pages, reducing user-reported translation errors by 95%

- Created content for game promotion for 2 projects on 3 social media platforms, communicated with clients to identify needs, achieving 100k+ content exposure and 20% increase in conversion rates through discussions by gamers- Monitored and tracked user feedback, collaborated with client servicing teams to address issues and optimize text, enhancing the user reading experience, achieving a 15% increase in page dwell time- Analyzed games and promotional content of 3 competitors, provided insights for optimizing communication strategies by tailoring target audience language and creative content based on industry trends